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TRICIA EASTMAN 425.444.6901 [email protected]

Tricia eastmanpresentation

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This is a creative slideshow of Tricia Eastman's talents and accomplishments in the world of PR, Marketing, Events, New Media, and Business Development.

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Page 1: Tricia eastmanpresentation

TRICIA EASTMAN���425.444.6901���[email protected]

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NEW MEDIA������USING TECHNOLOGY- INSPIRED INNOVATION TO CREATE CONSUMER EXPERIENCE FRAME WORKS AND ENCOURAGING INDIVIDUAL INTERACTION������ §  DIGITAL MARKETING

§  SOCIAL MEDIA §  AFFILIATE PROGRAMS §  INTERACTIVE SHOPPING §  CRM

SHOPFLICK.COM VIDEO SHOPPING WEBSITE FOR INDEPENDENT DESIGNERS

FRENCH CONNECTION: VIDEO SHOPPING EXPERIENCE

AMERICAN APPAREL: CROWD SOURCED SOCIAL CONTENT

UTIQUE: HIGH CONCEPT INTERACTIVE VENDING MACHINE

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•  PRODUCER/CREATIVE DIRECTOR •  EDITORIAL •  WEBISODES •  SPOKESPERSON •  COPYWRITING •  ART DIRECTION •  DIRECT RESPONSE

DLIST MAGAZINE

INTERVIEW WITH STYLIT.TV FOR DECLEOR

ORIGINAL WEB SERIES WRITTEN, PRODUCED, HOSTED BY TRICIA MANN

CLIENTS BRAND DRIVEN CONTENT HIGHLY ENGAGING MULTIPLE PLATFORM CONTENT THAT IS OPTIMIZED FOR PRODUCT PLACEMENT. CONSULTING AND BRILLIANTLY CREATIVE CUSTOMIZATION THAT TRANSLATES INTO CONVERSIONS.

BLOGGING

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MARKET INTELLIGENCE������������

§  TREND FORECASTING §  INTERNATIONAL DISTRIBUTION §  DEMOGRAPHIC RESEARCH §  WEBSITE ANALYTICS §  MARKET TESTING

INTERNATIONAL COMPETITOR OR POTENTIAL PARTNER?

VALUABLE INSIGHTS ARE MADE FROM THE COLLECTION AND ANALYSIS OF MARKET-SPECIFIC INFORMATION TO ALLOW FOR BETTER POSITIONING AND JUDICIOUS USE OF RESOURCES

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BUSINESS DEVELOPMENT������STRATEGIC PARTNERSHIPS THAT ALLOW BRANDS TO STRENGTHEN THEIR DISTRUBTION AND BUILD SYNERGIES. CREATING MUTUALLY BENEFICIAL INDUSTRY ADVANTAGE.

§  SALES MANAGEMENT §  SPONSORSHIP §  CO-OP ADVERTISING §  STRATEGIC PARTNERSHIPS §  RETAIL §  ONLINE §  LINK EXCHANGE

CLIENTS RELATIONSHIPS

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PUBLIC RELATIONS������MARKET-SPECIFIC STRATEGY TO ���MAXIMIZE CAMPAIGN IMPACT, ���AS WELL AS NATIONAL TARGETING���TO WORK INDEPENDENTLY OR ���COLLABORATIVELY WITH PUBLIC RELATIONS FIRMS

MEDIA MENTIONS

CLIENTS

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BRAND MANAGEMENT������360 DEGREE APPROACH TO MANAGE ALL MARKETING RESOURCES THROUGH CLEARLY-DEFINED OBJECTIVES AND BENCHMARKS������

BOOT CAMP •  COLLATERAL •  POP •  RETAIL DESIGN •  MARKETING PLAN •  BUDGET MANAGEMENT

CLIENTS

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SOCIAL MEDIA������BE PART OF THE CONVERSATION BY ENGAGING AND LISTENING TO YOUR AUDIENCE. BUILD A COMMUNITY AROUND YOUR BRAND.���������

CLIENTS

•  STRATEGY •  SOCIAL MEDIA

OPTIMIZATION •  INFLUENCER

TARGETING •  BRAND

MONITORING •  COMPETITIVE

ANALYSIS

Use virtual styling tools such as Polyvore and ShopStyle to connect with bloggers and fashion influencers

Connected to over 150 fashion & lifestyle bloggers.

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EVENTS���

���POWERFUL TOOL IN YOUR ARSENAL TO DRIVE SALES, BRAND AWARENESS, AND CUSTOMER ENGAGEMENT

EVENT SAMPLING

Sundance Film Festival 2012 Fashion Show

Maxim Super Bowl: Miami

GBK Gift Suites honoring Oscar Nominees: Los Angeles

Launch of Crystal Hariss from“The Girls Next Door” cosmetic line at Playboy Mansion

Fashion Los Angeles Ground Breaking: Los Angeles

Girl Power Hour “Champagne Wishes” 3 Year: Seattle

Vogues Fashions Night Out at the Grove: Los Angeles September 2010 with 2.OH! Bloggers Cafe

The KI: San Francisco

§  PRODUCT LAUNCH §  IN STORE EVENT §  CELEBRITY GIFTING §  FASHION SHOW §  TRADESHOW §  MEDIA DESKSIDE §  POP UP STORE

CELEBRITIES SAMPLING §  Giles Marini, Brothers and Sisters §  Kim Kardashian §  Sofia Verga, Modern Family §  Countess LuAnne D Lesseps, The Real

Housewives of New York §  Lea Michelle, Glee §  Annalynne McCord, 90210 §  Gabby Sidibe, Precious §  Sarah Clark, Twilight §  Holly Robinson Peet, Celebrity Apprentice §  Edi Gathegi, Twilight •  Jason Lewis, Sex in the City •  Apolo Ohno, 2010 Olympic Gold Medalist •  Brian Batt, Mad Men

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Marketing Marketing plan SWOT analysis Sales promotions & contests Brand Management

THANK YOU!