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Webinar presented at CentrePoint on trends in Canada\'s philanthropic market.
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New Trends in Philanthropy
The Changing Philanthropic Landscape
Prepared for: CentrePoint
Topics
• Intergenerational Wealth Transfer– Planned giving– Tapping in the “ME” generation
• Micro-philanthropy & Micro-Volunteerism– Role of Social Media & Mobile Giving
• Social Enterprise– Making money by doing good
• Discussion– Opportunities and Obstacles
Charitable Landscape
Ideas PeopleCapital
Other Assets
Stats• 161,000 registered charities + non-profits• Sector is going to double by 2050(ish)– Number of private foundations & DAF’s is
increasing– Number of public foundations is increasing
• Number of private foundations will begin decreasing after 2020
• Anticipate increased mergers of public foundations and charities starting 2020
• Anticipate new legislation around social enterprises starting 2015
Levels of Engagement
Cheque-bookPhilanthropy
Donating Time
Time + $$
Time + $$ + Network
Time + $$ + Network + Brand and/or Expertise
Linkage + Ability + Interest
Values
Opportunities
Impediments
Commitments
Engagement
Donor’s voice
Tapping In
Motivations
• What influences people’s engagement with charities– Volunteerism– Giving– Receiving– Modeling
Where’s the Money?
• Intergenerational Wealth Transfer– Canada – $8-10T by 2050– US - $40T by 2050
• Canada - $10B in donations; $4.4 private philanthropy; $1.6B online
• US - $310B in donations; $24B in bequests; $213B private philanthropy
• 88% of total giving comes from individuals and families
• 70% of all estates will be managed by women in the next decade
• The “ME” generation is not about “ME” but about feeling and seeing impact
Where’s the Money?
Technology
• As of Mar 2011 – over 50,000 NGO’s and NPO’s on Twitter
• February 2011 – JUMO launches Facebook for Charities
• 55-65 yrs old Fastest growing demographic on Facebook
Technology con’t.
• 40% of all donations under $100 are made online (CanadaHelps 2009)– Micro-Philanthropy – Mobile Giving
• 60-80% of Americans check out a charity online before making a donation (American Institute of Philanthropy and GiveWell.org)
Mobile Giving• 50% of all mobile phone users know about
mobile giving and 6% have given this way• 39% of all phone users said they would give if
provided with the right opportunity (charity + ask)
• 68% of those who gave did so because of TV or radio prompt
• Limited to $5 & $10 donations• Albertans are most likely to give• 18-44 yrs.; more likely to have a smart phones
Micro-Volunteerism
• 2000 – Volunteer work amounted to $14 Billion– 1.1 Billion hours volunteered = 539,000 FTE
• Trend of decreasing volunteer time– 1Million fewer people volunteered, the number of
hours per volunteer increased• 2009 – Concept of micro-volunteerism
becomes mainstream
Social Enterprise• Social entrepreneurs are changing civic and human
services, leadership, and institutions to encompass market-based approaches for appropriate scale, impact, and sustainability.
• For Profit– Businesses that are social mission driven
organizations which trade in goods or services for a social purpose.
– The profit from the business is used to support related social aims, or that the business itself accomplishes the social aim through its operation (Wikipedia).
Social Enterprise
• Non-Profit– the use of earned income ventures to support the
mission of a non-profit organization
Opportunities & Obstacles?• How do you engage the ME generation?• Is Mobile Giving for you?• How do you perceive for-profit social
enterprises affecting your revenue generation?
• What ways can non-profit organizations enter into joint ventures with for-profit social enterprises?
Keep in Mind• Not all charities can have social enterprise
revenue models– Salvation Army CAN have thrift stores– Juvenile Diabetes CANNOT have a thrift store (but
they can partner with for-profit companies… joint social venture)
• Micro-volunteerism is done via internet• Episodic volunteerism can be done either in
person or online• Charities exist because there is a donor AND
someone with an idea
Resources• 2011 Mobile Giving Study, Quorus Consulting
Group• Stanford Social Innovation Review – Various
Articles• Harvard Business Review – Various Articles• Beyond Success, Randy Ottenger• Values Based Estate Planning, Scott Fithian
Dexterity Client Interviews & Conversations with Leading Practitioners
