Trends of soft drinks market ?

A new generation of

natural “light” soft

drinks, combining:

Natural Ingredients

0% Sugar

Low Calories

Great Taste

The answer to

customer needs !

The first soft drink with :

100% Natural sweeteners & stevia

0% Sugar

0% Artificial sweeteners

Low calories

Introducing a unique taste to the market

Taste proximity to classic recipes

More juice – orange, lemon – enhanced in flavored products

Extra vitamin C (in flavored)

moreover

Responds to market trend for a healthier diet and natural

“innocent” products rather than zero-calorie ones with

artificial ingredients

Removes the “guilt” factor from soft drinks

Loux plus ’n light _What is it?

• Innovation

• Natural

• Superior Taste

• Extra natural

juice

• Extra Vitamin C

• High quality, Greek

fruits

• Tradition

• Nature

• Mediterranean

pleasure

• Less calories

• Less guilt

• No longer

forbidding

• More consumption

Loux plus ’n light_Name & Label

100% Natural sweeteners & stevia

0% Sugar

0% Artificial sweeteners

High percentage of natural fruit juice (Orange 20%, Lemon 7%)

Amazing natural taste

Produced from the most delicious oranges and lemons of the Peloponnese region.

Extra Vitamin C

Low Glycemic Index (Orange GI 27, Lemon GI 14)

Only 17kcal / 100ml

PET 330ml & glass 250ml, optional 1,5lt

Loux plus ’n light Orange / Lemon _Profile

100% Natural cola

100% Natural sweeteners & stevia

Natural acidified using lemon juice

Natural caffeine from coffee beans

Natural colour

0% Sugar

0% Artificial sweeteners

Νo orthophosphoric acid

No preservatives

Low Glycemic Index (GI 22)

Only 15kcal / 100ml

PET 330ml & glass 250ml, optional 1,5lt

Loux Cola plus ’n light _Profile

Loux plus ’n light Tea _Profile

3 flavors, black tea with lemon, black tea with peach & green tea with red fruits

100% Natural sweeteners & stevia

0% Sugar

0% Artificial sweeteners

High percentage of natural tea extract & fruit juice

Amazing natural taste

Fewer calories

Only 11kcal / 100ml (Lemon), 10 kcal 100 ml (Peach) & 11 kcal/100ml (Red Fruits)

PET 330ml

Mass

Differentiation

Ingredients - flavours vs international brands

Stability

SUGAR ARTIFICIAL SWEETENERS

STEVIA NATURAL SWEETENERS

NATURAL ACIDIFIED

Loux plus ’n light (Orange, Lemon) ✔ ✔ ✔

Fanta Orange ✔

Fanta Zero ✔

Orangina - Schweppes Orange ✔

San Pellegrino Lemonade Orange ✔

Frucade Orange Fruit Juice Drink ✔

Frucade Orange Juice Lemonade Light ✔

Fritz Fritz Limo Orange ✔

Gröbi Orange Sugar Free, With 5 Vitamins ✔

Gröbi Orange + 5 Vitamins ✔

Mass

Differentiation

Ingredients - cola vs international brands

Stability

Value 4

Money &

mass

Stability

Differentiation

SUGAR ARTIFICIAL SWEETENERS

STEVIA NATURAL SWEETENERS

ORTHOPHOSPHORIC ACID

NATURAL ACIDIFIED

Loux cola plus ’n light ✔ ✔ ✔

Coke ✔ ✔

Coke Zero ✔ ✔

Coke Light ✔ ✔

COKE Life ✔ ✔ ✔

Pepsi ✔ ✔

Pepsi Light ✔

Pepsi Max ✔ ✔

Fritz - Kola ✔

Fritz-kola Sugar Free ✔ ✔

Fritz-kola Stevia ✔ ✔ ✔

Afri Cola ✔

Afri Cola - Afri White (Light) ✔

Mass

Differentiation

Ingredients - flavors vs international brands

Stability

SUGAR ARTIFICIAL SWEETENERS STEVIA NATURAL SWEETENERS NATURAL ACIDIFIED

Loux plus ’n light Tea ✔ ✔ ✔ Lipton Ice Tea Lemon ✔ Lipton Ice Tea Peach ✔ Lipton Ice Tea Mango ✔ Lipton Ice Tea Red ✔ Lipton Ice Tea Zero Sugar Lemon ✔ Lipton Green Ice Tea Lime ✔ Lipton Green Ice Tea Mint Citrus ✔ ✔ Lipton Green Ice Tea Jasmine Lychee ✔ ✔ Nestea Lemon ✔ ✔ Nestea Peach ✔ ✔ Nestea Green Tea Cirtus ✔ ✔ ✔ Nestea Free Lemon ✔ Nestea Free Peach ✔ Nestea Free Passion Fruit ✔ Arizona Peach Tea ✔ Arizona Green Tea with Citrus Low Sugar ✔ ✔ Arizona Green Tea Zero ✔ ✔ Arizona Green Tea with Honey ✔ ✔

Source: Official websites: liptonicetea.com/de-DE/, nestea.gr, drinkarizona.com

Supportive marketing

activities in new markets

1. Creation of a localized Website

2. Launch of Digital Campaign

Geographical Targeting

GDN Campaign

Facebook Advertising

Youtube Campaign

3. POS Advertising - adaptation to the local market

Displays

Product Tasting

In store competitions

4. Competitions

Indicative prize: 10 Trips to Peloponnese,

Greece

Why cooperate with us - marketing & sales

Unique innovative product proposition in the beverages sector

Differentiation from competition

Product range ideal for all the types of retail shops

Well developed marketing & sales wise brand, adopting ingenious marketing and sales strategies,

easy to adjust to a new market

Market leader in quality and taste (based on nationwide ALCO research)

Availability of Marketing tools & assets (refrigerators)

Experience against strong multinational competitors

Superior product-oriented corporate culture

Mechanisms of influencing customers of different cultures and requirements due to Loux

experience in many and different cultures / countries

Sells easily due to great taste

Founded in 1950

Located in Patras, Greece

Manufacturing and distribution of soft drinks and natural juices

3 production plants & 1 logistic centre

Exports to 22 countries (Germany, Canada, USA, Italy, Australia, Cyprus, United Kingdom, Panama, Switzerland, Belgium,

Sweden, Netherlands, Austria, Romania, Bulgaria, Hungary, Czech Republic, Dubai, Qatar, Korea, Russia and South Africa).

40.000 POS nationwide

130 direct & indirect employees

R&D department with highly skilled personnel

Turnover of 32 million Euros

ISO 9001 and FSSC 22000 certified

The company

Awards (Indicatively)

2008: "Diamonds" award byStat Bank, as one of the most dynamic companies in Greece, an award it received 6 times overall by 2016

2009: 1st entrepreneurship "Kouros" award by the Associated Business Club

2010: Listed among the “Strongest Companies in Greece” by ICAP Group, in

2014: Chosen as the official soft drink of the Hellenic Presidency of the EU

2014: "Innovation and creative entrepreneurship" award by the Chamber of Athens (E.E.A.)

2015: "Famous Greek Product for Food and Beverages" and (for the 2ndtime) "Business Excellence" award, at the Made in Greece awards by the Greek Marketing Academy

2016: Awarded "Public National Champion" of Greece, at the European Business Awards, competing for the title of the overall European Public Champion.

2017: Best soft beverage finalist at the “Gulfood Innovation Awards” (Loux Cola plus n’ light)

2017: Top brand at the Superbrands Greece 2016 Awards, in the non alcoholic beverages category

Promo Materials

Loux plus ’n light Flavours

Loux Cola plus ’n light

Wrap promo packages 5+1 free (retail)

Wrap promo packages 5+1 free (retail)

TV Commercials _ Loux YouTube Channel

enjoy Loux !