TRANSPARENT. PERFORMANCE-BASED. RESULTS DRIVEN.GROW YOUR ONLINE BUSINESS WITH ADMARULA

TechnologyAd serving and tracking of all

transactions including reporting

NetworkConnecting advertisers

with approved publishers

AdminDeals with all publisher enquiries,

invoicing & payments

AdMarula Provides

WHO WE AREAdMarula was founded in 2011 by Daniel Gross and Daniel Bernholc, a Swedish duo with backgrounds in system development and financing of early-stage tech businesses.After spending some time in the country and speaking to various players in the industry, they identified a need for a new performance marketing company in South Africa, where the online landscape is in an exciting phase and advertisers need more flexible and transparent options than the traditional advertising route. So in early 2011 they joined up with a local investor and started AdMarula. Our aim is to be a truly transparent performance marketing partner for online businesses and publishers, and increase understanding and awareness of performance marketing in South Africa.

Promote the advertiser’s offer on a pay-for-performance basis on their blog, website, Facebook page or to their email database.

Sarah clicks on the offer, is taken to the Advertiser’s website, and makes a purchase. AdMarula tracks the whole process to ensure the commission is attributed and paid to the relevant publisher.

Sarah searches the web and lands on a Publisher’s website/blog/FB page promoting the Advertiser’s offer.

Pay publishers for transactions delivered by the publisher (e.g. clicks, leads or sales)

Daniel Gross | CEO

WHAT WE DOSince our inception we have successfully helped some of South Africa’s biggest brands including, MRP, Dis-chem, Avis, SAA, Sanlam and Travelstart engage and convert customers online. Experts at PPC, lead generation, social and revenue share campaigns, our efforts deliver high-quality, measurable results which increases our clients’ revenue and market share. As our model is performance-based, there is virtually no risk to the advertiser.

2. PUBLISHERS

3. POTENTIAL CUSTOMERS

1. ADVERTISERS4. CONVERTED CUSTOMERS

• Achieve best possible ROI with no risk – only pay publishers for results on performance-based campaigns• Easy to get started – we assist you with training, setup and technical implementation• Control how much you spend - set a daily cap and stay on top of your payouts• Get access to a wide range of publisher sites, ready to promote your offer• Real-time and detailed reporting on all aspects of your campaign – accessible at any time• Manage your account / ads through our sophisticated interface – change up to 100 ads at once• We consolidate publisher payments and deal with the admin on your behalf

Rock solid terms and conditions (we do not allow

any inappropriate publishers into our network)

TERMS AND CONDITIONS

Each publisher is manually screened

and approved

MANUALLYSCREENED

Advertisers control which publishers they

work with

CONTROL

Advanced fraud control system will automatically

find and deny any fraudulent traffic

FRAUD CONTROL SYSTEM

QUALITY CONTROLEvery publisher in our network is manually screened and approved. In addition, our fraud control system automatically finds and denies fraudulent traffic. Finally, our interface allows advertisers to see where their ads are displayed and where the traffic is coming from for full transparency and control.

THE BENEFITS

ADVERTISERS (MERCHANTS)

• It’s easy: 1) sign up online, 2) get approved, 3) integrate our tracking code, and 4) start earning today!• Free publisher account and customer support• Choose campaigns you like to work with on your dashboard• Choose ad size, type and format to suite your site.• Improve revenue of an existing website/blog/newsletter, or monetize on excess inventory• No long-term contract or minimum commitment.• Detailed, real-time reporting on the programs you are running and your earnings• All billing and payments taken care of by AdMarula• We work hard to continuously recruit new and lucrative campaigns into our network so that you don’t have to do it yourself

PUBLISHERS (AFFILIATES)

• Your own Agency login where you can manage all your client campaigns• Upload new ads or change the campaign message at any time• Offer your clients a new and lucrative channel – one that is risk free and offers best possible ROI• We work with you to set up a program that is the best match for each advertiser’s offer – whether it is CPM, CPC, CPL or CPA• Access to a wide range of publisher sites, ready to display your client’s ads• Sophisticated and detailed reporting on all key campaign aspects• We happily refer our clients to the agencies we work with and aim to build a long-term partnership with you

AGENCIES

INTELLIGENT AD SERVING

Drive conversions based on the products viewed by the consumers on your site and

across our network.

Shopping-cart abandonment, white-listing, in-session tracking.

Target users based on their interest profile.

Branding and awareness through self-optimising ad server technology. Tailored to each merchant’s requirements.

Create campaigns for specific regions, residents or cities by defining boundaries of your geo-targeting area.

RE-TARGETING

TCX CONVERT

INTEREST-BASED ADVERTISING

DISPLAY ADVERTISING

GEO TARGETING

Device targeting.MOBILE TARGETING

A WIDE VARIETY OF AD SERVING

Web Masters Bloggers Email Marketers

Social Forums

SEM Affiliates

Ad exchanges/Programmatic buying

OUR PUBLISHER NETWORK/TRAFFIC SOURCESWe work with a wide variety of publishers – whether you are after big or small, local or international, specialized or general – our aim is to bring you the most relevant traffic and ultimately, new customers.

SOME OF OUR CLIENTS

CONTACT US © 2020 Admarula (Pty) Limited | Unit C8, Carpe Diem, Technopark Stellenbosch, 7600 | Tel: +27 21 880 0839

Email: contact@admarula.com Web: www.admarula.com

@AdMarula /admarula /AdMarula