Travel Agentp Professional Aug 2012

Travel AgentProfessional

August 2012Issue 19

Let the London Olympic Games make

You a winnerBy Paull Tickner

August 2012

www.autoeurope.com

http://issuu.com/action/page?page=16




1

Travel Agent Professional TA

P2012

Ad In

dex

64 Let the London OlympicGames Make You a WinnerByPaullTicknerCreatorofSpecialInterestBritain

18 You Gotta Be...ByScottKoepf

VicePresidentofSalesAvoyaTravel/AmericanExpress

10 Who’s Number One & I’m Back!Les-LeeRoland

OwnerofThePackageDeal

14 It’s True:Things Come in Small Packages!ByMitchellJ.Schlesinger

VicePresident,Sales&MarketingVoyagestoAntiquity

ShowcaseAlamo Rent A Car .........................................18Affluent Traveler Collection...........................19Avoya Travel/American Express.....................15National Car Rental.......................................13

August

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Travel Planners Int’l........................7Voyages to Antiquity ......................3

Olympic Games 2012

August 2012 Issue 19

Travel Agent Professional has its roots in Home Based Trade, the firstmagazine of its kind, started by Joel Abels in 2004. Joel and Lenore Abelsran Travel Trade for nearly half a century – it was started by her grandfa-ther, John S. Lewis, and her father, Sidney Lewis, in 1929, and they tookthe publication over after her grandfather’s passing.

Under Joel’s direction, the company grew to be one of the travel agentindustry’s leading publications, reaching more than 45,000 agentsthroughout North America. It spawned a famous series of trade showsand three monthly magazines – Cruise Trade, Tour Trade and HomeBased Trade.

The Abels also garnered enormous respect – Joel received the NealAward, called “the Pulitzer Prize of the business press,” for his hard-hit-ting editorials.

On a personal note, after working with Joel for over a decade and stay-ing with him until the end, I grew to truly care for and respect the man.He was like a second father to me. Joel was old school, he stood by hisword and believed in his work. There will never be another.

While nobody can replace this industry legend, we’re hoping thatthis new publication, which reunites the original Home Based Tradeeditorial board, will be able to carry on his passion for travel andthose who sell it.

Ann M. Hoek

Travel Agent ProfessionalP.O. Box 120202

Staten Island, NY 10312E-mail:

[email protected]:

718.360.3153

Ann M. HoekPublisher/Creative Design

[email protected]

Bonnie WallingEditor

[email protected] Our

Editorial Board

Mitchell J. SchlesingerVice President, Sales & Marketing

Voyages to Antiquitywww.voyagestoantiquity.com

Rusty Pickett, ECCShellback Cruises

www.shellbackcruises.com

Les-Lee RolandOwner of The Package Deal

Scott KoepfVice President of Sales

Avoya Travel/America’s Vacation Center

www.joinavoya.com/default.cfm?ref=11583

Sherry Laskin, ACCTravel Writer/NACTA Webinar Moderator

www.cruisemaven.com

Sue Sh apiro, PresidentShapiro Travel [email protected]

www.shapirotravelresources.com

Paull Tickner, Creator of Special Interest Britain

[email protected]

ContributionsLee Rosen, CEO

Leisure Popswww.leisurepops.com

Joel M. Abels Legend In the Travel Industry

April 1927 to January 2007

September 2011

This online magazine is dedicated to the memory of Joel Abels, Travel Trade's editor andpublisher. Joel and his life's work may be gone, but with your help it can live on.

Travel AgentProfessional

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August 2012


4

By Paull Tickner

Olympic 2012Let the London Olympic

Games Make You a

Winner

Were you one of the 1 billionpeople who saw the stunning Olympic Gamesopening ceremony? I was, and it left me speechless

with admiration — especially when I saw the Queen

in her first acting role with James Bond! How about

her parachute jump!

With the Queen’s Diamond Jubilee, the Beatles’

50th anniversary and now the Olympic Games and

Paralympics, agents use this free publicity to intro-

duce their own customized small-group Britain

tours for 2013. Take a look at some of these sugges-

tions and give yourself a perfect 10.

Travel Agent Professional

And All That JazzThe London Jazz Festival, UK’s largest pan-city music

festival will once again be taking place at venues all

over the city Nov. 9-18, continuing to take jazz to a

massive audience. It has long been acclaimed for

showcasing a heady mix of talent from around the

world — both world-class artists and emerging stars

— and this year’s programme is no exception.

There Is Only One SaleAs Harrods, the world’s greatest department store

rightly claims, “There is only one sale,” and this short

New Year’s itinerary includes a full day at the very

beginning of this year’s top event on the shopping cal-

endar. It also allows guests to fully experience the hol-

iday in London, when all the shops, restaurants and

attractions are in full festive mode.

Orchids All The WayIf you take a look at www.orchid.org.uk/orchidsoci-

etiesusa.htm, you will see that there are 185 Orchid

Societies scattered across the USA and Canada – and

there may be one not very far from where you live.

Looking closer, you might even spot the name of

someone you know. If there’s a Botanical Garden

nearby, they might fancy the idea of a UK tour that

takes in the Royal Horticultural Society’s Orchid and

Botanical Art Show, which takes place every March.

Front Stage Back StageTalk to the fund raiser at your local theatre about a

Royal Shakespeare Theatre (Stratford) and Globe

Theatre (London) theatre tour, which can be promot-

ed on the back of the current World Shakespeare

Festival running through November 2012.

Love Me DoThousands of fans of The Fab Four will flock

to Liverpool from all over the world on Oct. 5

to celebrate the 50th anniversary of the

release of The Beatles debut single “Love Me

Do.” Watch for another front page photo

story in USA Today.

(continued on page 6)

Harry, Alice and Roald DahlIf family travel’s your specialty, think of a programme that includes visits to the Warner Brothers “Making

of Harry Potter” attraction, Roald Dahl’s former home and Warwick Castle, offering a jaw-dropping look

into history. You can then add a close and entertaining encounter with Elizabethan England at the

Shakespeare Houses in Stratford upon Avon, plus sites associated with Alice in Wonderland and Harry

Potter in Oxford.

Royal England TourUse the fascination with our Royal Family to set up a Royal England tour that’s

timed to visit London when Buckingham Palace, Clarence House,

Althorp, Highgrove and Sandringham are all open

to the general public.

Mystery and HistoryWhen next you see your Minister or Priest,

start a conversation about a UK programme that

brings together value-added visits during July 2013

to see the major exhibition of the Lindisfarne Bible

in Durham, the Chester Mystery Plays and the 50th anniversary of

the death of CS Lewis (Oxford).

Scents and SensibilitiesNext year, the city of Bath will be celebrating the 200th anniversary

of Jane Austen’s “Pride and Prejudice” Time your visit to coin-

cide with the city’s annual Jane Austen Festival (Sept. 13-21,

2013). Alternatively, use Jane Austen as the theme for a fasci-

nating literary/garden tour that includes the Hampton Court

Flower Show in late June/early July.

Pot PourriAnd there’s more. Use the extensive media coverage of our little

island to develop interest in the Crufts Dog Show (March),

Tearoom Tours (June) and the Scottish Quilting

Championships in Edinburgh (September).

Paull Tickner, formerly with British Heritage Tours and creator of Special Interest Britain, is affiliated with the Greatdays

Travel Group. For over 30 years, he has been developing and operating customised niche travel programs for the United

Kingdom and Ireland. For more information, visit his Web site at www.greatdays.co.uk and E-mail him at [email protected]

6

August 2012


By Scott Koepf

August 2012

Scott KoepfVP of Sales Avoya Travel/American Express

www.JoinAvoya.com

8 You Gotta Be...After teaching sales techniques and processes for

the last twenty years I probably did not emphasize

one very important aspect that is paramount to suc-

cess. All approaches to closing the sale can be inter-

preted as simply manipulative if you miss this one

ingredient. It is the one primary reason people will

book with you and even more importantly come back

to you and provide referrals. Without it your ability

to connect with your customers simply disappears.

Oh please Scott, tell us what it is –I hear you say! As always musical theatre provides

the example to draw from for this answer. In the clas-

sic musical, Bye Bye Birdie, the lead character shares

the simple truth for what it takes to connect with

people. Conrad Birdie is the character based on Elvis

Presley, and just like Elvis he had all the right moves,

good looks and a killer voice. But like Elvis he knew

that even with all those skills, if he wanted the girls to

scream for him he had to have the magic item. So he

expressed it in the following song:

You gotta be sincere!You gotta be sincere!

You gotta feel it here,‘Cause if you feel it here,

Well, then you’re gonna be honestly sincere!If what you feel is true,

You really feel it youMake them feel it too,Write this down nowYou gotta be sincere,

Honestly sincere!

Now while I will admit that Conrad may have

been artificially sincere in the show I think the

message is right on the mark. If your clients get

the feeling they are being sold or that you are

simply handling a transaction, then the chance of

building a long term relationship is eliminated. As

the song says ‘If what you feel is true…you

make them feel it too’ – and your clients will

know if you are putting their interests first.

For some of you who have been in this busi-

ness for many years, you may have forgotten

why you joined this industry in the first place.

Most likely it was because of your desire to

help people fulfill their dreams. If that is sin-

cerely your desire, then just make sure it

shows from the minute you answer the phone.

Just like Elvis needed the basics in his profes-

sion, you need the basics in this one. Product

Knowledge, Steps to the Sale, Booking

Procedures and Customer Service are all

needed to reach success but just remember:

Write this down nowYou gotta be sincere,

Honestly sincere!

August 2012

10

You may have noticed that I have not written in a couple of months. I took the time off to

tend to my ailing husband. And to catch up on all my reading, and a few movies. And to acquire an addition-

al office. And to stop and smell the roses — although here in hot Florida, I have to make due with palm

trees — and they don’t have any aroma.

One thing I did notice, while reading so

many trade articles, is that when it comes

to marketing, nothing has really changed.

The basics and still the basics. So many of

the articles written by people who have

lots of years of experience are

similar. Yes, there may be a good new idea,

but it is still a spin off of a basic premise

to be implemented.

Now is the part where you want me to

list the basics of marketing. If I did, you

would get tired of the redundancy of just

reading a list. So let me try a different

approach. Let’s just concentrate on one

important area — Selling Yourself.

By Les-Lee Roland

Les-Lee RolandOwner of The Package Deal

Who’s Number One& I’m Back!

I’mBaaaack!!!!


11

Take the office I have just taken over. A wonderful

owner, friend of mine for years, has entrusted me

with her rooster of clients, while she is going to

live her dream and move to Hawaii, and yes, she

will be home based working for me in paradise.

I had advised her over the years to get automated

with a database. I told her that a good program,

along with FREE marketing, could only be an

asset. She finally signed on with ClientEase to

record all the necessary info for her clients, her

bookings, her commissions. And when I taught her

how easy it was to assign the clients to categories

— like all the past passengers of Royal Caribbean,

or Holland America., etc. her marketing would be

easier and quicker.

I told her when a promoter was offering a new

sale or promo, with just a few keystrokes, she

could target the right segment of her clients

whose interest she could grab quickly.

Unfortunately, she didn’t take the advice and utilize

the database to its full capacity. I found this out

when she turned over the boxes of folders of each

of her clients, with handwritten notes on each

one, I needed the time off just to go through

everything.

Over and over again, I read- clients are price con-

scious, yet their bookings anything from middle of

the road to luxury. Over and over again, I read,

clients want to travel in groups. Over and over

again, I read their bucket list — another idea I gave

her a while back, to listen to your clients and make

notes of places they want to visit. When you have

5 couple say Tahiti is on their bucket list — hooray

— that’s when you take out some group space and

promote. I read the dates of when people traveled,

and I found a pattern of the busiest months when

they even booked. Something she never looked at.

I categorized her entire customer list, and as time

consuming as it was, the rewards came through

immediately. First, we sent out a joint notice, that

her office was now being operated under my

office, and it l isted my credentials, and her

endorsement. She would be an outside agent, and

she would still assist them or they could contact

me directly.

We sent that out 2 times. And clients contacted

either her or me, in droves. Some wanted to just

wish her well and others — I don’t mean to gloat,

but these people were starved for new destina-

tions, wanting to book now, in 2013, and even for

2014. Previously she sent out one e-mail blast

every 3 months. And they were all the same,

Africa, Alaska, a Thanksgiving cruise, and either

India or the Orient. With our first 2 emails blasts,

we didn’t even mention any destination. Nothing

offered to sell- only a friendly communication to

announce the change, and to endorse me.

The first call was from a client who wanted to take

his family of 22 - 30 people on a Thanksgiving

cruise, and he offered me his credit card in

advance, told me the amount he wanted to spend.

Who’s Number One& I’m Back!


12

August 2012

How easy — how rewarding. From that first

group call six weeks ago, the family has spinned off

additional business. Almost all were new clients, all

over the country, and I got them at the right time.

This was just the tip of the iceberg…sorry…pun.

More business kept coming in. She was so sur-

prised. I explained it to her — sometimes you

don’t have to promote anything, but yourself.

Keeping your name out there, patting yourself on

the back — tell them about your knowledge.

I sent out a letter — not just an E-mail, but a snail

mail, description of who I am. I am aligned with

larger groups who allow us to have a bigger buying

power and amenities with suppliers. I listed over

$400 in prepaid gratuities on a major luxury cruise

and got two bookings. I listed my continuing edu-

cation and certification with over 20 destinations.

Now came the calls about people wanting info

about Aruba, Switzerland, and yes, even Iceland. I

had never gotten any request for Iceland before!

I enclosed few business cards with each letter, and

ASKED for referrals.

I listed a variety of groups — bridge play-

ers, Mah Jongg players, Family reunions, singles,

religious, etc. and said I can create a group hap-

pening for any interest. How about an Elvis

Pilgrimage?

I listed the library of DVDs I keep on hand for my

clients. And in one area, I have donated a duplicate

set of DVDs and the old VHS format to a library

at a Country Club for the members to check out.

Each box has my contact info listed. So, after cate-

gorizing her clients, I found a large number of

members from another Country Club. I contacted

their Membership Director, and asked if they had

a lending library in their clubhouse. When I

offered to donate a group of travel DVDs, the gal

said — why not put together a trade show in

January for the entire membership.

This is truly an example of a giftthat keeps on giving!!

I did not mention anything to do with a dollar

amount. Discounting was not the issue for this

letter. If you have to sell yourself based on just the

money you save (this is a totally different issue

that the amenities you offer), clients get wise, and

think — aha..so price may be negotiable.

Bottom line, you must learn to sell yourself,

your experience, and the service you can

provide. And you know what —

now I do need a vacation!

You deserve it...AMH


National Car Rental Provides Return Alerts toEmerald Club Members

ST. LOUIS – Aug. 1, 2012 — National Car Rental, thepremier rental car brand for business travel, todayannounced the launch of its new Return Alerts to EmeraldClub members to enhance efficiency, choice and conve-nience in their frequent business travel.

The new service — offered to those renting two days orlonger in the United States and Canada — sends an emailalert to Emerald Club members four hours in advance of ascheduled car rental return. The alert features the returnlocation address and airport name, a link to a map guidingthe customer to the return location and the contact numberto call if a reservation extension is needed.

“When business travelers hit the road, speed, ease andoptions are top priorities,” said Rob Connors, assistant vicepresident of marketing, National Car Rental. “Return Alertsenhance the travel experience by providing travelers withautomatic email notifications that remind them of their vehi-cle drop-off time and location, even in the midst of a busyschedule.”

Return Alerts join other offerings introduced in the past yearthat specifically target Emerald Club members. Drop &GoSM is an expedited rental return process that allows cus-tomers to simply drop off their vehicle and have the receiptemailed to them. Customers who are registered for Drop &Go service will be informed by their Return Alerts if thereturn location is also a Drop & Go location. Emerald Clubmembers also can receive Arrival Alerts, an email receivedwhen their flight lands that provides their reservation num-ber, information about their National rental location anddirections to the rental center.

Show case

Another major benefit to EmeraldClub members is access toNational’s “Emerald Aisle,” an exclu-sive section of the lot where mem-bers can select any vehicle as longas they reserve a mid-size car; mem-bers only pay the mid-size rate, evenif they end up driving away in alarger vehicle. National operatesmore than 60 Emerald Aisle loca-tions in the United States andCanada, including at the top 50 air-ports for business travel.

These offerings are all part ofNational’s ongoing commitment tocustomer service. What’s more, theyare a direct response to listening tothe needs of business travelers.“Through ‘The Emerald Exchange’ —our online community of 300Emerald Club members — we gatherinsights into what those customersdemand from the car rental experi-ence,” said Connors. “Listening totheir feedback has led to innovationslike Return Alerts, Arrival Alerts andDrop & Go. It’s also helped to makethe National Car Rental brand anindustry leader in ensuring customerloyalty, customer satisfaction andmarket share growth.”

New Feature Bolsters National’s Award-Winning Service for Frequent Business Travelers Demanding On-the-Go Service

For more information, visit www.nationalcar.com. To enjoy all the benefits of theEmerald Club, enroll online by visiting www.emeraldclub.com.

By M

itchell J. Schlesinger

Mitchell J. SchlesingerVice President, Sales & Marketing Voyages to [email protected]

In many cases, they want to explore specific regions or individual countries in more detail. Since they

would like a much more “up-close-and-personal experience,” this is where small ships and river cruises

are the best alternative. Making sure that you are making your own clients aware of the myriad of

opportunities available to them better insures that you retain these clients into the future.

Not to be crass, but the benefit to you is clearly income…and you are in business to make money. Small

ship, river cruise and luxury products are anywhere from mostly-to-fully inclusive, which means that you

earn commission on virtually all aspects of the full cruise fare.

Of course, with clients traveling longer distances and time, and spending more, this adds up fast. You are

looking at selling staterooms in the range of $7,000-$20,000 per couple. At a minimum, you are earning

$700-$2,000 commission per stateroom. That is the equivalent of selling 10-20 Caribbean cruises at

$599 per person after backing out the NCFs.

Some things to mindful of in order to be successful selling these products to your clients:

Fulfilling expectations is EVERYTHING, especially when clients are going to spend $3,000-plus per person

and have specifically selected a particular destination;

No, this is not a message reminding you to start your holi-

day shopping. It is a reminder that you should be reviewing the

demographics and purchase patterns of your client database and

focus promoting small ship and river cruise products to the

applicable target audience.

There are two invaluable benefits to you for taking the time to

analyze your database and begin promoting small ship products:

For that portion of your clientele who are travel savvy, have cov-

ered many of the marquee destinations, including in Europe, have

traveled for more than 10 days, spent more than $3,000 per per-

son and are 55 plus: They are primed for that NEXT new, differ-

ent, and enriching experience.

14 It’s True:Things Come in Small Packages!

August 2012



Avoya Travel/American ExpressReveals Record Sales Performance

Network of Independent Agencies More Successful Than Ever Before

Avoya Travel® / American Express®,one of the leading travel companies inNorth America and beyond, todayannounced that the first two quarters of2012 were its highest performing quar-ters in the company’s history. Theseachievements follow the company’sbest year ever in 2011 and show thegrowth of the Avoya® Network ofIndependent Agencies, which is moresuccessful than ever before.

The first-half of the year’s record-breaking results are based on all mea-sures of success, including enhancingAvoya’s (www.JoinAvoya.com) extra-ordinary vacation experience for cus-tomers, growing the company’s newand repeat clients, and increasingoverall sales performance. Thisgrowth follows Avoya’s remarkable2011, which reported an all-timehigh for revenue and sales exceeding$200 million, as well as increasedaverage commission earnings for itsIndependent Agency Network.

“Avoya offers the ultimate customerexperience, which creates a win-winfor our customers, IndependentAgencies, and preferred partners,”said Brad Anderson, Co-President ofAvoya. “We are proud to be paceset-ters in how travel will be purchasedin the future and to offer incredibleopportunities for our partners andindependent travel professionals toachieve success.”

Avoya accomplished its first and sec-ond quarter results by continuallyenhancing and evolving itsrenowned vacation experience forcustomers and supporting itsIndependent Agency Network. Thecompany also focused on buildingits social media presence onFacebook and growing sales witheven more new and repeat clients.Other recent contributing develop-ments in the past year include:

• Releasing the first-of-its-kindInstant Commission™ program,which allows Independent Agenciesto receive commission immediatelyafter deposit is made on a booking;• Introducing its Path to SuccessCampaign focusing on SharedSuccess™;• Launching its text message systemto connect travelers across the globewith live Independent Agencies; and• Creating new educationalresources for Independent Agencies

to offer an even better customerexperience.

“Avoya Travel and its professionalNetwork of Independent Agenciesare having a remarkable year by con-tinuing to deliver first-class customerservice to travelers worldwide,” saidDondra Ritzenthaler, Senior VicePresident of Sales for CelebrityCruises. “We strongly support AvoyaTravel’s dedication to its customers,which time and time again results intop sales performance, and we lookforward to growing our partnershipfor years to come.”

Avoya has a long-standing reputationin the travel industry for being one ofthe top-producing travel companiesworldwide. The company has beena part of the American Express TravelRepresentative Network for over 20years, which provides Avoya cus-tomers and Independent Agenciesextraordinary travel benefits.

Showcase

Travelers interested in booking their next vacation should call 800-753-1463 or visit www.AvoyaTravel.com. For customers locatedin Canada, call 866-935-4051 or visit ca.AvoyaTravel.com. Travel agency owners and professionals interested in growing theirbusiness should contact JoinAvoya at 800-521-2597 or visit www.JoinAvoya.com.

About Avoya Travel/American Express: Avoya Travel® /American Express® (www.JoinAvoya.com) is one of thelargest and most awarded travel companies in North America and beyond. Asan American Express Travel Representative for more than 20 years, Avoya® isdeeply committed to Integrity and Professionalism™, quality service, and suc-cess in every aspect of planning vacations and cruises. With hundreds ofIndependent Agencies in its Network, Avoya provides exclusive discounts,amenities, and first-class customer service to travelers worldwide.

16These clients are more intelligent and will have many more questions about the shore experiences for

the destinations selected. Have your clients tell you specifically what they want to see and experience

and be prepared to advise which cruise product provides the best opportunity to fulfill these desires;

They will also need to understand how the small ship and river cruise experience differs onboard from

larger ships;

Ultimately, they need to understand that the travel experience that they are seeking can BEST be fulfilled

selecting a small ship/river cruise. As this a destination driven purchase, it is critical to explain the benefits

of more ports visited, more time in port, ability to visit ports that bigger ships cannot call at, and a much

more pronounced opportunity for destination immersion, which is key to their purchase decision;

(continued on page 18 )

August 2012

Most importantly, guide the client, but let

them make the final decision. They want your

expertise, but want to feel in control of the

ultimate purchase so that they feel completely

comfortable with the decision.

Travel is “habit forming” — in a good way, of

course. And the same way your clients fell in love

with cruising at a younger age applies even more

so as they mature and become more experi-

enced. The reaction to visiting the great

cities/sites/regions of the world only serve to cre-

ate cravings for the next great travel experience.

And once they experience this on a small ship

with fewer guests, they will be hooked. The

benefit for you is the multiplier effect of sell-

ing higher priced cruise products yielding sig-

nificantly higher commission. By becoming

skilled at promoting and selling these prod-

ucts, it will seem like the holidays have come

every day…for your clients and you.

Aug. 2, 2012 (St. Louis) — Alamo Rent A Car and NationalCar Rental today announced the launch of a partnership withAsiana Airlines. The agreement will immediately allow members ofthe Asiana Airlines frequent flier program, Asiana Club, to earnhundreds of miles when renting from any participating Alamo RentA Car or National Car Rental location in the United States orCanada.

“We are pleased to partner with Asiana Airlines and begin to offera wide variety of quality services for its loyal customers,” said JerryMosiello, vice president of International Business Development forEnterprise Holdings, which owns and operates Alamo and Nationalalong with the Enterprise Rent-A-Car brand. “Global travelers consis-tently enjoy the convenience and choice available at Alamo andNational, as well as the helpfulness and friendliness of our customerservice representatives. We look forward to serving new and return-ing members of the Asiana Club.”

With annual revenues of $14.1 billion and more than 70,000employees, Enterprise Holdings operates, through its NorthAmerican regional subsidiaries, more than one million cars andtrucks, making it the largest car rental service provider in the worldmeasured by revenue, employees and fleet.

Alamo Rent A Car — the largest car rental provider to interna-tional travelers visiting North America — is a value-oriented, inter-nationally recognized brand serving the rental needs of airportleisure travelers, while National Car Rental serves the daily rentalneeds of the frequent airport traveler.

Asiana Club members renting from Alamo Rent A Car and NationalCar Rental at any of the participating U.S. and Canadian locationswill earn 500 Asiana Club miles per qualifying rental. As a speciallaunch promotion, Alamo and National are also offering a 20 per-cent discount off rental rates u ntil Sept. 30, 2012. To qualify for thepromotion, members must make an advance reservation using theAlamo ID code number of 7015977 or the National ID code num-ber of 5030341 and, to earn Asiana Club miles, present their mem-bership card at the time of rental.

For further information and to make a reservation, please visitwww.alamo.com, www.nationalcar.com or www.us.fly-asiana.com.

Alamo Rent A Car & NationalCar Rental Launch Partnership

with Asiana Airlines

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About Alamo Rent A CarFounded in 1974, Alamo Rent ACar offers low rental rates and ahassle-free customer experience atthe most popular travel destina-tions throughout the United States,Canada, Mexico, the Caribbean,Latin America and Asia. In addi-tion, Alamo customers in the U.S.are able to conveniently choosetheir own vehicles, based upontheir advance reservation andrequested car class, and then sim-ply drive away from the airport.Alamo also serves as the officialrental car of Walt Disney World®Resort and Disneyland® Resort.For more information aboutAlamo, visithttps://www.alamo.com/. Formore information about EnterpriseHoldings’ environmental steward-ship and long-term commitment tothe sustainability of its business,visitwww.enterpriseholdings.com/sus-tainability. This news release andother Alamo announcements areavailable at the EnterpriseHoldings press room.

Car Rentals Through Alamo and National Provide Asiana Club Miles

August 2012


The Affluent Traveler Collection’s Portfolioof Preferred Suppliers Grows With

Five New AdditionsThe Affluent Traveler Collection (ATC) continues to expand its list of the world’s finest preferred travel sup-pliers with several recent additions, ranging from elite boutique hotels and private villas to renowned touroperators. From guided hikes and room upgrades to complimentary breakfast and outdoor yoga, clients ofATC’s licensed travel advisors will now be privy to an even greater variety of exclusive experiences andspecial perks.

New preferred suppliers include:• The Phoenician (Scottsdale, Arizona) is a AAA Five Diamond resort that features a $25 million art collec-tion, 27 hole championship golf course, four star spa and award-winning afternoon tea. Guests can strollthrough the hotel’s two acre cactus garden, enjoy an audio art tour or indulge in one of the resort’s 10restaurants and lounges.

• Los Sauces Casa Patagonica (Santa Cruz, Argentina) sits at the gateway of Glacier National Park inPatagonia. The boutique hotel offers travelers a truly authentic experience with Patagonian cuisine, paint-ings from well- known Argentinean artists and individually designed rooms, each with its own name.

• Classic Vacations, a top luxury wholesaler, tailors vacations to Australia, the Caribbean, Costa Rica,Europe, Fiji, Hawaii, Mexico, New Zealand and Tahiti to meet the needs of discerning clientele. Its com-mitment to excellence means that travelers can expect a unique vacation experience with world-classaccommodations and the highest level of service.

• ME Barcelona (Barcelona, Spain) offers a prime city center location, fine Mediterranean cuisine and azen-like spa with an extensive treatment menu partially derived from Mayan and Aztec rituals. The hotel’sAura Managers, who are ME Barcelona-aficionados and city specialists, are on hand to ensure guests expe-rience only the very best.

The Affluent Traveler Collection, one of 19 brands owned by American Marketing Group, Inc., is an elitemarketing organization that provides its licensed travel advisors with a range of products, tools and servicesincluding marketing expertise, cutting-edge technology and training opportunities. Through its relationshipswith the world’s best travel suppliers, The Affluent Traveler Collection’s licensed travel advisors haveaccess to an enriched amenities program and a variety of exclusive offers. Its semi-annual magazine, TheAffluent Traveler, is distributed in more than 15 countries and is available by subscription, through licensedtravel advisors of The Affluent Traveler Collection, at major bookstores, on newsstands, in select airportlounges and in the guestrooms of all Affluent Traveler Collection preferred hotels. For more information,visit www.theaffluenttraveler.com.

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For more information about The Affluent Traveler Collection, agencies and suppliers can visitwww.theaffluenttraveler.com, email [email protected], or call 877?645?6351.

ROYALCARIBBEAN.COM

THE SEA KISSES EVERY SHORE.WE TAKE THE RELATIONSHIP EVEN FURTHER.

The sea is calling. It whispers your name, inviting you to a place more beautiful than anything you’ve seen. Where light dances on the waves, and the gentle sound puts you at ease. Where you can enjoy a piña colada, a massage, ice skating and rock climbing all in one place. Only Royal Caribbean International® delivers the one vacation that’s a full sea of possibilities.

Documents

Travel Agentp Professional Aug 2012