Trisa Electronic Profile

„Made by people for people“

2 Trisa Sales & Marketing 2009

WELCOME OF TRISA ELECTRO

Vitus Studer, CEO TE

Philipp Studer, Junior CEO TE

Manfred Nicoletti, Export Manager TE 3 Trisa Sales & Marketing 2009

Andrea Dieziger, Assistant CEO TE

Agenda

History (past, present, future)

Electrical appliances:

Next steps (potential partnership)

Advantages / Benefits; philosophy (brand, services, innovation) Potential product groups and articles Why with Trisa Electro and this branch?


Hystorical Swiss Group (turnover 250mio, 1000 employees) founded in 1887. Active through several Companies in different branches like small domestic appliances, toothbrushes and oral care, hairbrushes, hair accessoires and houshold articles. Based on hard export competence (95% is export) since decades, to europe and around all the word.

Trisa Group


History

1964 Introduction of 1st electrical toothbrush worldwide


1971 Launch of 2nd generation of electrical toothbrushes

Trisa electric Trisadent


1971 1st direct replacement brushes for hairstyling worldwide


1977 own production of electrical toothbrushes and hairdryers


1977 success of hairstyling set, until 1995 (!) in assortment


1981 successful line extension (general agent WIK Germany for CH)


1982 worldwide 1st Accu generation with revolutionary cabinet induction


1987 Foundation Trisa Electro + new General Agent for Krups CH (in addition to Trisa oralcare and hairstyling)


Stop Krups activities (Moulinex bought Krups 1992) Start export Austria


01.01.1997 Start with complete range brand Trisa: after dentalcare and hairstyling, new household


Anno 2000 16 Trisa Sales & Marketing 2009

2003 New building ready, Triengen 17 Trisa Sales & Marketing 2009

No air conditioning, but cooling by construction building elements on the ceiling

Solar cell facility for 60‘000 KW of electricity output

Ground water sourcing saves up 20‘000 liter of oil/year; heating during winter, cooling during summer

Ecological aspects


Foundation: 1987 Turnover 2008: CHF 29.5 Mio. Export Markets: CHF 9.9 Mio. (+50%!, ref. 2007)

Austria (Möbelix, Mediamarkt/Saturn, Cosmos, Interspar) France (Carrefour, Cora, Leclerc, Intermarché) Germany (Möbelix, General Contractor=GC HKS) Hungary (GC) Ucraine (GC) Former Yugoslavia (GC) Bulgaria (TRISA Bulg.) Nepal Russia •Jordan, Iran

Figures


We want to be leader in CH and Austria. Expand our export area with excellence, quality and market oriented range of household electrical appliances. As well as with perfect full range services.

Vision

Target: 50% Export / 50% CH 20 Trisa Sales & Marketing 2009

Through innovation, speed and flexibility we want to be a market leader Continuos market research/analyze and implementation of new technologies are the supporting tools With partnership and the right people: emphasize TRISA spirit (inside and with TRISA partners)

Mission statement


Innovativ Instruction manuals

In 12 different languages (D/F/I/E/CZ/H/SLO/KRO/ RU/BU/PO/TU), upgradeable for further languages

Pictorial representation for easy understanding


Packaging

Modern Design

Colored 23 Trisa Sales & Marketing 2009

AAA partnership: trust, reliability and open communication; slim and optimized process/structure

Competent and entrepreneurial employees: focused to satisfy your needs simply and efficient

Service range: complete and fully customized e.g. training etc

Speed: answer/offers to your inquiries within 24h

Handsome business (success stories)

Why with Trisa Electro? Why with electrical appliances?


Product Groups


Dentalcare

„For a big bright smile“


Hairstyling

„For the beauty in you“


Health and Fitness

„For body and soul“ 28 Trisa Sales & Marketing 2009

Coffeetime

„For a relaxed break“ 29 Trisa Sales & Marketing 2009

Kitchentime

„For the better taste“ 30 Trisa Sales & Marketing 2009

Cheese and Grill

„For pleasure times“ 31 Trisa Sales & Marketing 2009

Ironing

„For professionals and travellers“ 32 Trisa Sales & Marketing 2009

Cleantime

„For a cleaner World“ 33 Trisa Sales & Marketing 2009

Hot and Cool touch

„For cool and hot people“ 34 Trisa Sales & Marketing 2009

Market Share of Trisa Electro (source FEA 2006)

Article 2006 Article 2006 Article 2006

Electrical toothbrush incl. Sonic

24% Sandwichtoaster (double plates)

14% Espresso machine 18%

Table oven 29% Hairclipper 26% Steam station 11%

Stand Mixer 18% Deep fryer 17% Slicer 16%

Table & outdoor grill 49% Raclette, Partygrill 23% Filter coffee machine 11%

Toaster (clip) 21% Vacuum cleaner 23% Toaster 14%

Tower Fan 24% Bread baker 10% Micro wave 4%

Kettle 20% Hairdryer 18%

Trisa share in CH on small electrical appliances (overall) > 20%! 35 Trisa Sales & Marketing 2009

Next Steps?


Which products/product ranges ideal for you?

Each country is different from the other

Not necessary full range (focus from the beginning on groups) Previous shall check situation and market: I want this? Yes/no partnership? Yes: which product range(s)? Which kind of products? Feedback with decision about products/ranges, and local market We will submit you offers/documentation and support you with all what you need to be successful


Welcome to visit Trisa Electro during 2008

Future partnership with Trisa Electro Advantages / Benefits (brand, services, innovation) Matching product groups and articles Alternative

Conclusion


Basic general decision Market check feedback / contact / visit / questions Follow up from our side regular and soon

Suggestion next steps


Piyush Tulsian Tel +91 11 43211222 Tel Mob +91 9818836186 Fax +91 11 43211205 [email protected] Himalayan Times Pvt Ltd, New Delhi India

Your contact at Trisa Electro


mailto:[email protected]

THANK YOU for your attention!


Documents

Trisa Electronic Profile