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TEMSA R&D and Technology Inc.
TURKEY-KOREA WORKSHOP ON AUTOMOTİVE R&D 2008
TECHNOLOGY MANAGEMENT GROUP TEAM LEADER
VOLKAN BAYRAKTAR17.12.2008
TEMSA R&D and Technology Inc.
• Turkey’s Most Valuable Holding Company• Main Operational Areas;
– Financial Services– Automotive– Industrial Yarn and Tire Manufacturing– Cement Industry– Retail Business– Energy– Textiles
• 2007 Consolidated Revenues 19,3 billion YTL• 2007 Net Income 969 million YTL
TEMSA is a wholly owned subsidiary of
TEMSA R&D and Technology Inc.
TemSA was founded. Main activities were construction andcontracting projects19681968
Licensing agreement signed withMitsubishi
19841984
First licensed coach production19871987
First TemSA branded Midibus Prestij production19921992
Design of the first TemSA Bus Body20012001
History 1/2
TEMSA R&D and Technology Inc.
Focusing on European Markets and foundation of “TemsaEurope”20022002
Establishment of R&D and prototyping center20032003
Diamond, Opalin, Powerbus20042004
HD Safari, Tourmalin20052005
TemSA R&D and Technology Corp., Metropol20062006
Metropol S, Prestij Super Deluxe20072007
History 2/2
TEMSA R&D and Technology Inc.
Product Line-Up
TEMSA R&D and Technology Inc.
TEMSA
DiamondSafari (HD, RD, IC)
SafirTourmalin
CBU’s
SALES AREASALES AREA
TURKEYTURKEY
Production
Bus Midibus Light Truck Commercial Veh. Passenger Cars Constructon Eq.MetropolOpalinPowerbusPrestij
Canter (Mitsubishi) L 300 (Mitsubishi)
L 200 (Mitsubishi)
Pajero (Mitsubishi)
Outlander (Mit.)
Lancer (Mitsubishi)
Colt (Mitsubishi)
Loader (Komatsu)
Forklift (Komatsu)
SALES AREASALES AREA
TTURKEY & INTERNATIONAL MARKETSURKEY & INTERNATIONAL MARKETS
TemSA Operational Areas
TEMSA R&D and Technology Inc.
Temsa Adana• Total Land 555.000 m2• Covered Area 105.000 m2• 1639 employees• Annual Capacity:
– 1.000 bus– 2.000 midibus
TemSA Facilities
Temsa Egypt• Total Land 80.000 m2• Covered Area 30.000 m2• 750 employees• Annual Capacity:
– 500 bus– 500 midibus
Temsa R&D and Technology• 197 employees
– 92 Engineers– 43 Draftsmen– 3 Industrial Designers– 49 Technicians– 10 Others
Temsa Adapazarı• Total Land 150.000 m2• Covered Area 30.000 m2• Annual Capacity:
– 7.500 light trucks
TEMSA R&D and Technology Inc.
R&D Branches
Product EngineeringDepartment
TemSA Inc. TemSA R&D andTechnology
• Temsa R&D Corporation works in close cooperationwith the R&D Department within Temsa A.S.
• Temsa R&D Corporation is responsible for;– developing new platform vehicles,
– developing design alternatives for ongoing vehicles,
– searching and implementing alternative material solutions.
• Temsa R&D Department is responsible for;– product development,
– documentation for serial production,
– corrective actions for serial production vehicles
TEMSA R&D and Technology Inc.
Location
TEMSA R&D and Technology Inc.
ü Concept and Technology Development
ü Technology Monitoring and Technology Transfer
ü Market Research
ü New Product Design/Analysis/Testing
ü Prototyping
ü Product Development
ü Project Management
ü Building National/Multinational Strategic Collaborations andProject Consortiums
ü Intellectual Property Rights Management
TemSA R&D and Technology
TEMSA R&D and Technology Inc.
•March 2006 Foundation of the Company•June 2006 Starting Operations in TÜBİTAK-MAM Technology Free Trade Zone
TemSA R&D and Technology
TEMSA R&D and Technology Inc.
AdvancedTechnologies
BreakthroughApplications
PlatformCreation
DerivedProducts
Current ProductPortfolio Support
Collaborative R&D Projectswith Research Platforms
Research Companies Established in Universities
Cooperation with Universitiesand Research Institutes
Internal R&D Operations
R&D Structure
TEMSA R&D and Technology Inc.
Coach
Intercity
City
Midibus
Truck
Trailer
ProgramDirectors
Chassis Design
P/T Design
Electric/Electonic
Body Design
Trim Design
HVAC
Product DevelopmentManager
CAE
Homologation
Quality Assurance
R&D Workshop
Purchasing
Materials
Configuration
Validation & SupportManager
General Manager
Technology Management
Industrial Design
Organization Chart
TEMSA R&D and Technology Inc.
R&D Division
Ø 91 EngineersØ 43 DraftsmenØ 3 Industrial Designers
Human Resources
Workshop
Ø 1 EngineersØ 49 Technicians
TEMSA R&D and Technology Inc.
Human Resources
Education
Ø 2 PhDØ 50 M.sc.Ø 70 B.Sc.Ø 30 Associate Degree
TEMSA R&D and Technology Inc.
TEMSA
R&D
Division
Corporate Strategy
Marketing Strategy
Resource Allocation
R&D Strategy
Product/Program Strategy
Project Management
Positioning the R&D Division
TEMSA R&D and Technology Inc.
Design Validation Groups
PROGRAM MANAGEMENT
TemSA R&D Process Management
TEMSA R&D and Technology Inc.
ChassisChassis CAECAE
Styling GroupStyling Group
PowertrainPowertrain TestingTesting
PurchasingPurchasing
BodyBody HomologationHomologation
MethodologyMethodology
Electric/ElectronicElectric/Electronic Quality AssuranceQuality Assurance
MaterialsMaterials
TrimTrim ConfigurationConfiguration
HVACHVAC
Program OfficeProgram Office
Des
ign
Spec
ializ
atio
n G
roup
sD
esig
n Sp
ecia
lizat
ion
Gro
ups
Valid
atio
n G
roup
sVa
lidat
ion
Gro
ups
Supp
ort
Gro
ups
Supp
ort
Gro
ups
Truck Program OfficeTruck Program OfficeMidibus Program OfficeMidibus Program OfficeI/C Bus Program OfficeI/C Bus Program OfficeCoach Program OfficeCoach Program Office
R&D WorkshopR&D Workshop
Technology Management GroupTechnology Management Group
City Bus Program OfficeCity Bus Program Office Trailer Program OfficeTrailer Program Office
Specialization Groups
TEMSA R&D and Technology Inc.
Production
Employees
Customers
Competitors
Suppliers
Regulations
ProjectDevelopment andFeasibility Study
ConceptualDesign
Detailed Designand Engineering
Pre-SerialProduction
X+10 X+3 X+3 / X+1 X+1
Budgeting
Product Development Process
TEMSA R&D and Technology Inc.
R&D Process
Market Research Technology
Monitoring and
Integration
Concept Development
Preliminary
Design
PrototypingTesting
Engineering Analysis
TEMSA R&D and Technology Inc.
Design Revision
Production of
Final Prototype
Testing Final Prototype Engineering
Analysis
Homologation and
Type Approval
Testing
R&D Process
TEMSA R&D and Technology Inc.
Ø Alternative Materials Characterization and Application
Ø Analysis and Integration of Alternative Powertrain Systems
Ø Weight Reduction Operations
Ø Simplification of Production and Assembly Systems
Ø Vehicle Dynamics Improvement Activities
Ø Development of Active and Passive Safety Technologies
Ø Intelligent Mobility System Applications
Ø Component based and full vehicle structural analysis, vehicledynamics and CFD analysis
Ø Emission, fuel consumption, engine performance, HVAC and vehicledynamics tests
R&D Activities
TEMSA R&D and Technology Inc.
Ø Developing smarter, safer, environmentally friendlier vehicles
compatible with the transportation infrastructure
Ø Developing vehicles with high vehicle-to-vehicle and vehicle-to-
infrastructure communication capability
Ø Developing innovative conceptual designs for public and freight
transportation
Ø Customizing the vehicles for the special needs of institutions,
companies and individuals
R&D Objectives
TEMSA R&D and Technology Inc.
CFDComputational Fluid Dynamics
TEMSA R&D and Technology Inc.
Air Flow Analysis
TEMSA R&D and Technology Inc.
<ψ>
<w>
Aerodynamic Tests
TEMSA R&D and Technology Inc.
Strength AnalysisFinite Element Method and Analysis
TEMSA R&D and Technology Inc.
Light Truck Cabin Roll Bar Bracket
TEMSA R&D and Technology Inc.
Towing Hook Analysis
TEMSA R&D and Technology Inc.
NVHNoise, Vibration, Harshness
TEMSA R&D and Technology Inc.
• Riding Comfort Analysis,– Comparing the results with ISO 2631 standards
• Measuring Noise and Vibration,– Comparing the results with competitors and acceptable
values.
NVH Analysis, Driver and Passenger Comfort
TEMSA R&D and Technology Inc.
Driver and Passenger Comfort Test
TEMSA R&D and Technology Inc.
NVH - Modal Analysis
TEMSA R&D and Technology Inc.
Durability Analysis
TEMSA R&D and Technology Inc.
Old Design Process for Durability Validation and Verification
TEMSA R&D and Technology Inc.
Test Centers - MIRA
TEMSA R&D and Technology Inc.
Resonance Road
Belgian Pavement
Test Centers - MIRA
TEMSA R&D and Technology Inc.
CAE
CUP (CustomerUsage Profile)
Current Design Process for Durability Validation and Verification
TEMSA R&D and Technology Inc.
Data Entry to Simulate Turkish Intercity Roads
TEMSA R&D and Technology Inc.
Force Direction and Magnitude Data Collection
TEMSA R&D and Technology Inc.
Analyses of Vehicle Behaviors on Torsion
TEMSA R&D and Technology Inc.
Analyses of Torsional Stiffness
TEMSA R&D and Technology Inc.
Analyses of Vehicle Behaviors on Bending
TEMSA R&D and Technology Inc.
Vehicle Dynamics Model
TEMSA R&D and Technology Inc.
Simulation of Road Conditions on the Design
TEMSA R&D and Technology Inc.
Behavior of the Vehicle on Belgian Pave
TEMSA R&D and Technology Inc.
Vehicle SafetyRollover Analysis
TEMSA R&D and Technology Inc.
Statistically the fatality rate is high in rollover accidents
Accident Statistics
TEMSA R&D and Technology Inc.
Ø ECE-R66 is the regulation defining the minimum strength expected fromthe bus structure to minimize the fatality and injuries in rollover accidents.Ø ECE-R66 approval is requested in the countries that already adopted the2001/85/EC directive.Ø Criterion: No structural part of the bus should penetrate the survival space
ECE-R66 Regulation
TEMSA R&D and Technology Inc.
ECE R66 Rollover Analysis
Crash & Safety
TEMSA R&D and Technology Inc.
Dummy w/oSafety belt
Dummy with2 Point Safety Belt
Dummy with3 Point Safety Belt
Effect of Safety Belts During a Rollover Accident
TEMSA R&D and Technology Inc.
Dummy w/o Safety Belt
TEMSA R&D and Technology Inc.
Dummy with 2 Point Safety Belt
TEMSA R&D and Technology Inc.
Dummy with 3 Point Safety Belt
TEMSA R&D and Technology Inc.
Vehicle SafetyCrash Analysis
TEMSA R&D and Technology Inc.
Braking Performance Tests
TEMSA R&D and Technology Inc.
Braking and Stopping Distance
TEMSA R&D and Technology Inc.
• Frontal Crash Model is analysed• Rigid engine, axles, fuel tank, air condition and wheels are used• The speed at crashing instant is 60 km/h
Model
TEMSA R&D and Technology Inc.
Frontal Impact – 60 km/h
TEMSA R&D and Technology Inc.
Frontal Impact – 60 km/h
TEMSA R&D and Technology Inc.
Diesel City Bus
Trailer
Hybrid Engine City Bus
Light Truck
Heavy Truck
New Generation Opalin/Powerbus
New Generation SHD
New Generation I/C
Fuel Cell City Bus
On Board Diagnosis System
Q1 Q2 Q3 Q4
2006
Q1 Q2 Q3 Q4
2007
Q1 Q2 Q3 Q4
2008
Q1 Q2 Q3 Q4
2009
Product Development Projects
TEMSA R&D and Technology Inc.
New Bus Project (CityBus O101)
Ø Innovative vehicle design based on customer needsØ Alternative materials application for chassis and bodyØ Innovative joining methodsØ Strategical collaboration with Sabancı University and İstanbul
Technical University
R&D Projects
TEMSA R&D and Technology Inc.
Alternative Fuel Vehicle Project
Ø Engine that meets Euro 6 and Tier2 Bin5 emission levelsØ Developing an engine power management system efficiently
operating at low rpm’s.Ø Low NOx and particulate emissionsØ Low fuel consumption and low CO2 emissionsØ Strategic Partnership with TÜBİTAK Energy Institute
R&D Projects
TEMSA R&D and Technology Inc.
Light Vehicle Project
Ø Light and high durability vehicle
Ø Hybrid material use in chassis and body applications
Ø Innovative Joining MethodsØ Aluminum-composite light material city bus design and prototypingØ Strategic Cooperation with Sabancı University, ASAŞ, ASSAN
Aluminum and TÜBİTAK
R&D Projects
TEMSA R&D and Technology Inc.
Project Proposal for SST-2007-RTD-1 Call
Ø Advanced telematics and ticketing system applicationsØ Customized interfaces for elderly and handicapped peopleØ On-board passenger flow optimizationØ Alternative engine technology applicationsØ Alternative material applicationsØ Consortium members from 6 EU countries and from different
competence and technology areas
R&D Projects
TEMSA R&D and Technology Inc.
Project Proposal for ICT-2007.6.1. Call
Ø Driver fatigue monitoring and modelling technologiesØ Image processing and sensor fusion applicationsØ Use of internal and external monitoring and modelling
technologiesØ Consortium members from 9 EU countries and from different
competence and technology areas
R&D Projects
TEMSA R&D and Technology Inc.
R&D Projects
Project Proposal for SEC-2007-2
Ø Development of early warning system for threats targetingtransportation infrastructure
Ø Application of video monitoring systems in publictransportation vehicles
Ø Developing an algorithm for the classification of the trafficdelays based on threat level
Ø Consortium members from 8 EU countries and from differentcompetence and technology areas
TEMSA R&D and Technology Inc.
R&D Projects
Project Proposal for ICT-2007.6.1. Call
Ø On board data gathering systemsØ Application of GPS/GPRS communication technologiesØ Use of PDA interface for driver warningØ Consortium members from 5 EU countries and from different
competence and technology areas
TEMSA R&D and Technology Inc.
R&D Projects
Project Proposal for SST-2007-RTD-1
Ø Advanced hybrid technology applicationØ Application of B100 fuel and fuel cell technologyØ B100 engine life cycle testing and hybrid technology
laboratory testingØ Consortium members from 6 EU countries and from
different competence and technology areas
TEMSA R&D and Technology Inc.
“To be a World Class Global Brand”
TemSA’s Vision
TEMSA R&D and Technology Inc.
“As a commercial vehicle producer,together, we create innovative solutions
for our customers”
TemSA’s Mission