TSM- II MBA 2010 - 2012 Batch - Curriculum

8/2/2019 TSM- II MBA 2010 - 2012 Batch - Curriculum

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Trimester 6OPERATIONS AREAELECTIVE COURSE

TOTAL QUALITY MANAGEMENTCourse code: 10MO61 Credits: 3.0 Total No. ofsessions: 30Course Objective:The objective of the course is to:

Expose the student to the scope of total quality management in achieving overall business

objective Familiarise about TQM tools & techniques and quality management systems.

Course Content:UNIT I: Philosophy and Basic Concepts -Introduction: Basic Concepts and Approach QualityManagement: Leading Thinkers - Building Blocks of TQM Continuous process improvement

UNIT II: Tools of TQM Benchmarking - Quality Function Deployment - Organisation for Quality -Quality Culture and Leadership - Motivation and Commitment Employee Involvement

UNIT III: Quality Management Systems -ISO 9000 series of standards sector specific standards -ISO 9001 requirements Documentation Internal audits Registration - Auditing and Certification.Environmental Management System Requirements of ISO 14001 - Management System for Safety andHealth

UNIT IV: Quality by design Failure Mode & Effect Analysis FMEA documentation Stages of FMEA Design & process FMEA

UNIT V: Statistical Process Control Process Capability Studies - Old & New Quality ManagementTools Taguchis Quality Engineering Loss function.

Text Book:1.

Dale H Besterfield et al, Total Quality Management, Pearson Education, Delhi, 5/e, 2007.

Reference Books:1. Kanishka Bedi, Quality Management, Oxford University Press, New Delhi, 1/e, 2006.

2. Evans J R and Lindsay W M, The Management and Control of quality, Thomson South-

Western, Singapore, 6/e, 2005.


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MARKETING AREAELECTIVE COURSE

BUSINESS TO BUSINESS MARKETINGCourse code: 10MM61 Credits: 3.0 Total No. of sessions: 30Course Objectives:

To provide students with in-depth knowledge of business to business market structures andhow they function, basics of business to business marketing, industrial buying behaviour,channel strategy, and marketing communication and pricing policies.

Course Contents:UNIT I : Dimensions of Business to Business Marketing - B to B Marketing vs. Consumer Marketing,Nature of Industrial demand The Industrial Marketing Concept, Types of B to B Markets, Classifying

Industrial Products The B to B Marketing Environment

UNIT II: Nature of B to B buying - Organisational buying activity, Buying models and buying centreconcept, Inter personal dynamics of Industrial Buying Behavior, Roles of buying centre, Conflictresolution in decision making, Vendor analysis, Ethics in purchasing

UNIT III: B to B Market Segmentation - Segmenting the Business Market -Choosing Target Segments- Industrial Market Research - Formulating Product Planning - Developing Product Strategy, AnalyzingIndustrial product life cycle, Developing Strategies for new and existing products - Business ServicesMarketing - Special challenges

UNIT IV Formulating Channel Strategy - Managing Business Marketing Channels - E-CommerceStrategies for Business Markets - Supply Chain Strategies - Pricing strategies - Price determinants,Factors that influence the pricing strategies, concept of learning curves, pricing strategies, Competitivebidding, Leasing

UNIT V Business Marketing Communications: Advertising in Industrial Markets - Use of sales promotionin Industrial Markets, trade shows and exhibitions - B 2 B forms of E-Commerce - Managing the PersonalSelling Function - Customer Relationship Management Strategies for Business Markets

Text Books:1. Krishna Havaldar, Business Marketing, Tata McGraw-Hill Publishing Company Ltd., New Delhi, 3/e,20102. Michael D. Hutt, Thomas W. Speh, Business Marketing Management, Cengage Learning, 9/e, 2007

Reference Books:1. Robert R. Reeder Edward G. Brierty & Betty H. Reeder, Industrial Marketing Analysis

Planning and Control, Prentice Hall of India, New Delhi, 2/e, 2005

2. Robert Dwyer, John F. Tanner Jr, Business Marketing, Tata McGraw-Hill Publishing Company

Ltd., New Delhi, 2006

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Trimester 6MARKETING AREAELECTIVE COURSE

RETAIL MANAGEMENTCou rse code : 10MM62 Cred it s: 3. 0 To ta l No. o f se ss ions : 30Course Objective:

Emphasis is given to understanding the role of retailing in the distribution of goods, withparticular attention to the management of retailing including marketing, operational and legalconsiderations.

Course Content:Unit I: Introduction to Retailing - Changing Retail Scene Characteristics of retailing -Functions ofRetailing Trends in Retail Formats- Retail in India - Challenges

Unit II: Consumer Behavior in Retail Operations - Influence of Situational Variables on Shopping-Retail market segmentation Types of Markets- Financial Planning for Retail

Unit III: Choosing store location- Country/Region analysis - Trade area analysis - Site evaluation andselection Merchandise Management Store Operations Atmospherics and Space Management

Unit IV Retail Product and Brand Management, Retail Pricing Objectives, Approaches andStrategies, Retail Promotion Strategy- Selection of promotion Mix

Unit V- CRM in Retailing- International Retailing- MIS in Retailing- HRM in RetailingText book:

1. Chetan Bajaj, Rajnish Tuli, Nidhi Varma Srivastava, Retail Manageemnt, Oxford University Press,2/e, 2010

Reference Books:1. Ron Hasty and James Reardon, Retail Management, Tata Mc Graw Hill Publications, 1997

2. Lucas, Robert Bush & Larry Gresham, Retailing (Hononghton Miffin, AIPD, India), Deep and

Deep Publications, 1997

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Trimester 6MARKETING AREAELECTIVE COURSE

CONSUMER BEHAVIORCourse code: 10MM64 Credits: 3.0 Total No. of sessions: 30

Course Objectives: To study the variables involved in the consumer decision-making process.

To improve skills in the research and analysis of customer segments, demand, and marketpotential

To understand how the sociological, psychological and economic factors affect consumerchoices.

To gain knowledge about consumer attitudes formation, change and other related issues.

To provide concepts for understanding consumer reactions to marketing stimuli.

To utilize knowledge of buyer behavior to enhance strategic decision making

Course Content:Unit I: Study of Consumer Behavior, Principles, Consumerism, Consumer Research, Consumer Analysis-Segmentation Strategy

Unit I I: Consumer Decision Making Process and stages involved: Need Recognition & Search,Information Processing, Evaluation of Alternatives, Purchase & Post Purchase Processes, Diffusion ofinnovations

Unit III: Social Factors : Personal Influence &Opinion Leadership, Group Dynamics & ReferenceGroups, Family and Role of Members, Social Class, Culture, Sub-Culture and Cross Cultural aspects ofConsumer Behavior

Unit IV: Personal Factors: Personality, Consumer Perception, Lifestyle and Psychographics - AIOAnalysis, VALS StudyUnit V: Psychological Factors: Learning and Conditioning Theories, Motivation, Attitude Formation andchange, Attitude Measurement

Text Books:1. Hawkins, Best Del, Mookerjee Roger ,Amit, Consumer Behavior, (SIE),Tata McGraw-Hill, 9/e,

20062. Leon G.Schiffman, Leslie Lazar Kanuk, Consumer Behavior, Prentice Hall of India,7/e.

3. Micheal R.Solomon, Consumer Behavior, Pearson Education, 8/e, 2009

Reference Books:1. Roger D. Blackwell, Paul W.Miniard, James F.Engel, Consumer Behaviour, Thomson Learning,

9/e.2. Henry Assael,Consumer Behaviour-Strategic Approach Biztantra, New Delhi, 2005.

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TSM- II MBA 2010 - 2012 Batch - Curriculum