Digital Services

Targeting Strategies | APPROACH

Troy proposes the following strategy to deliver a comprehensive and responsive solution for local audience targeting:

•  LOCAL MEDIA PLANNING We customize a media plan that shows how to reach your marketing goals.  

•  ADVANCED CREATIVE DESIGN We design powerful, dynamic display ads that capture your audience’s attention and communicate your brand’s image.  

•  TARGETING AD PLACEMENT ONLINE We place this ad in front of your local customers, using their favorite top-tier websites.  

•  TRANSPARENT REPORTING We supply transparent reports of your campaign performance so you can track your return on investment.

Targeting Strategies | GEOTARGETING

The Troy media plan outlines what ad placement strategy will maximize the effectiveness of your campaign.

•  Geographic Targeting •  Demographic Targeting •  Contextual Targeting •  Managed Site Placements •  Retargeting •  Reporting •  Performance Estimates

Targeting Strategies | GEOTARGETING

Targeting local traffic is an important website marketing strategy. Approximately 80% of people doing an online business search are searching for local businesses. By geo-targeting online display ads to viewers in your local area, you can build brand awareness. Doing so increases the likelihood that when online viewers turn to search, they will choose your business instead of your competitors.

Re-engage Customers | RETARGETING

Reporting | DASHBOARD TRACKING ENGAGEMENT  TRACKING  

Features  Interac,ons •  Video  Plays •  Hover  Overs •  View  –  Through •  Clicks •  Comple,on  Rates •  Impressions

MEDIA  TRANSPARENCY  

City Retarge,ng

Website Reach  &  Frequency

Creative Services | FEATURES Troy’s Creative Services Team will create and enhance advanced rich media ad units in as few as three business days. This includes all primary IAB ad sizes – the 160x600, 300x250, 728x90 and the 320x50 mobile leaderboard.

SOCIAL SHARING | MAP | VIDEO

Creative Services | CLICK FOR FULLSCREEN

Sample Creative | IN BANNER VIDEO

Sample Creative | INTERACTIVE MAPS

Sample Creative | SOCIAL SHARING

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