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TELEKOM INNOVATION LABORATORIES
10/06/2014 – strictly confidential, confidential, internal, public – 1
TV Service Center May 27, 2014
Thomas Staneker
TV SC
TELEKOM INNOVATION LABORATORIES
Entry statement, fresh from the press
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§ Anyone can watch any show on any screen – but only if you’ve got a (cable) subscription
§ 85% of homes in the US subscribe to some package of television § If you’re an HBO subscriber and you are used to going to the broadband
and watching HBO Go, that is the future of TV.
... in a nutshell
International TV Service Center
TELEKOM INNOVATION LABORATORIES
3
So, what IS actually Successful PayTV?
Device Proliferation
Content Interaction
TV
i-TV
Multi-TV
§ Reach EVERYBODY § Offer outstanding CONTENT § Be PORTABLE § Run on ANY screen § Give customers GUIDANCE § Deliver BROADCAST
QUALITY ... ... at WEB SPEED
§ INNOVATE § Introduce new ECOSYSTEMS § ...
Successful PayTV
International TV Service Center
TELEKOM INNOVATION LABORATORIES
Hungary is not enough
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DTAG Countries DTAG PayTV Countries
§ More than 5 million subscribers out of which 3 million in CEE/SEE
§ 1,4-1,7 STBs per household § Market shares from 20% to
65% § 3 x number 1, 2 x number 2 § Live and VOD OTT service in
almost all countries
DT PayTV at a glance
§ TV GO in Hungary § Acquisition of Digi Slovakia § First Cloud-STB trial in
region
Latest Achievements ...
International TV Service Center
TELEKOM INNOVATION LABORATORIES
DTAG proudly presents ... the TV Service Center
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Plan & Build Purchasing Run Product Delivery
Plan Build Operate Support Market Sales Vendor Relation Purchase
phase 2 local
§ Technological Paradigm shift requires deeper technological involvement and more resources § TV Service Center: joint NatCo initiative to consolidate TV Expertise, hosted by Magyar Telekom § Upcoming replacement of legacy platforms will require bundling of resources § Design-to-Cost logics leads to purchasing power consolidation and cost leadership § Decreased overall time-to-market due to internatonal risk mitigation and parallel development § Ad-Hoc development capabilities allow a fast track to innovation in lead NatCos
phase 1
TV Service Center consolidates engineering muscle of 7 countries
International TV Service Center
TELEKOM INNOVATION LABORATORIES
Short term Next Generation TV: The End of the Monoliths
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§ Historical experience: Cost by far too high § Vendor lock-in: Microsoft, Ericsson, Accenture ... § Low choice (UI, STB, Apps): only 4 STBs, no freedom on UI § Declining innovation after 4-5 years of platform lifetime
Where we come from: SINGLE VENDOR BLACK BOX
§ TV Service Center defined platform with open APIs § Independent sourcing of Ecosystem elements § Better price/feature transparency leading (-50% cost ) § Introduce new industry players
Where we are heading to: OPEN ARCHITECTURE
Platform Client STB User Interface
Black Box
User Interface
STB Hardware
STB Client
Platform
Ecosystem
TV Service Center taking up responsibility and roadmap
Vendor has end to end responsibility and drives his own roadmap
International TV Service Center
example
TELEKOM INNOVATION LABORATORIES
We are working on the Mid and Long Term Future TV
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§ Move CPE processing power into the cloud
§ First trials in Greece and Croatia * single tuner
zapper
CloudTV
§ Holistic 360 degree seamless service on whatever device
§ Consolidate local initiatives
TV Everywhere
§ Use second screen to personalize experience
§ Personal vs. household service
Personalization
§ Create international recommendation platform
§ If Content is the King, Context is the Queen * single tuner
zapper
Recommendation § Asset management,
content post-production, meta data handling
§ Multi-format HE
Industrialization
§ Increased number of common system elements
§ Unification of User experience
Scale
Let’s be clear about the basics: PREMIUM CONTENT REMAINS THE KILLER
International TV Service Center
TELEKOM INNOVATION LABORATORIES
Summary
8 International TV Service Center
§ PayTV is a healthy and growing business § Success criteria for successfull PayTV are well-
known § Deutsche Telekom plays a leading role
§ By market share and growth rate § By bundling its engineering forces in CEE/SEE § By continuing to be an innovation leader § By driving platform standardization forward
§ We’ll see a number of exciting new things coming in the near and far future
TELEKOM INNOVATION LABORATORIES
9 International TV Service Center
Thank You!