Treatment Intentions

8/7/2019 Treatment Intentions

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INTENTIONS

In my documentary

I am going to be

exploring the

history of rap.

I am going to be

investigating wherefreestyle started

and where it came

from.

I am going to prove

that females can rap

just as well as male

rappers. I·m also going

to prove that rap is for all ethnicities.

What do youngpeople get out of

rapping and how

does it make them

feel.



My topic is about thehistory of rap and

why people choose to

rap.

My angle is that rap can

be a positive thing thatcan be used like a

therapy to explain how

you feel and express

your emotions.

The unique sellingpoint of my idea is that

it is looking at the

benefits of being a rap

artist rather than the

negative side of rap

and I·m going to showhow rap started.

The main argument of

my documentary will

show that rap can be

beneficial to youngpeople by helping them

to express emotion and

anger rather than

keeping it to themselves

and flipping out.



STRUCTURE & RUNNING ORDER

Segment 1 ² IntroThe intro will be myself

as the presenter asking

the question, ´What is

rap and where did it all

beginµ?. I will bestanding outside in the

street in an alley way.

Segment 2

A brief history of rap

showing some archive

footage with a partial

voice over and have

some rap music in the

background.

Segment 3I will interview two

experts whose job

roles are a DJ and

a rapper. How he

started off in themusic business

and how rap

makes him feel ?

This interview will

take place in his

st

udio.

Segment 4I will interview

several young

people in the

street and ask

themWhat they think

of rap and how it

makes them

feel?

Segment 5

I will be speak to a psychologist because he can

tell me why troubled young people listen to rap

to keep them calm.




Segment 6

2 brief pieces of

film showing Low

Key and Lady

Sovereignperforming. Both

of the 2 brief

pieces will be

archive footage.

Segment 8

I will be talking

about what the

documentary has

taught me about the

questions I have

asked such as

¶What do you think

of Rap·?

This conclusion will

take place in the

streets or an alley

way.

Segment 7

I will go to a local

youth centre in

Ilford where

young people rap

and ask their opinions about

how rap makes

them feel. I may

also speak to a

localMC ¶GP· A

localMC and DJ

who lives in

South Woodford .

Conclusion

For my conclusion I

would like to show

young people rapping

in the streets of East

London and they willbe friends of mine.



What elements will your documentary have?

In my documentary I would like to have Vox pops, old film clips, cutaways,Rap music in the background and an experts opinion on Rap. I would alsolike to show young peoples opinions on this question. I will film thisoutside in the street. I will be the presenter but I may use another youngperson if I think it will come across better. I will probably do the voiceovers or I might use an actor. I will also be using a studio setting for aninterview with a DJ.




PROFILE OF TARGET AUDIENCE

The target audience of my documentary is 16 to 24 as set out in the brief. Iam going to show this in my documentary by using a lot of young people

being interviewed and discussing the topic of rap. I am going to use a lot of

street and freestyle music because a lot of young people like to freestyle or

are interested in it.

The gender for my documentary is going to be both males and females, asset out in the brief. I am going to get females involved in my documentary by

showing film clips of female rappers from the 80s and the present day as well

as male rappers. I am also going to show an equal mix of males and females

being questioned on what they think about rap and how it makes them feel.

The location for my documentary will be the UK which is required by the

brief and will be shot in East London and in the streets. I have decided to

film a lot of the scenes on the streets because its going to create the right

atmosphere for the subject I am doing. I am also hoping to film in a studio

with an MC and at a local youth centre.




The interests of my target audience will beM

usic, dancing,socializing, youth clubs, sport and also Facebook because loads of

young people use it.

The educational background of my audience will cover secondary

education, college and university as music appeals to most young people

and it is part of their way of life.

The disposable income that my target audience will fall into will be quitewide from pocket money to part time work to 24 year olds in full time

employment.

The ethnicity of my audience will be all races because music is a

universal language and the United Kingdom is a multi cultural society.

The other media that young people in the 16 to 24 age range would be

interested in is MTV , Kiss 100 Radio. PlayStation 3, DJ heroes and

guitar heroes.




My research examined the content of talent shows on television today

and why young people might aspire to become a music star for example

on shows like The X Factor or Britain·s Got Talent.

Young people are very opinionated about their music they would also

spend a lot of time discussing it too. I wanted to hear the views/

The documentary will be for a mainstream audience as set out in the

brief and my documentary will be suitable for mainstream young

audiences who are interested in popular music and rap.



5) EXPLANATION OF RESEARCH & KEY

FINDINGS

I am setting out to find out how rap makes people feel and if it can be

a positive thing to get rid of anger or frustration . My research was

examine the content and audience even though there was a brief for a

certain age group .

It was very useful to get feedback from my focus groups to see what

people views on Rap were and if they thought the content would be

interesting for the audience I was aiming at.

My own research on the Textual Analysis was primary and qualitative

research and it helped me with the content for my own documentary.

By studying the two documentaries I chose I was able to get some

good ideas for example camera angles, comedy angles and the pace

of the documentary.



5) EXPLANATION OF RESEARCH & KEY

FINDINGS

The method I used was to get as many young people ideas and input into

my project and to make sure that there was an enough interest for me to

make an informative documentary.

My research also involved a questionnaire which was secondary research

this data can also help me to include the right experts or people to use inmy film.



I decided after the research that I would change the content of the

documentary by asking a question ¶ How Does Rap Make People Feel·?

At first I was going to concentrate on the history of rap but as I spoke

to more people it became clear that young people can identify more

with how it makes them feel. After my research I decided that I would try to use more experts and

young people to make it fast paced and current.

The development of my research was that I decided to include some

different things in the documentary such as young peoples feelings

about rap and include more experts.



What equipment will I need for the production?

The equipment I will need are the following

A tripod ² I need a tripod to keep my camera stillso it doesn·t move around

Tapes ² I need tapes to record because I will notknow how many times I have to shoot in case I dosomething wrong.

DV Camera ² I need a DV Camera to do mydocumentary so that I can film

Rode Mic - I need a Rode Mic in noisy places tomake sure that the sound it clear

I need a Apple Laptop to do my editing I also needthe software iMovie.

A manopod I will be using this



What equipment will I need for post production?

iMac Laptops to edit all my footage

A Rode Mic for voice over and Vox Pops

DV Camera to record all my footage A tripod to keep the camera still

I would also need props



CrewM

embers A Rode Mic holder - Sameer

A camera man ² Manoj

Sound ² Gus

Lighting assistant ² Manoj

Editor ² Me

Music editor ² Me

Graphics ² Ron

Mixer ² Gus

Sound controller ² Manoj

Equipment holder ² Pav

Make up artiest - Zee

Voice over artist - Sir

Presenter - T



Who will appear in my feature (actors/interviewees)?

Ron, Robert, Maz, Natasha ( Interviewees and Vox pops)

Experts who will be in my documentary

Gus, Manoj

Actors

Harpreet. Preet, Ricky,

Voiceovers

Me and Sir

Presenter

T



Most of the people who will be in my documentary arefriends, family and fellow students. Most of my friends livelocally and it is easy to get hold of them. The experts I willbe using are my mates so they should also be easy to gethold of.

My feature will be shot in the streets and indoors. Thereason why I said the streets is because you get loads of youngers hanging around in the streets and also I can get

my Vox-pops done. I am also going to shoot in a studiowhere I would speak to an expert who is a MC or DJ. I amalso going to interview people inside a room. All of myfilming for my documentary will be carried out locally



Yes I have got access to all these locations because I am going to be

filming in the street locally but not in central London. The reason I have

decided to film locally is because it is better for me and also I don·t

really need to go up central London to get what I need if I can get itlocally. Also the experts are locally because one of the studio is in Ilford

the other one is in Leyton. I will also be allowed to film there. I also

might film in school a bit because in case if I need some student

options.



The costumes I will need in my rap documentary are

Tracksuits, hoodies, caps and Nike trainers because I want to

show the type of fashion that young people like to wear and

why they like to wear it. For example Bashy is a rapper and

he is advertising Addias hoodies, this would encourage

young people to buy them because a rapper is wearing it.

The presenter will be wearing tracksuit hoodie with jeans and

Nike trainers which will be the type of fashion rappers wear .



What is OFCOM? ² Including programmes on the BBC and all digital channels, as wellas Channel 4, Five and ITV. Ofcom operates the Ofcom Broadcasting Code whichcontains rules and principles covering standards in programmes, sponsorship andfairness and privacy. OFCOM can issue punishments and if you break any rules theywill fine you .Also they have the power to take the license away from a TV channel and

in the case of serious or persistent breaches, they can impose sanctions.

The BBC Editorial Guidelines -The BBC editorial guidelines are set of rules that a TVchannel has to follow for example when you are making a documentary you have tomake sure you don·t give no private information about the person you are interviewingor he can sue you if you do. You also have to make sure you don·t show any film or program with any sexual scene or swearing until after 8pm.

Media Law governing factual programming- the main media laws are copyright,defamation, contempt of court and privacy and confidence. Any TV documentary's or any company who break these rules will be fined.



The Only Way Is EssexThe target audience who watch The Only Way s Essex are 16 to 24 year olds this is the same

target as me. The reason why I think that is because not that many old people want to see

ladies talking about their life·s and boyfriends. The reason my rap documentary compete

with the same audience is that loads of young people like listen to rap and load of young

people also like watching reality shows like the only way is Essex. My Rap documentary will

be different it will be niche to The only way is Essex because my documentary is about Rap

the reason why it will be different is because most of my target audience like to listen to rap

when they are annoyed ,angry.

3 TV SHOWS

The Gadget Show

The target audience for The Gadget Show is 16 to 24 year olds the reason why I think that

the gadget show competes with my rap documentary is because so many young people like

and want the latest gadgets. Another way the gadget compete with my rap documentary is

that they talk about the latest music technology. My Rap documentary will be completely

different to the gadget show because in my documentary I will be interviewing real rapper

producers and DJ·s. I will also be asking some people question on what they think of Rap

and what rap has done for the UK.

The Base Chart

The target audience for The Base Chart is aimed at 16 to 24 year olds the reason why I think

this is that loads of young people like listening to rap to cool down. The Base Chart competes

with my Rap documentary by Show the top 10 latest songs. Another way it compete with my

Rap documentary is by get interviews with rappers. My rap documentary will be different to

The Base Chart because I will be asking the audience what they think of all the latest Rap,

Grime and freestyle music .



To make my Rap documentary I will have £5000 to spend on all the

equipment for example getting an iMac with the right software to

edit all my footage for my documentary. The main thing I will be

spending money on the crew members for example voice over

artist. I will also need to buy all the crew food and pay for there

travel and hiring out

My Rap documentary would provide good value for money

because although I am spending £4470 not the full £5000. It will

have a big benefit for BBC 3 because loads of youngster watch

BBC 3 and also loads of young people enjoy listening to Rap

music. The target audience will like my Rap documentary because

loads of young people like listening to rap music.

THE BUDGET



My Rap documentary will give information to my audience about Rap·s history.

Mydocumentary will also entertain the audience by playing all the latest Rap music. It will

educate the audience by teaching them how to beat box.

I will be showing my Rap documentary on Tuesday at 8pm, on BBC 3

The other programs on that are on the same time as My Rap Documentary is Holby City,Natural World, The Secret Mediterranean, The Year Britain Froze, Jurassic Park. I feel that

none of these shows compete with my target audience because for example Holby Cityisn·t for 16 to 24 year olds it aimed at an older target audiences.

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Treatment Intentions