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Transpromo Express Insert marketing messages into bills
and statements without having to modify your applications.
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Crawford Technologies Award-winning software and services for transactional customer communications...
Transpromo (trans-pro-mo): The addition of promotional messaging to transactional documents. The term 'Transpromo' is a compound expression formed from the words 'transaction' and 'promotional.' By adding relevant messages, companies can piggyback promotion or even advertising onto existing transaction-related documents, such as statements, invoices, or bills. Transpromotional documents combine Customer Relationship Management (CRM) and data mining technology with variable data printing and location intelligence.
Statement without TransPromo Statement with TransPromo
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Executive Summary Like most organizations in the world, you are trying to improve your existing transactional customer documents to keep up with your business goals and changing market needs. Your time pressures and budget constraints require you to accomplish this without extensive development work, application redesign or conversion of all your documents into expensive new document composition systems. You want to improve the look and feel, add graphics, utilize color, add one-to-one marketing messages, improve the educational value and maybe even expand the informational content. Worldwide, many prestigious organizations of all types have turned to Transpromo Express to achieve these and similar goals. Transpromo Express allows users to very quickly update legacy print applications and turn them into valuable customer communications, providing more value to both you and your customers. Transpromo Express can be used for a wide range of tasks as simple as moving Name and Address blocks around to fit in a new envelope window to complex challenges like adding one-to-one marketing messages into variable sized areas of unused whitespace in the documents. Transpromo Express provides you with the ability to enhance your documents quickly and painlessly without long development projects, high vendor professional services costs or expensive programming requirements. Whether your applications use PDF or print files such as AFP, Xerox Metacode,
PCL, PostScript® or line print format, Transpromo Express can rejuvenate your documents with new looks and content. Designed to run in any environment including Windows, Linux, Solaris, AIX, HP-UX, z/OS and Linux for System z, Transpromo Express can fit into virtually any workflow. Cost Effectiveness Organizations that generate transactional documents such as bills, invoices and statements, rely on the production of these documents for cash flow. Many of the applications that generate these and other important documents are old and need improvements. Enhancements are needed to meet regulatory requirements, add new promotional messaging, add educational content, link customers to online content, add links to social media websites, adjust documents for paper and envelope stock, or simply to upgrade the look and feel. In order to make the necessary changes in all of the organizations customer communication documents, it can be a very expensive and time consuming task to rewrite all the applications or move them to a new document composition system. Some organizations size these projects in years and decades. But there is an easier way. As a leader in your organization, how can you achieve these goals without long and complex reprogramming projects that utilize too many valuable technical resources? Document re-engineering with Transpromo Express is the answer. Implementation costs and time-to-market are both reduced substantially! The savings can be significant.
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Product at a Glance
What does Transpromo Express do? Transpromo Express enhances your existing print files and has the following capabilities:
Move existing page content to maximize opportunities for transpromo content. Detect the position and size of available white space on each page. Integrate with data from your CRM system to determine the correct transpromo content for each customer document. Use existing data in each customer document to determine the transpromo content for that customer. Based upon either CRM data or document data place the correct transpromo messaging into the correct position and in the correct size based upon detected whitespace. Use text based messaging, graphics and full color content to maximize your transpromo messaging effectiveness.
Platforms: Windows 2000 and higher Linux with kernel level 2.6 and higher AIX HP-UX level 11.23 and higher Solaris 8 and higher z/OS 1.9 and higher, native and USS Linux for System z
TransPromo Express Transpromo Express enhances your existing print files providing advanced document messaging capabilities–helping you to achieve your transactional document marketing goals.
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Flexibility In many ways, flexibility is the true measure of the sophistication of the print file re-engineering product you are choosing. Flexibility means:
The ability to re-engineer the output from any of your transactional document applications. Whether your applications use PDF or print files such as AFP, Xerox Metacode, PCL, PostScript or line print format, Transpromo Express can rejuvenate your documents with new looks and content without converting them to a proprietary format.
You can colorize existing content and add black and white, highlight color or full color content helping you leverage the newest printing technologies. You can choose many different methods to determine your transpromo content for each customer document. You can define business rules to use a combination of data from your existing CRM systems, external lists or other external systems in order to make the required content changes.
Replacing unused whitespace with promotional or educational messaging. Many transactional documents contain whitespace at the end of tables that can be filled to maximize the usefulness of the documents. Transpromo Express detects this white space position and size and lets you replace it with valuable messaging, which can be tailored for each recipient’s document.
Designed to run in any environment including Windows, Linux, Solaris,
AIX, HP-UX, z/OS and Linux for System z, Transpromo Express can fit into virtually any workflow.
Transpromo Express is the result of more than 15 years of ongoing improvements based on the feedback and requests from the largest producers of transactional customer documents in the world. Transpromo Express has the most extensive array of selectable and configurable parameters of any print-stream re-engineering product available on the market and is designed to meet all of your needs right out of the box. Speed Most organizations have a small processing window available to get customer documents ready for mailing. Inserting a document re-engineering step into the process will extend the time required. Transpromo Express is streamlined so that it has as little impact on that window as possible. While each application varies based on document content, we have many customers re-engineering their print files at over 1,000 pages/second which translates to 3,600,000 pages/hour. Transpromo Express ensures a very small processing window requirement between print file creation and the time your output is ready to print. This added benefit creates operational efficiencies that help you cut costs and complete tasks quicker.
” “ CrawfordTech's Transpromo Express is used by many prestigious organizations of all types worldwide.
Product Spotlight
Why should I buy Transpromo Express?
I have transactional documents that need updates or promotional marketing messages added to them. I have a small window to meet my project deadline. My project is budget-constrained. I have a smart team with great ideas on how to implement transpromo marketing on our existing transactional documents but I don’t know how to get it done.
Transpromo Express - Part of a product family that will grow with you Our thoughtfully crafted product architecture ensures that all of our solutions work in complete harmony. This means that you can start with Transpromo Express and then add other CrawfordTech products seamlessly as your business needs evolve.
Add CrawfordTech’s Transform Plus option’s Indexer to automatically create index files to facilitate archive loading while performing the transform. Additional Output Drivers can provide conversion at the same time as enhancements are done. CrawfordTech’s PRO Document Enhancer Plus adds barcodes to documents, extract document content, replace old barcodes with newer technologies and delivers other operational efficiencies.
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CANADA 45 St Clair Ave West Suite 102 Toronto, Ontario M4V 1K9 Tel: +1.416.923.0080 Fax: +1.416.923.8897 [email protected]
UNITED STATES 22 Depot Street P.O. Box 5198 Potsdam, New York 13676-5198 Tel.: +1.866.679.0864 Fax: +1.315.274.9073 [email protected]
EUROPE 5 Wormwood Street London, England EC2M 1RQ United Kingdom Tel: +44 (0)20 3239 4723 [email protected]
CrawfordTech Solutions
Convert any print-stream to any other, including:
AFP Metacode/DJDE PostScript® PDF and PDF/A PCL Image (TIFF, JPG) Text, HTML, XML
Document Re-engineering: Add or change inserter barcodes, logos, QR codes, marketing messages, Transpromo, human readable information, stream into different output files and move/capture address blocks for sorting and cleansing. Document Archiving: Document Archiving for transactional customer documents. Document Archiving solutions for ECM systems. Workflow: Full, end-to-end, management of your transactional or print on demand document.
Choose PRO Document Enhancer Plus to do even more! Add cost effective re-engineering and re-purposing capabilities to your print workflow to drive higher cost savings, better returns and shorter turnaround times. PRO Document Enhancer Plus removes the most common barriers of legacy print-streams and creates opportunities for your business to thrive. Organizations continue to focus on reducing costs and improving efficiency, which is one of the many reasons many business have turned to CrawfordTech for help. By moving your organization to PRO Document Enhancer Plus you will add incredible abilities to improve efficiency. How? Add the ability to make changes at the print-stream level, such as updating existing bar codes, extracting document data to create control files, adding human readable information, streaming content to match the production ‘sweet spots’ of your existing equipment and re-sequencing documents to achieve postal discounts. PRO Document Enhancer Plus can help you do it all - without needing to go back to the original applications.
