TREAT THEkidsCheck out our range of festive gifts for the whole family…starting with the little ones.

TODDLER & PRE-SCHOOLER SUMMER 2013

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Our baby wipes with aloe vera are perfect for all kinds of clean-up jobs at nappy, play and feed times. Dermatologically tested and alcohol free, these strong baby wipes help soothe skin and come fragranced or fragrance-free. Gentle on baby’s skin and perfect for anytime clean-ups.

How much will you save today? As a parent/ guardian, you must ask yourself this question at least once a week. Well, with WRewards there’s no points, no waiting, no fuss – just instant savings on over 1000 items in store! Yes, 1000!! You can save from 10% instantly on items from food, clothing, home to beauty. What’s more?! The more you save, the higher your WRewards tier status,

the increased guaranteed benefits and rewards you can earn. Check your tier status online at www.woolworths.co.za and look out for specially marked WRewards items in store. PLUS take advantage of our new Green Rewards where you get 10% off instantly on earth-friendly products that help the planet and boost your tier status.

EVERY PAW PRINT COUNTS

LITTLEWORLD TURNS

We’re celebrating our fourth birthday this year and would like to reward you with a host of new member benefits. As well as giving ourselves a makeover with a new look and feel, we’ll be treating you to plenty of birthday surprises. Send us your feedback on how we can improve the club and you could win a R1 000 gift card by emailing Murishcamartheze@woolworths.co.za with the subject heading: My littleworld. Before 31 January 2014.

Make your mark to help save our endangered animals! Every time you buy one of our paw print reusable shopping bags, sweets or colourful bracelets, we’ll donate up to R10 to help protect our precious rhino, cheetahs and wild dogs. Remember, every paw print counts!

TOUGH MESS

WREWARDS GETS A REFRESH

WE’VE ONCE AGAIN PARTNERED WITH OPERATION SMILE SOUTH AFRICA. A MYSCHOOL MYVILLIAGE MYPLANET BENEFICIARY, TO GIVE 100 CHILDREN BORN WITH CLEFT LIPS AND CLEFT PALATES LIFE CHANGING OPERATIONS AND SMILES FOR LIFE.

When you swipe your MySchool or linked Woolworths card at Woolies from 31 October to 25 December 2013, we’ll make a donation on your behalf to this worthy cause – in addition to the donation we make to your selected beneficiary every time you shop. T&Cs apply.

This season our aim is to raise and donate an extra R500 000 towards our Smile For Life campaign. In an effort to give back even more, Woolworths and the Soweto Gospel Choir have recorded a special remake of the James Brown classic “I Feel Good”.

SIMPLY DOWNLOAD THE SONG BY SMSing ‘FEEL GOOD’ TO 38537. (Song costs R10)

GIVE A THAT WILL LAST A LIFETIME AND

smile

feel good!

SHAKE UP SUMMERBRIGHT IDEAS TO MAKE THE MOST OF SUMMER

Trend alert – bend the rules in a riot of clashing colours and prints

Trend alert – rock summer cool in denim shorts, skirts and jeans

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Kids’ feet are softer and more flexible than adults’ and wider across the toes, have a less pronounced arch and need space, special support and flexibility – which is why we developed Walkmates. (We have updated the design…have you noticed? Please send us your feedback!)

Protect and pamper little feet with Walkmates Gelly Flex insoles, with specially developed gel technology designed to provide extra cushioning, better shock absorption and increased flexibility.

Approved by the South African Podiatry Association

While iPads and DVDs help, at some point your child might get fed up. Help reduce boredom and make the trip feel shorter with these ‘in-flight’ entertainment ideas:

Whatever the weather, your toddler’s / pre-schooler’s skin needs extra protection from the sun’s harsh rays – to reduce their risk of skin cancer later in life. Block the sun, not the fun with these sun savvy pointers:

LITTLE STEPS WITH A WALKMATE ARE WE THERE YET?

TOP TOE TIPS

BEAT THE HEAT

SING ALONGS – Play a few nursery rhyme CDs or listen to audio books

CHOOSE – Choose the right sunscreen with at least an SPF 30

DOODLEBUG – Call out the names of animals and get your little one to draw them out on a scribbler

SPEAD IT – Spread it on and don’t skimp

RAINBOW GAME – Call out a colour and find something that colour it out

COVER – Cover key areas as well as often-missed areas like ears, neck, feet, hands and lips

CRAZY CREATIVE – Get crazy and creative with pipe cleaners and aluminium foil

REAPPLY – Reapply every two hours or less if they’re sweating or playing in water

GO FISH – Let kids hand in a special ‘ticket’ every half hour and fish out a surprise from a paper

TIME IS RIGHT – Avoid the sun between 10 am and 4 pm — if you can’t, stay in the shade and cover up

• Choose shoes with breathable material and padded lining for good arch and heel support • Velcro straps are great for easy on, easy off

• Non-slip or grip soles are ideal for first steps

• Make sure shoes are wide enough – with one finger space in the front and wiggle room at the back

• Take a pair of socks for trying on – fit and shoe sizes vary widely across different styles

Always watch children when they are swimming. Remember, you’re bigger. Be the adult.

SMART SNACKERS

Beat the heat and boost their big five with our taste tested, specially diluted nectar blends.

Use fruit juice instead of water when making jelly. Then cut cool shapes for a jelly fruit salad.

Enjoy delicious dairy with our fun flavoured milks made from the

finest Ayrshire milk with no rBST hormones.

Delicious dip ideas Low fat cream cheese, cottage cheese, hummus, tzatziki, pesto, tahini or guacamole.

JELLIES Zooty summer flavours with no azo dyes

POPCORN CAKES Mini popcorn bites with a flavour punch

SUNRISE SURPRISE Fruit without the fuss

FRUITY FIESTA

Make mix ‘n match fruit ices with ready-to-go or homemade fruit purées.

CARROT FINGERS Dig n dunk

WOBBLY JELLY Picnic pudding surprise

FROZEN PIZZAS Picnic treats in a flash

THE BIG O

You’ve probably read about it in newspapers and seen it on the news: the problem of childhood obesity in South Africa is reaching epidemic proportions. Current estimates show one in five children in SA are overweight or obese, with 20% of kids under the age of six overweight.

Childhood obesity is not unique to SA and modern lifestyles, a poor diet and lack of exercise are compounding the problem. Studies show that overweight children are more likely to become obese as adults, yet safety issues often prevent kids from playing outside and many children are now less able to walk or cycle to school.

The new generation of digi-kids are becoming more obese as they eat energy-rich foods with nowhere to burn them off. And as children become overweight, they struggle to exercise and can become more susceptible to illness, sleep disturbances and poor self-esteem.

All our toys are safety tested to international safety standards.

Our soft animal toys have firmly attached flat eyes that can’t be pulled off.

Helping kids develop healthy eating habits through good nutrition and correct portion sizes

Balancing calories and help kids stay active by walking, chasing, skipping, swimming, dancing and playing football

Cutting down on sugar and saturated fats

Saying NO to fizzy drinks

Limiting screen time (includes TV and mobile devices)

HELP BREAK THE CYCLE

LITTLE PEEPS AT PLAY

Help develop co-ordination, balance and strength with a stylish tri scooter – ELC Ride & Glide

Fuel imagination and hand-eye co-ordination to tap a shape –ELC Tap A Shape

Super splashing soaker for thrilling garden water chases – ELC Medium Water Soaker

Develop co-ordination, balance and strength with a classic hopper –ELC Sit & Bounce

SUMMER DREAMS SUMMER DREAMS

Sweet summer dreams are made in playful prints and colourful characters. Stay snoozy cool in character prints and playful patterns.

Woolies Babes toiletries are dermatologically tested and not tested on animals. For a greener option, our Earth Friendly baby range is carefully formulated to be kind to baby’s skin and our planet.

Choose pure cotton bedding and sleepwear to beat the heat at night.

SAFE AND SOUND

GENTLE ON SKIN

• All kidswear is run through a metal detector before going out to stores

• You won’t find drawstring hoods on any of our clothing under 3-years

• Our quality t-shirts are regularly tested for fit, durability and colourfastness

• All metal poppers are nickel-free and non-ferrous to prevent skin irritations and rust

• Embroideries and appliques are lined to prevent skin irritation

Keep summer skin smooth and soft with these sun smart skin protection tips:

• Avoid hot baths that dry skin out. Choose warm water to wash hands, hair and bodies.

• Apply baby cream to damp skin to seal in moisture, and immediately to any dry skin patches.

• Choose natural ingredients without artificial fragrances and additives – think plant-derived cleansers, organic beeswax or coconut oil, vitamin E and aloe vera to soothe young skin.

Have a look at some of our baby range.