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Trends Changing Philanthropy in CanadaOFFORD GROUP | MAY, 2015
Charitable Sector in Canada
2001 2012 2014 Estimate
Religion $5.47
Religion $7.21
Religion $8.00
Welfare $3.23
Welfare $6.51
Welfare $6.90
Health $2.53
Health $5.12
Health $5.60
Education $2.10
Education $3.49
Education $3.90
Arts & Culture $0.70
Arts & Culture $0.93
Arts & Culture $1.00
Religion Welfare HealthEducation Arts & Culture
2001$14.03B
2012$23.26B
2014 Estimate*$25.40B
$ in Billions
*Imagine Canada estimates an annualized market growth of 5% for 2013 and 2014
The Division of the Charitable Sector
2001 2012 2014 Estimate
Religion
Welfare
Health
Education
Arts/Culture 5% 4% 4%
15%
18%
23%
38%
15%
22%
27%
31%
15%
22%
27%
31%
*Imagine Canada estimates an annualized market growth of 5% for 2013 and 2014
Trends changing philanthropyin Canada
Donor activism will create a new paradigm for fundraising
And bigger giving too
Communitieswill be deliberately built
Engagement will spark transformative ideas/initiatives
BIG campaigns demand BIG impact. Money is the means, not the ends
Charities will need to be creativeto find andkeep stellar fundraisers
BIG data will inform tactics – and results
Proposals will invite, not persuade
Technology and social media will change fundraising – but not in the way we expect
Donors from all generations will need to work together
Passion will drive change
Public trust and a distinctive brand will be imperative
PUBLIC TRUST
?Questions
Thank youNicholas Offord, President Offord Group
offordgroup.com