TRAVELONYAUDIO TRAVEL TOURS IN

YOUR POCKET

Visit uswww.travelonyapp.com

MEET: TRAVELONY

A platform of recorded walking tours• Professional tour guides, or amateurs, create audio

walking tours

• They upload the tours to the Travelony app

• Travelers download the app

• When traveling, they open the app and see which tours are available nearby

• They pay for the tour

• The tour begins, they start walking and discover a new place

Travelony transforms the way we discover the places we visit

TRAVELONY FEATURESGEO

• Includes location-based identification that starts different parts of the tour when you reach each destination

• Map that indicates the location of the next destination

SOCIAL

• See which tours your friends did and their recommendations

• Consumers can rate the tours

• There can be multiple tours about the same place; the best tours will emerge through customer ratings

ORGANIZED

• Each tour will contain a description of the tour and bio about the tour guide

• Tours can also be offered for free

A UNIQUE DISPLAY

Simple

Intuitive

Mobile

Customizable

Modern

Without wifi

MVP WEBSITE

100+ visits in first few days

MARKET RESEARCH

(1)Interested in using free audio walking

tours

74%

(2)Would pay $0.99 for a walking tour

61%

(3)Would create and publish walking

tours

26%

N = 31

CURRENT OPTIONS… SINGLE MARKETS!

MARKETING

• Target market: aged 20-35 – backpackers on a budget and young professionals – educated – US

• Marketing channels:

• Social networks (Facebook and adwords)• Media and popular travel blogs (e.g. New

York Times)• Website and blog• Travel companies

• Budget for YR1 is around $60k for 120,000 users base acquisition

Pics of US tourist

THE TEAM

Ariel Berger, our Hacker & Doer –

CEO

• Recognized industrial engineer

• Serving in senior roles in past 8 years

• Held various roles as operational manager before joining Travelony

Natalie Edwards, our Social Beast -

CMO

• Expert in communication strategy

• Highly experienced in digital and social media

• Worked as a Market Researcher and Research Coordinator

Ilan Ifergan, the Enthusiast

• Worked as project manager, technical consultant and sales force trainer

• Extensive entrepreneurial experience

• Holds a MEng from the French Petroleum Institute

Leonard Pader, our rational thinker – CFO

• Worked in senior positions as Data and Business Analyst before joining Travelony

• Holds a BA in Economics from Brandeis University

Maya Zimmerman, our creative part - Design

• Worked closely with customers of web apps and understands their needs

• Experienced in marketing and GUI design

• Held positions as marketing specialist and QA

OUR INITIAL MARKET – U.S.

60 millionUS tourists each year

20% aged 20-35

12 millionTarget Market

CUSTOMER AND REVENUE GROWTH

Year 1 2 3 4 5

Market share 1% 2% 4% 6% 10%

No. of users 120,000 240,000 480,000 720,000 1,200,000

Avg. $ per user $2 $3 $4 $4 $5

$240K$720K

$1.9M

$2.9M

$6.0M

Annual Revenue

FUNDING

Salaries $150,000

App development $20,000

Audio tours by professional tour guides(100 tours x $200 per tour) $20,000

Online marketing (120,000 users in year 1) $60,000

Miscellaneous costs $20,000

Total funding required $270,000

Our goal is to be self-sustaining after the 1st year

APPENDIX

Backpackers, aged 20-30, low income,

international travel, would like to see the

local scene, want flexible itinerary

Active adults, aged 45-65, traveling without children, looking for

information about the destination sites

• Quality community

• Trustable / reliable content

• Independent and objective

• Easy-to-consume travel content on location

• Independence and convenience for travelers

• Learn about a place from locals

• Low-cost/free tours

• Overcoming tourists’ lack of information

• Information available on smartphone

• HIGH QUALITY CONTENT

Urban professionals, 20s and 30s, travel 2x

per year, know the destination but not the

details

• Website & social networks

• App stores

• WOM

• Travel websites or agencies

Developer (web, app)

Marketing genius

investor

• Contributors

• Recording software

• Apple, Samsung, Android (phone makers)

• iTunes

• Outsourced developers

• Ecommerce platform

• Tourism agencies

• Tour guides/companies

• Travel websites, forums, and blogs

• Audio and podcast sites

• Social Media sites

• Encourage amateurs/pros to upload tours

• Encourage user ratings

• Highlight and expand geo coverage

• Increase tours and customer base

• Improve customer experience

Website & app development (design/

programming)

Content acquisition (tour guides, travel

agencies)

Ongoing updates, innovation & maintenance

Customer acquisition costs

(marketing) Share of revenue (from purchase of tours)

Location based ads

Business clients (The citi bank tour)

PROFESSIONAL

PROFESSIONAL GUIDES

PROFESSIONAL

UPDATED CANVAS