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Investor Presenta,on Public Access May, 2015 © 2015 Proprietary & Confiden,al

Tumbleweed investor deck_may_2015_ir (public)

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Page 1: Tumbleweed investor deck_may_2015_ir (public)

Investor  Presenta,on  Public  Access  

May,  2015  ©  2015  Proprietary  &  Confiden,al  

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Disclaimers  

This  document  has  been  prepared  by  Tumbleweed  Holdings,  Inc.  (the  “Company”)  solely  for  investor  presenta,ons  as  of  March  2015.  This  document  does  not  cons,tute  an  offering  document.  This  document  is  the  sole  responsibility  of  the  Company.  Informa,on  contained  herein  does  not  purport  to  be  complete  and  is  subject  to  certain  qualifica,ons  and  assump,ons  and  should  not  be  relied  upon  for  the  purpose  of  making  an  investment  in  the  Company’s  securi,es  or  entering  into  any  transac,on  in  rela,on  therewith.  This  informa,on  and  opinions  contained  in  the  document  are  provided  as  at  the  date  hereof  and  are  subject  to  change  without  no,ce  and,  in  furnishing  this  document,  the  Company  does  not  undertake  or  agree  to  any  obliga,on  to  provide  recipients  with  access  to  any  addi,onal  informa,on  or  to  update  or  correct  the  document.  No  securi,es  commission  or  similar  regulatory  authority  has  passed  on  the  merits  of  any  securi,es  referred  to  in  this  document,  nor  has  it  reviewed  this  document.    This  presenta,on  includes  forward-­‐looking  statements  intended  to  qualify  for  the  Safe  Harbor  from  liability  established  by  the  Private  Securi,es  Li,ga,on  Reform  Act  of  1995.    These  forward-­‐looking  statements  generally  can  be  iden,fied  by  phrases  such  as  the  Company  or  its  management  “believes,”  “expects,”  “an,cipates,”  “foresees,”  “forecasts,”  “es,mates”  or  other  words  or  phrases  of  similar  import.    Similarly,  statements  herein  that  describe  the  Company’s  business  strategy,  outlook,  objec,ves,  plans,  inten,ons  or  goals  also  are  forward-­‐looking  statements.    All  such  forward-­‐looking  statements  are  subject  to  certain  risks  and  uncertain,es  that  could  cause  actual  results  to  differ  materially  from  those  in  forward-­‐looking  statements.    

2  ©  2015  Proprietary  &  Confiden,al  

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About  Tumbleweed  Holdings,  Inc.  

3  

•  Trades  on  OTCQB:  DCDC  •  143MM  Shares  Outstanding;  Market  Cap:  ~$2.44MM  •  Float:  ~23MM  shares  

Our  Mission:  •  Building  businesses  in  state-­‐legal  cannabis  and  related  high  growth  sectors  •  Target  opera,ons  in  science,  technology  and  data  that  support  the  

cannabis  value  chain  •  Deploy  capital  strategically  to  leapfrog  exis,ng  market  players  •  Develop  scalable,  repeatable  models  that  creates  a  na,onal  footprint  

•  Team  seasoned  in  cannabis,  financial  markets  and  public  company  opera,ons  •  LOI  in  place  with  cannabis  lab  tes,ng  business  in  fast-­‐growing  OR,    

other  targets  ID’d  •  Opera,onal  in  Q2  2015  upon  comple,on  of  funding  

©  2015  Proprietary  &  Confiden,al  

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Tumbleweed’s  Business  Strategy  

4  ©  2015  Proprietary  &  Confiden,al  

Our  Strategic  Focus:    •  Cannabis  “business  intelligence”  services,  including  

data,  technology  and  the  science  powering  the  cannabis  supply  chain  in  the  US  and  around  the  globe    –  Cannabis  tes,ng  labs  as  opera,ng  founda,on  for  our  

corporate  strategy  

–  Leapfrog  exis,ng  labs,  using  proven  quality  systems  aligned  with  ISO-­‐cer,fied  tes,ng  standards    

•  We  have  assembled  a  team  of  proven  business,  technology,  scien,fic  and  strategic  experts  

•  We  have  iden,fied  scalable,  repeatable  businesses  to  support  mul,ple  state-­‐specific  cannabis  markets    

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Formally  Establish    Company  

Friends  &  Family  Raise  Completed  

Define    Ac(va(on  Strategy  

Ac,vate  Founda,on  via  Ini,al  Acquisi,on  

Create  Investment  and  Acquisi,on  Momentum  

Operate  and  Further  Develop  Strategy    

Tumbleweed  Recent  Milestones  

An(cipated  Milestones  

1H  2015   2H  2015   2016  

Q1  2014   Q2  2014  

©  2015  Proprietary  &  Confiden,al   5  

Corporate  Milestones  

•  Key  Leadership  Named  •  Business/Market  Strategy  •  Acquisi,on  Target  ID    

&  Due  Diligence  •  Gather  Acquisi,on  Funding  

•  Tumbleweed  benefits  from  a  well  established  historical  investor  base  

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Cannabis  is  a  Rapidly  Growing  Market  

6  ©  2015  Proprietary  &  Confiden,al  

•  The  legal  cannabis  market  is  expected  to  grow  to  $8.2BB  in  the  next  3  years  •  34%  CAGR1  

•  Recrea,onal  sales  growing  faster  than  medical  sales1  

 

•  24  states  and  DC  have  legalized  cannabis  for  medical  or  adult  use  

•  3-­‐5  addi,onal  states  an,cipate  recrea,onal  legaliza,on  in  2016  

1  

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Cannabis  is  Gaining  Na,onal  Acceptance  

Sources:  Gallup,  Brookings  

7  ©  2015  Proprietary  &  Confiden,al  

•  American  antudes  towards  cannabis  are  shioing  rapidly  

•  Shios  cross  all  age  groups  •  Federal  Gov’t  beginning  to  

shio  their  stance  

“There  is  some  preliminary  data  showing  that  for  certain  medical  condi6ons  and  symptoms,  that  marijuana  can  be  helpful.”    -­‐  V.  Murthy,  US  Surgeon  General  

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Guiding  Principles  

Principles  that  guide  and  differen,ate  Tumbleweed:  1.  Broad  penetra,on  of  mul,ple  cannabis  market  sectors  

2.  Geographically  scalable  business  models  with  limited  regulatory  barriers  to  cross-­‐

border  expansion  

3.  Development  of  repeatable,  synergis,c  businesses  4.  Fundamentals  driven  

o  revenue-­‐  and  margin-­‐capable  in  12-­‐24  months  of  acquisi,on  

5.  Innova,on  focus  o  priori,zing  market  crea,ng  or  fast  follower  model  opportuni,es  

6.  Data-­‐rich  opera,ons  crea,ng  mone,zable  intellectual  property  

7.  Ac,ve  holding  company  management  and  support  

8.  Transparent  posture  to  build  marketplace  trust  with  investors,  regulators  and  the  cannabis  community  

16  

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Segmen,ng  the  Category  

9  

1  

1  

2  

2  

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Opportunity  &  Ra,onale  

Tumbleweed  is  leveraging  the  intersec,on  of  two  key  trends  in  this  rapidly  growing  economy,  sharing  focus  on  business  data  

Business  Intelligence  Technology  Few  solu,ons    yet  in  market  

Lab  Tes,ng  >100%  CAGR  through  2018  

Data  

Trend  #2  Consumer  Safety  

Pa,ent  and  consumer  safety  is  paramount,  driving  states  to  require  scien,fically  rigorous  product  safety  and  quality  tes,ng  

Trend  #1  Business  Matura,on  

Produc,on,  manufacturing  and  retail  cannabis  businesses  are  demanding  more  sophis,cated  technology  services  and  systems  

10  ©  2015  Proprietary  &  Confiden,al  

Source:  Tumbleweed  Analysis  

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Long  Term  Data  &  Technology  Vision  

Quality  lab  tes,ng  is  our  “first-­‐step”  founda,on  for  a    long  term  growth-­‐oriented  data  and  technology  strategy  

Business  Intelligence  

Data   Lab  Tes,ng  

Grow  &  Produc,on  Support  

Retail    Point  of  Sale  

Digital  Marke,ng  Automa,on  

11  

We  are  developing  a  proprietary  technology  architecture  that  builds  value    from  capturing,  analyzing,  repor,ng  and  mone,zing    

mul,ple  data  streams  for  mul,ple  customers  and  stakeholders  

©  2015  Proprietary  &  Confiden,al  

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Benefits  to  Lab  Tes,ng  Businesses  

12  ©  2015  Proprietary  &  Confiden,al  

•  Rapidly  maturing  service  layer  in  cannabis  economy  

•  Tes,ng  requirement  growing  steadily    •  Direct  supply  chain  integra,on  with  cannabis  

producers,  MIPs  manufacturers  and  dispensaries  •  Data  rich  output  delivering  insight  to  mul,ple  

stakeholders  •  High  degree  of  repeatability  of  services  model  

across  the  country  •  Early  stage  partners  with  rela,ve  speed  to  net-­‐

posi,ve  revenue  •  Alterna,ve  revenue  streams  available  including  

hemp  and  general  agriculture  •  Developing  partnerships  with  university-­‐backed  

medical  research  studies  

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Regulated  Cannabis  Market  Value  Chain  

13  ©  2015  Proprietary  &  Confiden,al  

•  There  are  many  possible  points  in  the  cannabis  value  chain  from  producer  to    consumer  where  lab  tes,ng  is  mandated  by  government  and  demanded  by  users  

•  We’ll  provide  tes,ng  services  throughout  the  product  lifecycle    •  The  data  that  is  generated  allows  us  to  provide  addi,onal  services    

•  Real-­‐Time  access  to  test  results  •  Labeling  for  compliance  and  consumer  confidence  •  Analy,cs  services  to  aid  producers  in  product  development    

-­‐  Lab  Revenue  Opportunity  

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Planned  Rollout  -­‐  Tes,ng  Labs    

•  Shared  procedures  and  services  model  

•  Founda,on  for  rapidly  scalable  na,onal  footprint  

14  ©  2015  Proprietary  &  Confiden,al  

•  Ini,al  Acquisi,on:  Portland,  Oregon  –  Ready  to  launch  -­‐  60  days  to  opera,ons  –  Planning  advanced  level  of  instrumenta,on,  

processes,  service  and  obtaining  cer,fica,on  •  ISO-­‐17025  •  NELAC  

–  Ini,al  customers  and  channel  partners  iden,fied,  agreements  in  place  

–  LOI  in  place  with  Portland  team  with  strong  cannabis  network  and  rela(onships  

•  Other  prospec,ve  priority  states  –  CA,  WA,  CO,  NV,  IL,  MA  based  on  market  

dynamics  and  scale  of  opportunity  –  Extend  our  founda,onal  quality,  proprietary  

processes  and  cer,fied  opera,ons  model  via  partnership  and  licensing  opportuni,es  

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Tes,ng  Lab  Founda,on  Market:  Oregon  

15  

•  OR  Medical  Marijuana  Program  (OMMP)    •  Established  1998  •  65,000  current  OMMP  pa,ents  -­‐  25,000+  

Portland/Salem  area  •  200+  licensed  dispensaries  

•  All  legal  cannabis  in  Oregon  is  required  to  be  tested  prior  to  release  to  pa,ents  

•  Current  state  tes,ng  requirements  not  in  line  with  general  laboratory  industry  standards    

•  Lack  of  consistency  and  accuracy  in  results  

•  OR  Recrea,onal  Marijuana  Program:  Ballot  Measure  91-­‐  Approved  November  2014  •  Allows  for  licensed  and  regulated  cul,va,on  and  sales  of  cannabis  by  January  2016  •  Massive  market  for  tes,ng  services  -­‐  70,000  pounds  per  year  forecast    

•  Oregon  Liquor  Control  Commission  (OLCC)  to  administer  program.  Rules  will  likely  mirror  current  OMMP  regula,ons  and  Washington  State  regula,ons  

©  2015  Proprietary  &  Confiden,al  Source:  2015  oregon.gov  

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Our  Compe,,ve  Posi,oning:  Tes,ng  Labs  

16  ©  2015  Proprietary  &  Confiden,al  

•  Our  lab  model  is  designed  to  deliver  improved  cannabis  tes,ng  accuracy,  consistency  and  transparency  than  what’s  available  to  Oregon  customers  today    

•  Our  seasoned  lab  sciences  leadership  team  and  advanced  instrumenta,on  packages  will  empower  us  to  leapfrog  our  compe,,on  

Source:  Tumbleweed  Marketplace  Analysis,  2015  

At  launch,  Tumbleweed  plans  to  have  a  more  sophis,cated  set  of  cannabis  tes,ng  and  technology  services  than  any  other  Oregon  cannabis  lab  today  

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Poten,al  Rollout  -­‐  Tes,ng  Labs    

Portland,  OR  Boston,  MA  

Seatle,  WA  

Los  Angeles,  CA  

Las  Vegas,  NV  

Denver,  CO  

immediate  

an,cipated  

Chicago,  IL  

17  ©  2015  Proprietary  &  Confiden,al  

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Cannabis  Data  &  Technology  Business  Opportunity  

•  Providing  business  intelligence  is  a  key  long  term  pillar  for  the  cannabis  industry  supply  chain  

•  Available  category-­‐specific  sooware  is  currently  immature,  with  tradi,onal  supply  chain  sooware  not  yet  focused  on  cannabis    

•  Sooware  and  data  represent  repeatable,    high-­‐margin  assets  

•  We  have  an  LOI  in  place  to  develop  delivery  soHware  in  a  Joint  Venture  with  a  leading  home  delivery  service  in  California  

•  We  plan  to  leverage  a  variety  of  data  –  Lab  tes,ng  results  –  Product  formula,on  insights  –  Gene,c  traceability  –  B2B  business  intelligence  –  Consumer  behavior  

18  ©  2015  Proprietary  &  Confiden,al   18  

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Data  as  a  Business  

•  We  plan  to  leverage  our  founda,onal  businesses  and  exper,se  in  labs  and  sooware  to  capture,  analyze  and  profitably  sell  access  to  the  output  of  our  analyses.  

•  Initally,  two  primary  data  mone,za,on  opportuni,es  –  Aggregated  cannabis  lab  tes,ng  data    

•  Analyzed,  packaged  and  sold  to  growers,  extractors  and  retailers  –  Consumer  behavior  data  

•  Aggregated,  anonymized  and  sold  as  targe,ng  data  to  cannabis  marketers  and  general  product  manufacturing  marketers  in    parallel  industries  

19  

Produc,on  Data   Point  of  Sale  Data   Consumer  Behavior  Data  

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Technology  Plan  

•  Business  Intelligence  Value  Proposi,on  –  Mul,ple  use  cases  being  underserved  and  market  seeking  

more  sophis,cated  solu,ons  –  Data  from  lab  tes,ng  business  and  various  supply  chain  

rela,onships  will  be  leveraged  

•  Pursuit  of  Dual  Revenue  Streams  –  “Sooware  as  a  Service”  subscrip,on  fees  –  Mul,-­‐source  data  capture,  aggrega,on,  analysis  and  value-­‐

added  mone,za,on  •  R  &  D:  Tumbleweed  Technology  

–  Led  by  accomplished  Chief  Technology  Officer    –  Pre-­‐Revenue,  trac,on  dependent  on  market  forces  

 

•  “Sooware  as  a  Service”  (SaaS)  

•  Labs  data  founda,on  •  Data  mone,za,on  

20  ©  2015  Proprietary  &  Confiden,al  

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4  Year  Development  Roadmap  

21  

Tes,ng  Labs  OR  WA  CA  MA  IL  

Technology  Delivery  Logis,cs  Grow  Monitoring  

mCommerce  

Data  Services  Business  Intelligence  

Market  Targe,ng  

Corporate  Management  

Finance  Strategy  

1H  FY1   2H  FY1   1H  FY2   2H  FY2   FY3   FY4  

Current  Raise:   2nd  Raise   Self-­‐Sustaining  

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Barry  Regenstein  Chief  Financial  Officer  

(interim)  

Gary  Herman  Chairman,  CEO  

Seth  Lukash  President,  COO  

 

Bill  Hewson  Chief  Strategy  Officer  

 

Patrick  Moore  Chief  Technology  Officer  

 

©  2015  Proprietary  &  Confiden,al   22  

Tumbleweed  Corporate  Leadership  

General  Manager*  Tes,ng  Lab  Services  

General  Manager*  Data  &  Technology  

Services  

*  Currently  confiden,al  

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Seth  Lukash  President  &  COO  

Patrick  Moore  Chief  Technology  Officer  

Barry  Regenstein  CFO  (interim)  

Gary  is  an  experienced  execu,ve,  seasoned  porxolio  manager  and  investor.    He  was  previously  an  investment  banker.    Gary  has  sat  on  the  boards  of  many  public  and  private  companies.    He  has  a  B.S.  from  the  University  at  Albany.      

Seth  is  past  Chairman  and  CEO  of  Tridex  Corpora,on,  a  $100  million  manufacturing  and  technology  holding  company.  Seth  also  led  Progressive  Sooware,  a  leading  provider  of  applica,on  sooware  to  the  restaurant  and  hospitality  market.  He  has  his  B.A.  in  Finance  from  University  of  Miami.  

Patrick  has  over  25  years  of  advanced  technology  leadership  and  innova,on  to  his  credit.  He  has  leadership  experience  in  both  enterprise  and  start  up  organiza,ons,  including  being  CTO  of  sephora.com  and  was  a  co-­‐founder  of  Lemonade,  Time  Magazine’s  “App  of  the  Year.”  Patrick  lives  in  Portland,  OR  and  received  his  BS  from  Oregon  State  University.  

Bill  leads  Tumbleweed’s  company  and  opera,ng  unit  strategies,  including  posi,oning,  marketplace  penetra,on,  branding,  and  communica,ons.    With  25  years  of  prior  leadership  posi,ons  in  a  variety  of  public  and  private  companies  focused  on  strategy  and  marke,ng,  Bill  holds  a  degree  in  economics  from  St.  Lawrence  University.    

Barry  Regenstein  is  a  global  senior  execu,ve,  with  more  than  25  years  leadership  experience.  Mr.  Regenstein  most  recently  served  as  President  and  Chief  Financial  Officer  of  Command  Security  Corpora,on.  He  is  a  Cer,fied  Public  Accountant  and  a  graduate  of  the  University  of  Maryland  with  a  Masters  Degree  from  Long  Island  University.    

Bill  Hewson  Chief  Strategy  Officer    

©  2015  Proprietary  &  Confiden,al   23  

Tumbleweed  Corporate  Leadership  

Gary  Herman  Chairman  &  CEO  

Gary  Herman  Chairman  &  CEO  

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Gary  Herman  Chairman  &  CEO  Tumbleweed  Holdings,  Inc.  720  Fioh  Ave,  10th  Floor  New  York,  NY  10019  212-­‐247-­‐0581  [email protected]    

24  

Contact  

Seth  Lukash  President  &  COO  Tumbleweed  Holdings,  Inc.  720  Fioh  Ave,  10th  Floor  New  York,  NY  10019  203-­‐246-­‐7871  [email protected]    

©  2015  Proprietary  &  Confiden,al