Tweeting for Profit

Noah RattnerMark Sampang

Rebecca Fackrell

In 2008: user base grew 1,841%

Businesses using Twitter

Advantages/Disadvantages

Fliqz

Small video-hosting service with 20 employees

Subscribed to anyone who may seemed interested

Posted three of four updates a day

Customer Service

Fliqz

Success with Twitter

Free Marketing

1,358 followers

Seal a $6,000 contract

Signs or renews 30 deals monthly

A Growing Sensation

More than online companies benefit

Comcast, JetBlue, Zappos, Whole Foods, Starbucks

Help Desks

Advertising and Promotions

Retail StoresMission Pies

Tasty, inviting tweets about food

52 Teas

"In 2007 we shipped one or two packages every two to three weeks," says Frank Horbelt, 38, founder of 52Teas. "Now we ship 52 packages a week."

Challenges

Limited ways to filter the increasing Twitter chatter

Tweeting too aggressively

Time consuming

@QuestionTimeDo you Tweet? What do you Tweet about?

Who do you follow? Any businesses that you follow? Does anyone have any followers?

Why do you/would you follow a business?

Is this a fad or do you think Twitter is here for good?

How do you think this could become profitable if it’s not a “social media” outlet as Twitter CEO mentioned?