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Project 3
Erin, Justin, & Myron
Trello wants to increase user engagement by creating a better chat feature for individuals collaborating with Trello.
Discovery & Research
Evernote Slack Google Chat Asana
Group!Chat YES YES YES YES
Invitation NO NO YES NO
New Msg Notification!
YES YES YES NO
Upload Files YES YES NO YES
Direct Message YES YES YES NO
Auto-Reply NO NO NO NO
Preview of Link&File NO YES NO NO
Emoji YES YES YES NO
Competitive Analysis
Comparative Analysis & Inspiration
Slack Gmail Chat• "Rich" chat experience • Does group chat well • Multiple channels • Integration with other apps
• Simple interface!• Fewer features !• Small chatbox in
corner of page
User ResearchSurveys & Interviews
• Gathered info about people's behaviors and preferences involving collaborative apps and chatting
• Found our interview subjects
• Demographic!• Behaviors!• Necessities!• Pleasures!• Pain Points
Creating Personas
• Avoid presuming persona by stereotypes!
• Don't make up anything about personas (even hobbies!)!
• Do follow-up interviews
Sorted by:
Findings:
Joy27, Project Manager, fairly tech savvy, likes playing board games with her friends on weekends and playing guitar
Behaviors
Pains Needs
• Primarily chats about urgent things!
• Keep tasks organized and under control!
• Having to upload pictures one by one!
• Repetitive notifications cause confusion
• Likes apps that help her organize complex things in simple ways!
• Sharing pictures
• History of the conversation!• Silencing Notification!• App visually appealing and
engaging
Pleasures
Alex38, stay-at-home dad, tech-savvy, early adopter, short attention span, loves traveling when he can & writing when he can overcome the crippling self-doubt
Behaviors
Pains
Pleasures
Needs
• Manages personal projects, family grocery & to-do lists, planning trips with friends!
• Buys newest Apple products the first week
• E-mail notifications when he's still online chatting!
• Hard to find shared files in group chat
• Looking back at images that were shared in a conversation!
• Analog look
• Functional and enjoyable Group chat!
• Quick & easy signup process
Andy31, teacher/small business owner, tech savvy, a visual person, enjoys cooking and drawing in his leisure time
Behaviors
Pains
Pleasures
Needs
• Constantly chatting (LOL)!• Uses chat as primary
method to contact friends & business associates
• Hates when he needs to find comments/conversations that are buried!
• Email is cumbersome
• Loves push notifications!• Enjoys multifaceted
conversation with emojis, pics, etc.
• Instantaneous, synchronized communication!
• Complete chat experience (emojis, sharing any files easily, integration with other apps)
!
After Creating Personas...
Made connections and grouped research by
common themes
Feature IdeationAffinity Mapping
MoSCoW
User FlowsSketching & Ideation
Trello board
Trello board
Trello board
ListBoard
Card
Design Studio
Sketching & Ideation
Sketching & IdeationDesign Studio
Final Rough SketchSketching & Ideation
First WireframeChatbox Upload History Archive
1
1. Topic of conversation!2. Goes to history of current topic!3. Reset current topic to "General"
2 3
4. Shared files in the conversation!5. Settings button for notifications, etc.!6. Chat History
45
67
7. Dropdown list of topics for chat history
Testing
• Topic structure and the relationship between cards and chats weren't clear to people!
• Reset topic wasn't clear
2nd Wireframe1
1. See member list in this conversation !2. Indicator of current topic/task/card!3. Replace gear icon with hamburger icon, same function
23
More Testing
• Better, but still not intuitive enough!
• Confusing for different chats to happen in same window
• Still too prescriptive and constraining for how users should interact with it
3rd Wireframe
Card chat1. Changed from card name to "Chat about this card"!2. Replace member button/dropdown with real-time member list to see who’s
active
12
3rd Wireframe
List chat
1
1. CTA to start a conversation about the list!2. Hidden chatbox slides out and clings to list
2
3rd Wireframe
Board chat1. User clicks "Chat about this board", hidden chatbox slides out from the left!2. Click arrow button to hide the chatbox!3. See other members in this conversation
3
21
Next Steps
• Testing!• Direct messaging!• Building out the chat history!• Multiple chats simultaneously?!• Implement sharing files & shared files folder!• Online status
What We've Learned
• "An ounce of prevention is worth a pound of cure."!
• Every step is iterative - be careful of going too far down one path too soon!
• Design needs to be extremely explicit!• Group work is hard - collaborative design is even
harder
Thank you!Feel free to contact us with any questions or feedback.
Erin - [email protected] Myron - [email protected] Justin - [email protected]
Chat about this list
Chat about this list
Chat about this list
Members JMML EO
Chat about this list
Myron: Here’s what we’re currently working on.
Justin: More stuff we’re currently working on.
Erin: Blah blah blah.
3:06 PM
3:08 PM
Chat about this board
Chat about this board
Chat about this list
Chat about this list
Chat about this list
Chat about this list
Chat about this list
Chat about this list
Chat about this list
Chat about this list
Chat about this board
Chat about this list
Chat about this list
Chat about this list
Chat about this board
Axure LearnThis is how you take a deeper dive into Axure (and google is always awesome to use when you're stuck or have questions)...http://www.axure.com/learn
Myron: Here’s a great link I found 3:06 PM
Justin: Thanks, Myron! 3:08 PM
Chat about this board
Chat about this boardMembers JMML EO
ChatChat
Apr 11 at 3:21 pmChat History…
Erin O’Hara started a chat about this card.
Erin O’Hara attached Trello interview questions to this card.
Leave a comment in the activity feed here.
3:08 PM
Justin: When should we aim to have all of our interviews done?
Myron: Let’s start affinity mapping interview results tomorrow afternoon.
Erin: Sounds good!
3:06 PM
3:08 PM
Chat about this card
Members JMML EO
ChatChat
Apr 11 at 3:21 pmChat History…
Erin O’Hara started a chat about this card.
Erin O’Hara attached Trello interview questions to this card.
Leave a comment in the activity feed here.
Chat about this card
Sounds good!
Members JMML EO
3:08 PM
Justin: When should we aim to have all of our interviews done?
Myron: Let’s start affinity mapping interview results tomorrow afternoon.
3:06 PM
ChatChat
Apr 11 at 3:21 pmChat History…
Erin O’Hara started a chat about this card.
Erin O’Hara attached Trello interview questions to this card.
Leave a comment in the activity feed here.
Chat about this card
Members JMML EO
3:08 PM
Justin: When should we aim to have all of our interviews done?
Myron: Let’s start affinity mapping interview results tomorrow afternoon.
3:06 PM
Trello BoardCard detail page
pops outEye-locating
Chatbox on Card detail page
Select a Card
Typing in text Press Enter on keyboard to send Conversation
User Flow
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