-
8/4/2019 Trend Hunter Innovation
1/12
>> Trendhunting, Session 1:
Is There an Ecological Alternative to theAluminium Can?
June 15th, 2011
-
8/4/2019 Trend Hunter Innovation
2/12
p.2
1. The Traditional Aluminium Cana. Facts and Figuresb.
Problems
2.Innovation in the Can Market: The Eco Can
3. Market Penetration: Availability and User Adoption4.
Implications
Agenda
-
8/4/2019 Trend Hunter Innovation
3/12
p.3
1. The Traditional Aluminium Can Facts & Figures
Until 2003: app. 6 billion soft drink containers were soldin
Germany
2003: Introduction of deposit on soft drink containers-> As a
consequence: rapid decrease of sales
2004: 250 million containers were sold 2009: German discounters
list soft drink containers again
-> sales increases rapidly to 640 million
Source: http://www.pet-verpackungen.de,
http://www.open-report.de/news/Die++R%C3%BCckkehr+der+Getr%C3%A4nkedose/62671
Revival of the aluminium can.
-
8/4/2019 Trend Hunter Innovation
4/12
p.4
1. The Traditional Aluminium Can - Problems
Current aluminium cans are non-resealable, which fosters
spilling andinhibits portability.
-
8/4/2019 Trend Hunter Innovation
5/12
p.5
1. The Traditional Aluminium Can - Problems
High level of pollution due to littering. Hundreds of years
until aluminiumdecomposes in nature.
-
8/4/2019 Trend Hunter Innovation
6/12
p.6
Is there an alternative that is more ecologically-friendly?
Problem: Consumers are not willing to buy different beverage
containers &the amount of aluminium cans increases. An
eco-friendly can is needed.
-
8/4/2019 Trend Hunter Innovation
7/12
p.7
2. The Environmental Can
The Eco Can a promosing solution from Taiwan.
-
8/4/2019 Trend Hunter Innovation
8/12
p.8
2. The Environmental Can
1
2
3
4
5
6
Green Plastic
Durable & Reusable
Biodegradable
Fully Portable
Insulated
Heat Resistant
-
8/4/2019 Trend Hunter Innovation
9/12
p.9
3. Market Penetration: Availability and User Adoption
Product
Six different color variations
Green Blue Red Pink Gray Black
Availability
and Price
Product already available in some shops, but pricing
inconsistent
$28 on Hoshi-Website $21 on Firebox-Website
User adoption is slow, but steady. Most consumers are satisfied,
e.g. goodproduct ratings on firebox.com, recommendation in private
blogs.
-
8/4/2019 Trend Hunter Innovation
10/12
p.10
4. Implications
Innovation is being accepted by innovators, but price needs to
decrease toreach critical mass.
-
8/4/2019 Trend Hunter Innovation
11/12
p.11
Thank you for your attention!
-
8/4/2019 Trend Hunter Innovation
12/12
p.12
Sources
http://www.geekalerts.com/eco-can/
http://www.container-recycling.org/facts/aluminum/
http://www.plastudio.com/collection.html
http://www.ifdesign.de/exhibition_index_d?
sprache=0&award_id=211&any_cat=1&award_name=iF%20design%20award%20china&offset=100&result_count=118
http://www.trendhunter.com/trends/renew-x-can#!/photos/101973/10
http://www.ksta.de/html/artikel/1280133225796.shtml
http://www.youtube.com/watch?v=jl9ryvFnA9k
http://www.pet-verpackungen.de/index.php?id=406&no_cache=1&tx_ttnews
[tt_news]=56&tx_ttnews[backPid]=460&cHash=205606bab0
http://www.open-report.de/news/Die++R%C3%BCckkehr+der+Getr%C3%A4nkedose/62671
