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Intimate connection to an object, anyone? Roll Tape.
You as the interface. I double-dog dare you to laugh.
In Conversation with Objects.
#TrickedOutApartmentsRoll Tape
http://www.ispot.tv/ad/7a5f/apartments-com-brad-bellflower-launch-featuring-jeff-goldblum
I’m Officially Re-naming This Session.
Customers Today.#HearMeSeeMeKnowMe
Resumes Today.#HearMeSeeMeKnowMeKnowHowIDoStuff
Students.#HearMeSeeMeKnowMeDon’tYouWishYouWereMeRoll Tape
#EmbraceIt
Let’s Listen To A Few MultiFamily Talking Heads…“How Does Your Company Use Technology?”
.
Greg Mutz, Amli
“…Kids with cell phones come into our leasing
office at all times. All parts of our business
are impacted as we become more technology
reliant.”
”
#Gamification
The Sixth Sensehttp://t.co/eveyduO1Rr
Rick Graf, Pinnacle
“How we market our projects and communities is
completely different – changing in just the
last 3 to 5 years….”
Chuckle.Roll Tape
Tom Toomey, UDR
“We are capturing more behavior patterns, getting
smarter about how to keep the quality resident
AND engage new residents. More data
assists us in predicting the nature of the consumer
and our associates. We are essentially going to get
better at getting our associates’ skill sets to
match up.”
…“I agree with Tom. Big department stores are
getting good at understanding who their customers are predicting
their likes, dislikes, behaviors….meshing the
things that are happening – snow storms with
promoting snow shovels at Home Depot, for
example. We used to think this was way out there for multifamily. Now, if you’re
not thinking that way, you’re way behind.”
Rick Graf, Pinnacle
25Need-to-Know
Facts
Fact1
Every 2 days we create as much
information as we did from the beginning of
time until 2003 [Source]
© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.
Over 90% of all the data in the world was created in the past 2
years.
[Source]
Fact2
© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.
Fact3
It is expected that by 2020 the amount of digital
information in existence will have
grown from 3.2 zettabytes today to
40 zettabytes. [Source]
© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.
The total amount of data being captured
and stored by industry doubles every 1.2
years
[Source]
Fact4
© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.
Fact5
Every minute we send 204 million emails, generate 1,8
million Facebook likes, send 278
thousand Tweets, and up-load 200 photos to
Facebook [Source]
© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.
Google alone processes on average
over 40 thousand search queries per second, making it
over 3.5 billion in a single day.
[Source]
Fact6
© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.
Fact7
Around 100 hours of video are uploaded to YouTube every minute and it would take you
around 15 years to watch every video
uploaded by users in one day.
[Source]
© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.
Facebook users share 30 billion pieces
of content between them every day.
[Source]
Fact8
© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.
Fact9
If you burned all of the data created in just one day onto
DVDs, you could stack them on top of each other and reach the
moon – twice.
[Source]
© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.
AT&T is thought to hold the world’s
largest volume of data in one unique
database – its phone records database is
312 terabytes in size, and contains almost 2
trillion rows. [Source]
Fact10
© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.
Fact11
1.570 new websites spring into
existence every minute of every day.
[Source]
© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.
1.9 million IT jobs will be
created in the US by 2015 to carry out big data
projects. Each of those will be supported by 3 new jobs created outside of IT –
meaning a total of 6 million new jobs thanks to
big data. [Source]
Fact12
© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.
Fact13
Today’s data centres occupy an area of
land equal in size to almost 6,000 football
fields.
[Source]
© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.
Between them, companies monitoring
Twitter to measure “sentiment” analyze
12 terabytes of tweets every day.
[Source]
Fact14
© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.
Fact15
The amount of data transferred over mobile networks increased by 81% to 1.5 exabytes
(1.5 billion gigabytes) per month between 2012 and 2014. Video accounts for
53% of that total. [Source]
© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.
The NSA is thought to analyze 1.6% of all
global internet traffic – around 30 petabytes (30 million gigabytes)
every day [Source]
Fact16
© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.
Fact17
The value of the Hadoop market is
expected to soar from $2 billion in 2013 to $50 billion by 2010, according to market research firm Allied Market Research. [
Source]
© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.
The number of Bits of information stored in the digital
universe is thought to have exceeded the
number of stars in the physical universe in
2007. [Source]
Fact18
© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.
Fact19
This year, there will be over 1.2
billion smart phones in the world (which are
stuffed full of sensors and data collection features),
and the growth is predicted to continue. [
Source]
© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.
The boom of the Internet of Things
will mean that the amount of devices connected to the Internet will rise from about 13 billion today to
50 billion by 2020. [Source]
Fact20
© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.
Fact21
12 million RFID tags – used to capture data and
track movement of objects in the physical world – had been sold in by 2011. By 2021, it is
estimated that number will have risen to 209 billion as the Internet of Things takes
off. [Source]
© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.
Big data has been used to predict crimes before they happen – a
“predictive policing” trial in California was able to identify areas where crime will occur three times more accurately
than existing methods of forecasting.
[Source]
Fact22
© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.
Fact23
By better integrating big data analytics into
healthcare, the industry could save $300bn a year –
that’s the equivalent of reducing the healthcare
costs of every man, woman and child
by $1,000 a year. [Source]
© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.
Retailers could increase their profit
margins by more that 60% through the full exploitation of big
data analytics. [Source]
Fact24
© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.
Fact25
The big data industry is expected to grow
from US$10.2 billion in 2013 to about US$54.3
billion by 2017. [Source]
© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.
AboutThis overview was put together by Bernard Marr, Founder and CEO of the Advanced Performance Institute.
Bernard Mar is a bestselling business author, keynote speaker, strategic performance consultant, and analytics, KPI & Big Data guru. He helps companies with their big data strategies and trains teams to better leverage data in their companies.
Read Bernard’s blogs:
• LinkedIn Influencer Blog
Connect with Bernard on:
• Advanced Performance Institute
© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.
#SealTheDeal
Imagine The Money.
Roll Tape
Key Takeaway. Self-Serve.
The Key Takeaway.
If you say this to your seatmate, you may have questions. If so, please raise your hand. Sometimes things make much more sense inside of my head.
“…Just remember, if we get caught and someone asks about this, you’re deaf and
I don’t speak English…”
