Riris Aldila Hapsari Ningtyas

B-2013

13-530-0100

MIDLE TEST OF ELT MANAGEMENT 1

2. What are the successful program/product of EF and GA? Give examples and cite your source

English First Garuda IndonesiaSuccessful program

a. ) English First give the program for school in abroad. This program constitute the excellent program from EF. Because rarely another course offer this program. You can see in the official websitewww.ef.co.id

b.)English course for kids and English course for teens.

Those are proved with English First get awards:

"Top Brand for Kids 2012" & "Top Brand for Teens 2013" for category “English Course” from MARKETING magazine cooperating with FRONTIER CONSULTING GROUP.

a.) Economy class

It is proved with Garuda Indonesia get an award: 2013- SKYTRAX Awards for “The World’s Best Economy Class” and Best Economy Class Seat”.

b.) Regional flight

it is proved with Garuda Indonesia get awards:2012- SKYTRAX Awards “Best Regional Airline in Asia’ and “World’s Best Regional Airline”

Sources:

http://www.ef.co.id/englishfirst/default.aspx

http://www.ef.co.id/englishfirst/whyef/whyef.aspx

http://www.airlinemarketing.co.nz/garuda-indonesia

3. What are the marketing mix and strategies of EF and GA? Explain and cite your source

English First Garuda IndonesiaThe marketing mix and strategy

I think English First has marketing mix:

Product: English First offer the high quality course and education.

Price: English first offer a higher price than other course in the market offered. English First serve luxurious excellent and high quality course to their customers or their students and the other course offer regular standard course. English course targets people from medium to high-income level who are willing to pay more in order to receive better course.

Place: English first has more than 60 schools in more 20 cities which spread in Indonesia and has 500 schools & offices in more than 53 countries, you can find EF nearly everywhere. But the place which use English First surely in the exclusive place or exclusive complex residence. English First also has official website that we can online register.

Garuda Indonesia has 7 marketing mix. They are:

Product: Garuda Indonesia positioned itself as the only domestic airline that offers the high-quality service with Garuda Indonesia Experience service concept that is loaded with a variety of features top-class services and facilities.

Price: Garuda Indonesia is using the premium pricing strategy, which is to offer a higher price than other airlines in the market offered. Garuda Indonesia is using this strategy because it serves luxurious excellent and high quality services to their customers that merit more money than other airlines who offer regular standard services. Besides, it uses this strategy because it targets people from medium to high-income level who are willing to pay more in order to receive better services.

Place: Garuda Indonesia has the distribution network through two main sales channel, that channel is direct and indirect channels in various forms of static and moving facilities as an effort closer to the customer.

Promotion: Garuda Indonesia using various forms and methods as its promotional media, such as advertising in newspapers and magazines, TV, billboard, e-newsletters, membership Program, Garuda GarudaMiles BNI Credit cards and In-flight Magazine "Colors", and others. These offer will increase its brand loyalty.

Process: Garuda Indonesia control various services that consist of a variety of complex processes and procedures with a high level of quality control based on total quality management and integrated with one another. One of the latest system is Passenger Service systems (PSS) Amadeus ALTEA in order to serve passengers from the stage of sales at reservation center, through ticketing and all the way to check-in at the airport. PSS is also utilized to set flight schedules, inventory, seats allocation, fare and pricing management, passenger with management, code share and interline management, and other services.

Promotion: English First using various forms as promotional media, such as advertising in newspaper and internet, (in internet English first has interesting advertisement especially appearance in official website), magazines and membership program. English First also active to join in the education seminar. These offer will increase its brand loyalty.

Physical evidence: Garuda Indonesia aircraft using the latest output of the type Boeing and Airbus with an average aircraft age of not more than 6 years in order to ensure the security and safety of flights also contributed in the reduction of greenhouse gas emissions and decreasing energy consumption.

People: Garuda Indonesia has a corporate culture called FLY-HI consisting of eFficient & effective, Loyalty, customer centricitY, Honesty & openness and Integrity to serve as guide/manual for Garuda Indonesia personnel amount of 7.188 employees and 670 students. Garuda Indonesia has always been and remains committed to continuously improving the quality of personnel through series of training and learning programs.

So, I think Garuda Indonesia using appropriate the mix strategy and do the strategy properly and running well.

Garuda Indonesia using Quantum Leap Strategy or IPO (Initial Public Offering). Beside that, Garuda Indonesia has the strategies and divided into two. There are: corporate level and business unit level.

Garuda Indonesia’s strategy map

Sources:

www.ef.co.id

http://harga.web.id/berapa-sih-biaya-kursus-di-ef-english-first.info

www.iosrjournals.org

https://ticketindonesia.info/id/info_maskapai/GA_garuda_indonesia.php

https://www.garuda-indonesia.com

http://www.slideshare.net/RaihanDirgantara/garuda-indonesia-strategy-management-48781426

http://airlineanalysis.blogspot.co.id/2009/09/analisa-sistem-pengendalian-manajemen.htm

4. How do EF and GA assess the marketing mix and strategies? Explain and cite your source

English First Garuda IndonesiaHow assess the marketing mix and strategy

English First can assess the marketing mix and strategy through how many they can get the awards. Beside that, English First can assess the successful of the marketing mix and strategy through how well people know about this brand or about this course.They also can assess the marketing mix and strategy through how many students join with EF each year.And how their development.For example now EF has more than 60 schools from 20 big cities in Indonesia. And now has more than 40.000 professional teachers in 500 schools and office in 53 countries and service 15.000.000 students each year.

Garuda Indonesia can assess the marketing mix and strategy through how many they can get the awards. Beside that, Garuda Indonesia can assess the successful of the marketing mix and strategy through how well people know about this brand or about airline (with survey).And they also calculate about their:-improvements in financial performance-the level of customer satisfaction-Improved operational reliability and performance

These aspects they calculate once a year. And this calculation can show success or not their marketing and mix strategy. And can show improve or not their income

Garuda Indonesia

Awards

The diagrams

The source:

http://documents.mx/documents/garuda-indonesia-laporan-tahunan-2011-from-website-garuda.html

http://www.ef.co.id/englishfirst/whyef/whyef.aspx

5. How do EF and GA handle their human resource management to achieve their objectives? Explain and cite your source

English First Garuda Indonesia

Handle their HRM to achieve the objective

I think, English First already handle their resource management properly. This is the example about recruitment.

Teaching Jobs in Indonesia

Teaching jobs that offer an excellent package

EF English First teachers enjoy an excellent package that will afford you a great lifestyle. Compared to other ESL teaching jobs in Indonesia you will find that EF provides their teachers a highly competitive remuneration package.

EF's teaching jobs in Indonesia offer a monthly salary paid in local currency and equivalent to that of a local, well paid Indonesian manager. When you teach with EF, you can afford a lifestyle you never thought possible: get a housekeeper, have massages and enjoy restaurant meals on a regular basis.

Qualifications

A genuine interest in teaching, education and developing yourself

Open-mindedness, an adventurous spirit, and flexibility

Bachelor's degree in English related-field

Native English speaker Passport issued by the USA, Canada,

the UK, Australia or New Zealand TEFL/CELTA Certificate

Responsibilities

Planning and delivering lessons to both adults and children from 4 years old, in both one-on-one sessions and group workshops of up to 14 students.

Using electronic media and EF-developed courseware to teach English efficiently and effectively

I think, Garuda Indonesia already handle their resource management properly. It proved with some program Garuda Indonesia: “The transformation in the development of human capital as the Company’s business partner is directed towards realizing employee engagement and sustainable business growth.” These are some example:

Improved Services to Employees A conducive work environment also depends on the availability of an integrated employee information services. This employee facility thus becomes a necessity in order to improve services to employee.The facility can also serves as a consultative medium for employees regarding issues of their employment. A conducive work environment will promote a highlevel of employee engagement. In turn, this will facilitate the achievement of the vision and mission of Human Capital Management to be a business partner of the Company by developing professional and competent employees with Fly Hi values.

Development of Human Capital Information SystemThe Human Capital Information System (HC Information System) is developed with the interest of the employees in mind. In its development, the Company has added a number of system applications for issues that are directly related to employee needs that can be accessed through an

Evaluating student progress and providing ongoing guidance for improvement

Maintaining regular office hours Testing and placing new students in

appropriate courses

Employment package

Employment package details vary from school to school, but all schools offer the following:

Competitive salary, equivalent to that of a well paid Indonesian manager

Paid annual leave (average of 10 days + Indonesian National Holidays)

Official work visa and permits Flight reimbursement Comprehensive medical Insurance Accommodation in a furnished house

with 2-4 other teachers, or housing allowance

Professional development and academic support

Baggage and property insurance

Round-trip flights

Schools offer flight reimbursement to the teachers home country on completion of your contract. In addition, for each year you continue your teaching job in Indonesia with EF, you will be provided an annual flight reimbursement to your home country.

Accommodation for teaching staffs

Your teaching jobs in Indonesia with EF will allow you to enjoy living in a fully-furnished house, typically shared with 2-4 other teachers. In some cases, you will have a housing allowance. Utility bills and taxes are often included when accommodation is provided.

Teaching visas

employeeportal. Through this portal, employees have access to a variety of services, including adjustment to employee personal data, work leave, and request for flight concession, as part of the employee self service module. In addition, the system provides benefit information such as health benefits, Jamsostek, and pension fund. As part of the overall Company strategy that emphasizes sustainable performance, the Performance Management System (PMS) also utilizes this employee portal to perform all the PMS cycle processes from performance planning, development, tracking and reviewing.

Training Programs To improve the quality of training programs provided for company employees, Garuda Indonesia operates comprehensive training facilities including simulators for Boeing 737-800 NG and Airbus A330 aircraft as well as CBT for Boeing 737-800 NG and Airbus A330; e-learning facility; and English language competency for frontliners.

Pilots and Air Crews Most of the Company’s pilots are graduates of Sekolah Tinggi Penerbangan Indonesia (STPI), a leading flight school in Indonesia. In addition, the Company also recruits pilots from Bali International Flight Academy (BIFA) and a number of other flight schools through ab-initio direct entry recruitment process, as well as pilot recruitment from other sources including occasional pro-

EF offers legal teaching jobs in Indonesia. We will sponsor your official work visa and legal working papers as well as all relevant ID cards as required by the Indonesian government.

Health insurance

All EF teachers in Indonesia will be provided with nationally-sponsored health insurance.

Teaching hours

Your hours of work are predominantly in the afternoon and evening. Depending on school size and location, the working week may also vary. Each teacher is employed on a 40-hour working week, which includes 24 contact hours.

Academic and teaching support

EF has a full-time academic development division which is dedicated to providing teachers with the best tool box of teaching materials possible. This means as an EF teacher, you will have all the tools you need to do your jobs better, including teaching training workshops and on-line academic seminars.

Holidays

Teachers get an average of ten paid working days in addition to the public holidays in Indonesia. The centers will be closed for a week during the major Muslim holiday, Eid Fitri and another week for Christmas and New Year.

So, I think English First already using a human resource management properly. It proved with English First already arrange some regulation and share the information for people who want to teach in English First. In the website show some the information about: criteria or classifications, Responsibilities, Employment

hires from other airlines.

Training Programs for Air CrewsTo maintain the qualifications and competencies of air crews, consisting of flight crews and cabin crews, the Company engaged in mandatory regular recurrent training sessions. The recurrent training program requires each flight crew to undertake 2 (two) qualification inspections within a 12-month period, comprising of flying skill/competence test to maintain flying proficiency level and a medical test. In addition, each flight crew is required to attend in-class training as mandatory requirement to ensure the flying qualification and competence as a pilot. Cabin crews meanwhile are required to undertake 1 (one) qualification inspection within a 12-month period, comprising of tests in flight safety aspects, service aspects, and a medical test. In order to support the productivity of flight crews and cabin crews through compliance with prevailing regulations, an e-learning program has been developed with modules for Recurrent dangerous Goods and safety Emergency Procedure Training.

So, I think Garuda Indonesia already using a human resource management properly. It proved with Garuda Indonesia already give the training to improve their human resource and Garuda Indonesia also recruitment the best person that suitable with the criteria and Garuda Indonesia also Improved Services to Employees and Development of Human Capital

package, Round-trip flights, Accommodation for teaching staffs, Teaching visas, Health insurance, Teaching hours, Academic and teaching support, and Holidays. I think if all of the information are given first, so, the company can get or recruitment the teacher suitable with their objective.

For addition, English First in each country, has different criteria, and different regulation. You can see on https://ie.linkedin.com/jobs2/view/87270019?trk=jserp_job_details_text.This website show the job description / teaching job English First in Shanghai

Information System, the system provides benefit information such as health benefits, Jamsostek, and pension fund. Those show that Garuda indonesia have a good in a human resource management.

Garuda Indonesia

Human capital: Garuda Indonesia has a corporate culture called FLY-HI

Sources:

http://www.englishfirst.com/trt/teaching-jobs-in-indonesia.html

http://www.englishfirst.com/trt/job-offer-teacher-indonesia.html

https://ie.linkedin.com/jobs2/view/87270019?trk=jserp_job_details_text

http://documents.mx/documents/garuda-indonesia-laporan-tahunan-2011-from-website-garuda.html