HIV

AIDS

PHILIPPINES

24,376 cases since 1984

1, 4, 9, 17, 21 2008, 2010, 2012, 2014, 2015

15-34 years old

2008

2011

15-34 years old

MILLENNIALS

#YOLO #FOMO

SAFE SEX

#SAVESEXY

300

2,117 posts on Instagram

2.6 million in impressions

1.7 million in reach

#SAVESEXY =

#KNOWYOURSTATUS

#ENDAIDS

#ZEROHIVPH

LET’S BLOW THE WHISTLE

HARDER!