Technology-To-Business Center, LLC

TTB – Company Overview

TTB Operating Model: Be Flexible

Sources of TechnologyUniversities Research LaboratoriesEntrepreneurs

Access MechanismsHire Scientists License Technologies

Invest in Start-ups

CommercializationMechanisms

New Siemens Product

NewPartner Company

New SiemensBusiness

TTB ProcessDevelop and ValidateProduct Innovations and Business Models

TTB: “Outside-In” Radical Innovation

Berkeley & Shanghai

•Scientists•Entrepreneurs•Incubated Start-ups•Core Team of

Venture Technologists

EntrepreneursUniversities

Founding Sponsors:A&D, CT

Other Partners:COM, SV

RadicalInnovations

• Financing,• Domain Expertise

Business Units

InnovativeNew Products

InnovativeNew Solutions

Spin-offs and

Start-ups

Research LabsLead Customers

•Started the operation in March 1999

•5 minutes walking distance to UC Berkeley campus

•Founded by A&D and CT

•Additional sponsorship by COM and SV

•Shanghai office opened in 2004

Berkeley, California

TTB Key Facts

Tapping the World of Innovation

Tsinghua U.

Shanghai Jiaotong U.

Xi'an Jiaotong U.

U. Twente

Munich

Ongoing ProjectsNew Start-UpNew Siemens Products

Rutgers U.

MIT

Columbia U.

U. Stony Brook

Epic Games

Carnegie-Mellon U.

U. Utah

U. Illinois

UC Davis

Kirsen, Inc

Position, Inc

UC Berkeley

A Garage in New Jersey

Selected Sources of TTB Projects

Hire & Spin-in

License Technology

Invest & License Technology

Hire & Start-Up

Invest & Spin-in

Hire & Spin-in & Start-Up

Flexibility: The Key to Systematic Technology Access

TTB’s Unique Approach: •Focus on the Quality of innovation, not a business model•Choose most appropriate access model for each case

Technology to Business Success Cases• 7 New Siemens Products

• 8 Externally Funded Start-Up Companies

Cluster 3D Rendering

Low-cost Piezo-Motor

Real-timeDecision Making

On-line Traffic Shaping

Network as the Database

CollaboratingDistributed

Agents

Privacy-focusedSocial Networking

MES UncertaintyManagementReal-time WLAN

Motion Control byDemonstration

CustomizableControl Panel

Actuator MatrixController

Scalable Roaming Networks

SCALANCE-W

MCD

TD-200C

IWLAN/PB Link

Parcel Singulator

Sigmalyzer

Wireless Sensor Networks for Traffic

Direct LoadProgramming

IntelligentInfeed

3 Things to remember about TTB

• What we do:

Bring innovation from outside into Siemens• From universities, seed stage companies, research labs

• How are we different:

Flexible approach allows us to focus on innovation• We don’t skip innovations if they fail to match a certain approach• Hire, invest, contract, or license: we apply the best approach for each

opportunity

• Our mission:

Create real business• New, or radically improved, products or solutions