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Troop Fall Product Manager TrainingFALL 2017 1
Agenda
2
• Objectives
• Fall Product: What is it?
• Marketing Strategies
• What’s Next?
o Ways to Participate
o Program Dates
o Online Ordering System
o Proceeds & Rewards
o Resources
Objectives
3
• Understand your role as the TFM
• Benefits for the girls and the troop
• Be ready to explain the program
• Describe the product line
• Describe the reward line
• Understand the system for entering and submitting product
orders and rewards
The Fall Product Program
4
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• Great way for girls/troops to start their year with some serious girl power!
• Girls earn rewards and troop funds for special activities and community projects.
• Girls can valuable life skills.
• Girls have FUN!
What is it?THE FALL PRODUCT PROGRAM
The 5 Skills
6Footnote goes here
THE FALL PRODUCT PROGRAM
• Goal Setting
• Decision Making
• Money Management
• People Skills
• Business Ethics
The 5 Skills
7Footnote goes here
THE FALL PRODUCT PROGRAM
Goal Setting
Girls set goals and, with their team, create a plan to reach them. This matters because girls need to know how to set and reach goals to succeed in school, on the job, and in life.
Decision Making
Girls decide where and when to sell products, how
to market their sale, and what to do with their earnings. This matters because girls must make many decisions, big and small, in their lives. Learning this skill helps them make good ones.
The 5 Skills
8Footnote goes here
THE FALL PRODUCT PROGRAM
Money Management
Girls develop a budget, take orders, and handle customers’ money. This matters because girls need to know how to handle money—from their lunch money to their allowance to (someday) their paycheck.
People Skills
Girls learn how to talk (and listen!) to their customers, as
well as learning how to work as a team with other girls. This matters because it helps them do better in school (on group projects, on sports teams, and on the playground) and, later, at work.
The 5 Skills
9Footnote goes here
THE FALL PRODUCT PROGRAM
Business Ethics
Girls act honestly and responsibly during every step of
the product program. This matters because employers
want to hire ethical employees—and the world needs
ethical leaders in every field.
Marketing Strategies
10
2017 Fall Product Program
Training
Fall Product Program Partners
• Ashdon Farms Nuts & Chocolates
• QSP/GAO Magazines & More
Fall Product Program Sale Dates: Order Taking/Online Sales
October 1 to October 22, 2017
Ashdon Farms
• Founded in 1921, working with Girl Scouts since 1996
• Consistently received the highest rating possible of Superior from AIB
• SQF certified level 2 since 2010
• Other retail customers include Costco, CVS and Walgreens
QSP
• QSP is celebrating 45 years of working with Girl Scouts this year
• Engaged with GSUSA advising on innovations with products and digital improvements nationally
• Largest fundraising company in North America bringing expertise and resources to Girl Scouts
• Driving innovation in the Girl Scout Fall Product Program
Nashville, TN
• Engaging Girl Experiences
• Growing Her Business
• Supporting
Her Business
Engaging Girl Experiences
2017 Fall Product Program
• Girls learn valuable leadership skills
• Troops earn start-up funds
• Sustains and expands programs for ALL girls!
Unleash the Hero Inside!
•– Girl empowerment
– Discovery of her inner strength
– Not being afraid to set big goals
– Taking action
– Positively impacting her community
Consistent with GSUSA National Brand Campaign
Goal Poster
Troop Activity Poster
•
• Troop girls set goals for the program– What do they want to do?
– Where do they want to go?
– What does each girl need to achieve to reach that goal?
Have the Troop Set Goals and Highlight on Goal Poster
Growing Her Business
ALL Fall 2017 Options in One Girl Packet
Nuts & Candy15% in Troop Proceeds
Magazines & More 15% in Troop
ProceedsReach Out Booklet
$2.00 in Troop Proceeds
Girl Packet
Customers Like to Try New Things!Like New Products!
Gift of Caring
5+ total nut/magazine donations
• Opportunity to give back to our military troops
• Customers simply indicate their donation
• How it works
• Girl collects donation towards nuts and/or magazines
• Troop enters order in Nut-E and receives proceeds
10+ total nut/magazine donations
19 Items Are Gluten Free!Honey Roasted Mixed Nuts Almond Cran-Orange CrunchBlack Forest Trail MixButter Toasted PeanutsCaramel TreasuresCashewsChocolate Covered AlmondsChocolate Covered PeanutsChocolate Covered RaisinsChocolate Toffee AlmondsCranberry Nut MixDill Pickle PeanutsDulce De LecheFruit SlicesHoney Roasted PeanutsMint Chocolate PenguinsMint TreasuresPeanut Butter BearsSalt & Pepper Cashews
Tumblers• 200+ college and designer
tumblers
• BPA free
• Dishwasher/ Microwave safe
• Made in the U.S.A.
• 18 Stainless Steel Tumblers & Water Bottles
• BPA free
• Double-walled, sweat free
$20.00 $20.00 $20.00 $20.00 $20.00 $20.00
$20.00 $20.00
Start Your Own Girl Scout Garden with Organic Veggies
• 8 fun and easy to grow varieties
• Made in the U.S.A
• Natural troop and girl program tie-ins
• Girl Business Cards– Set of 8 printed business cards for each
Girl Scout in Girl Packet
– Additional printable version available on
online ID added
More Tools + Better Tools = More Success
15%+ of Online Sales
• QSP / Nut & Chocolate Door Hangers– Printable Door Hangers
–
• Gives customers the ability to order nuts and magazines + more
Supporting Her Business
Access to Girl Dashboard
• Launch email sent to all registered Girl Scouts in Fall 2017
• Or go to COUNCIL website www. girlscoutsgcnwi.org and click on the QSP/Nut Online Program icon
– Can login using same email and password from Fall 2016.
Girl Dashboard Step by Step
• Set goal for friends and family to see
• Customize message
• Custom video option
• Upload image or take Selfie
Send Emails to Family & Friends
• Upload, or manually enter email addresses
– Previously entered email addresses accessible
– Order history from Fall 2016 available
• Girls sending 15+ emails earn the Online Patch
• Girls sending 30+ emails earn the Goal Achiever patch
Girl DashboardGirl-Led Business Tools
Send text messages with all online options
Printable girl business cards
Post to Facebook or Twitter
Online sales all track back to girl
MyCreation• Girls can design theme mascot
each year to uniquely reflect their personality
– Different every Fall so the activity is fresh every year
• Design 12 different attributes which include unlockables
– Like send 15 emails and unlock emblem designs
• MyPatchCreationearned at $160 in Total Online Sales
• $300 in Total Online Sales
• Girl receives congrats email
• Girl chooses name to go on shirt and size
• Shirt shipped directly to the girl
Direct to Girl Rewards
Take Action Projects
Take Action Projects•
– The troop making the world a better place
• Troops share their Take Action Projects –
Action Storyboard
– In girl emails to friends and family
• Over 8,100 Take Action Projects identified in Fall 2016 within partner councils– 393 in Girl Scouts of Greater Chicago and
Northwest Indiana
• Just another way Girl Scouting and the Fall Product Program fit together
• Ability to select all or one or more girls to email
• Post messages for girls/parents to see at login
• History of communications
Troop Dashboard
• View all girl activities along with real-time sales information
• Message girls/parents directly from page
• Select shopping cart to support individual girl
Troop Dashboard
Great Start to the Fall Product Program!
•
– Troops doing the Fall Product Program for 1st time
– Troops wanting to take goal getting to the next level
–
Quick Start℠ website.
• Results = Troops doing a 59 Minute Quick Start℠ increased their total sales (nuts and magazines) by 17% more in Fall 2016
Girls login to the QSP/Nut Online Program,
and send themselves a text with the payment link to use for their customers
Girls then call friends and family for 59 minutes and forward the text link for payment.
Automation of money collection, delivery, proceeds and girl rewards
100% Digital for Girls & Troops
What’s Next?
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Program Dates
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• Schedule a date for training
with Parents and Girls
• Prepare materials for family
• Set Goals
• Log in to the nut-E system to
verify your information
• Make sure your girls are
registered and in nut-E
SeptemberPROGRAM DATES
ACH
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• 1 form…2 programs
• Sweep November 3 - 100% balance due
• ACH Adjustment Form
• Collections Process
ACH FORM - DUE SEPTEMBER 30
ACH SWEEP
NOVEMBER 3
Family Product Training
• Discuss troop goals
• Hand out all of the materials
• Discuss the ways to participate
• Discuss the product line and proceeds/rewards
• Review program dates
• Demonstrate filling out order forms and address booklets
• Show families how to login to the Girl Dashboard
BE CREATIVE & HAVE FUN!
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Ways To Participate
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• Online
• In person (Order Cards/Magazine Forms)
• By Mail (Address Booklets)
• Gift of Caring
• 59 Minute Quick Start
Proceeds & Rewards
50
How much can troops earn?
51Footnote goes here
PROCEEDS
• 15 % total sales for magazine, photo
keepsakes, organic veggies, tumblers,
candy and nut items
o Includes online sales, order cards and Gift
of Caring orders
• $2 per completed Reach Out Address
Booklet
o Limit one book per girl
What can girls earn?
52Footnote goes here
REWARDS
• 2 Categories
oNut/Candy Rewards
oMagazine/Photo Keepsake/Organic
Veggies/Tumbler Rewards
Rewards are cumulative
What can girls earn?
53Footnote goes here
REWARDS
Rewards are cumulative
Top Council Sellers
54Footnote goes here
REWARDS
• Top 3 Nut/Candy & Top 3 Magazine/Photo
Keepsake Council Seller
o 2 Tickets to attend the B96 Jingle Bash
o 1 ticket for the Girl Scout and 1 ticket for the
chaperone
• Concert date - December 7
• Meet and Greet with Jingle Bash Artist
OCTOBER 1-22
Girl Order Taking Period
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• October 6: Troop Manager: Add Girls
• October 23-24: OPEN MIC NIGHT
• October 23-24: Troop Manager Entry
• Troop managers will be locked out of nut-E at 11:59pm on October 24th
• October 24-26: Troop Managers submit paperwork
• Review nut/candy order card and magazine orders
• Troop Managers submit 3 envelopes to Service Unit
• Before October 27th, make bank deposit(s)
OctoberPROGRAM DATES
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• November 1: Individual
Collection (IC) Form and ACH
Adjustment Form Due
• November 3: ACH SWEEP
• November 9-12: TROOP
PRODUCT DELIVERY
• November - December: Troop
Reward Distribution
NovemberPROGRAM DATES
ACH Adjustment
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• Forms due – November 1
• Complete this form if your troop cannot meet its financial
obligation on the scheduled sweep date.
• You must indicate how much of the obligation the troop will
pay.
• Forms received after the due date will not be accepted.
ACH Adjustment
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• If you have been unsuccessful collecting from a parent,
complete and submit an Individual Collection (IC) Form.
• Do not give product to girls who have an outstanding
balance.
• Do not pay a girl’s debt from troop proceeds. If you decide
to pay a girl’s debt from troop proceeds or personal funds,
you will not be reimbursed at any point by council. You will
have to collect from the girl.
Preparing For Delivery
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• Bring enough vehicles to accommodate the order in one
trip
• Verify the product count before loading product into the
vehicle
• Review the order, count and sign the receipt
COUNT…COUNT…COUNT!
Delivery: November 9-12
Online Ordering System (Troop)
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NUT-E• Troop
o Username: GCNWI + Troop Number (case-sensitive)
o Password: fallsale
• Example
o Username: GCNWI12345
o Password: fallsale
NUT-e: ashdonfarmsnute.com
Service Unit Incentive
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100% of Fall
Goal
+
100% of Cookie
Goal
12¢
Per cookie case
sold=
Service Unit Incentive
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100% of Fall
Goal
+
105% of Cookie
Goal
25¢
Per cookie case
sold=
Resources
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Resources
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• Troop envelope
• Websites
o GCNWI: http://www.girlscoutsgcnwi.org/fallproduct
o Nut-E: https://www.ashdonfarmsnute.com/
o Troop/Girl Dashboard: http://www.girlscoutsgcnwi.org (click the QSP/Nut Online Program icon – Available 10/1)
• Rally Guide
• Open Mic Night
Resources
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• How to Videos
• Service Unit Contacts
• Product Program Staff
o Helpline: 855.456.8347 ext 6722
o Email: [email protected]
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How To Have A Successful Program
Encourage
Participation &
Counter Resistance
Set Goals
Provide Links To
Resources
Communicate Celebrate Your
Success
Motivate Your Troop
Leaders &
Volunteers
Questions?
Product Program Team, [email protected]
855.ILOVEGS, ext. 6722
855.456.8347, ext. 6722
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