TRICIA EASTMAN���425.444.6901���[email protected]
NEW MEDIA������USING TECHNOLOGY- INSPIRED INNOVATION TO CREATE CONSUMER EXPERIENCE FRAME WORKS AND ENCOURAGING INDIVIDUAL INTERACTION������ § DIGITAL MARKETING
§ SOCIAL MEDIA § AFFILIATE PROGRAMS § INTERACTIVE SHOPPING § CRM
SHOPFLICK.COM VIDEO SHOPPING WEBSITE FOR INDEPENDENT DESIGNERS
FRENCH CONNECTION: VIDEO SHOPPING EXPERIENCE
AMERICAN APPAREL: CROWD SOURCED SOCIAL CONTENT
UTIQUE: HIGH CONCEPT INTERACTIVE VENDING MACHINE
• PRODUCER/CREATIVE DIRECTOR • EDITORIAL • WEBISODES • SPOKESPERSON • COPYWRITING • ART DIRECTION • DIRECT RESPONSE
DLIST MAGAZINE
INTERVIEW WITH STYLIT.TV FOR DECLEOR
ORIGINAL WEB SERIES WRITTEN, PRODUCED, HOSTED BY TRICIA MANN
CLIENTS BRAND DRIVEN CONTENT HIGHLY ENGAGING MULTIPLE PLATFORM CONTENT THAT IS OPTIMIZED FOR PRODUCT PLACEMENT. CONSULTING AND BRILLIANTLY CREATIVE CUSTOMIZATION THAT TRANSLATES INTO CONVERSIONS.
BLOGGING
MARKET INTELLIGENCE������������
§ TREND FORECASTING § INTERNATIONAL DISTRIBUTION § DEMOGRAPHIC RESEARCH § WEBSITE ANALYTICS § MARKET TESTING
INTERNATIONAL COMPETITOR OR POTENTIAL PARTNER?
VALUABLE INSIGHTS ARE MADE FROM THE COLLECTION AND ANALYSIS OF MARKET-SPECIFIC INFORMATION TO ALLOW FOR BETTER POSITIONING AND JUDICIOUS USE OF RESOURCES
BUSINESS DEVELOPMENT������STRATEGIC PARTNERSHIPS THAT ALLOW BRANDS TO STRENGTHEN THEIR DISTRUBTION AND BUILD SYNERGIES. CREATING MUTUALLY BENEFICIAL INDUSTRY ADVANTAGE.
§ SALES MANAGEMENT § SPONSORSHIP § CO-OP ADVERTISING § STRATEGIC PARTNERSHIPS § RETAIL § ONLINE § LINK EXCHANGE
CLIENTS RELATIONSHIPS
PUBLIC RELATIONS������MARKET-SPECIFIC STRATEGY TO ���MAXIMIZE CAMPAIGN IMPACT, ���AS WELL AS NATIONAL TARGETING���TO WORK INDEPENDENTLY OR ���COLLABORATIVELY WITH PUBLIC RELATIONS FIRMS
MEDIA MENTIONS
CLIENTS
BRAND MANAGEMENT������360 DEGREE APPROACH TO MANAGE ALL MARKETING RESOURCES THROUGH CLEARLY-DEFINED OBJECTIVES AND BENCHMARKS������
BOOT CAMP • COLLATERAL • POP • RETAIL DESIGN • MARKETING PLAN • BUDGET MANAGEMENT
CLIENTS
SOCIAL MEDIA������BE PART OF THE CONVERSATION BY ENGAGING AND LISTENING TO YOUR AUDIENCE. BUILD A COMMUNITY AROUND YOUR BRAND.���������
CLIENTS
• STRATEGY • SOCIAL MEDIA
OPTIMIZATION • INFLUENCER
TARGETING • BRAND
MONITORING • COMPETITIVE
ANALYSIS
Use virtual styling tools such as Polyvore and ShopStyle to connect with bloggers and fashion influencers
Connected to over 150 fashion & lifestyle bloggers.
EVENTS���
���POWERFUL TOOL IN YOUR ARSENAL TO DRIVE SALES, BRAND AWARENESS, AND CUSTOMER ENGAGEMENT
EVENT SAMPLING
Sundance Film Festival 2012 Fashion Show
Maxim Super Bowl: Miami
GBK Gift Suites honoring Oscar Nominees: Los Angeles
Launch of Crystal Hariss from“The Girls Next Door” cosmetic line at Playboy Mansion
Fashion Los Angeles Ground Breaking: Los Angeles
Girl Power Hour “Champagne Wishes” 3 Year: Seattle
Vogues Fashions Night Out at the Grove: Los Angeles September 2010 with 2.OH! Bloggers Cafe
The KI: San Francisco
§ PRODUCT LAUNCH § IN STORE EVENT § CELEBRITY GIFTING § FASHION SHOW § TRADESHOW § MEDIA DESKSIDE § POP UP STORE
CELEBRITIES SAMPLING § Giles Marini, Brothers and Sisters § Kim Kardashian § Sofia Verga, Modern Family § Countess LuAnne D Lesseps, The Real
Housewives of New York § Lea Michelle, Glee § Annalynne McCord, 90210 § Gabby Sidibe, Precious § Sarah Clark, Twilight § Holly Robinson Peet, Celebrity Apprentice § Edi Gathegi, Twilight • Jason Lewis, Sex in the City • Apolo Ohno, 2010 Olympic Gold Medalist • Brian Batt, Mad Men
Marketing Marketing plan SWOT analysis Sales promotions & contests Brand Management
THANK YOU!
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