Mackena BellTwitter Research

Presentation

Atiya StrangeChristian Lewis

Alex GarnerLance Calloway

Kiara Y. Bass

Subject

• Mackena Bell

Objective

• Increase Mackena Bell’s followers on Twitter• Increase her interaction with Twitter followers • Promote sponsors and potential sponsors via

Twitter• Enhance her overall presence in the Nascar

Industry

Strategies

• Target Audience– Young minority fans

• Become more of a “People Person”– Interact more with followers and other racers on

Twitter• Contests– Use Twitter to be a platform for contest– Give away signed Nascar paraphernalia as prizes

from MacKena Bell

Strategies

• Multimedia– Tweet more pictures of her professional and

personal life with family• Connect– Link all social media platforms for efficient tweets– Connect with other racers in Nascar division on

Twitter

Strategies

• Engage– Become more engaged with target market

• Publicity– Attend more public appearances– More buzz will circulate more news stories about

Mackena– Become more community orientated

Strategies

• Publicity (Continued)– Partner with colleges to discuss Nascar and being

a Women in the industry– Visit HBCUs• Partner with campus promotional groups (i.e. HU

Underground) with promoting visits• Use a hash tag for the promotion• Promote a case study competition with prizes