Two-Wheeled Revolution: How Bicyclists Shaped Philly

How Bicyclists Shaped Philly


EXHIBIT DESIGNER

elizabeth russell

324 North Preston StreetPhiladelphia, PA 19104

Philly ProjectDesign Development Package

November 10, 2011

Client:University of the ArtsRosenwold-Wolf Gallery320 South Broad Street 19102

How Bicyclists Helped Shape Philly

2sheet

table of contentsExhibition ContEntMission Statement & Big Idea 3Audience & Visitor Take-Aways 3Goals and Objectives 4Look & Feel 5Color Palette 5Bubble Diagram 6Thematic Floor Plan 7Axonometric Drawing 8

Visitor WalkthroughApproaching the Building 9Introduction to the Highwheeler to Philadelphia 10Hart’s Riding School 11Workshop 12-13Icon: Portrait of a Bicyclist 14Timeline of Activism 15-16Culture of Bicyclist 17-19

arChitECtural DraWingsCurrent As-Built Plan 21Demolition Plan 22On-Site Construction 23Partition Plan 24Exhibition Plan 25Reflected Ceiling Plan 26A/V & Electrical Plan 27

Exhibition DraWingsExhibition Sections 29-32Curved Wall Detail 33-34Small Partition 35

Bike Pedestal 36Touch-Screen Kiosks 37Glass Reader-Rails 38Bicycle Floor Plan 39Bicycle Reflected Ceiling Plan 40

graphiCsExhibition Plan - Graphics 41 Graphics Schedule 43Typical Graphic: Type F 44Typical Graphic: Type G 45 Type Treatment 46Logo 47

appEnDixProject Timeline 49Budget 50 A/V Schedule 51Lighting Schedule 52Object list 53-55

EXHIBIT DESIGNER

elizabeth russell



November 10, 2011



3sheet

MissionIn exploring the history of bicyclists in Philadelphia and

the culture of biking today, this exhibition demonstrates

how bicyclists have helped shape Philadelphia over the

past century while creating a dialogue about advantages

and challenges of biking in the city today.

auDiEnCE• University of the Arts community

• Students from other universities in Philadelphia

• Urban adults that live in Philadelphia

exhibition frameworkbig iDEaBicyclists have been fighting for their right to ride long

before bike lanes.

Visitor takE-aWays• City planners, motorists awareness and responsible

riding can all make commuting by bicycle safer.

• Visitors will leave with the knowledge to ride through

the city more safely.

• Biking is linked to the first paved roads, the women’s

liberation movement, and

EXHIBIT DESIGNER

elizabeth russell



November 10, 2011



4sheet

goals & objectivesgoal 1The exhibition will show the relationship between

Philadelphians and their bikes.

Objective 1Visitors will understand the history of biking in Philadelphia and in Fairmount Park.

Objective 2Visitors will understand the history of conflict between bicyclists, the city and people using other modes of transportation.

goal 2The exhibition will encourage safe and responsible

bicycle commuting in the city.

Objective 1Visitors will learn guidelines for responsible riding, proper bike security and the current bike laws.

Objective 2Visitors will become familiar with commonly used safety gear, and understand basic criteria with which to select a bicycle.

goal 3This exhibition will highlight the beauty and simplicity

of the design that fosters easy maintenance and

modification by the owner.

Objective 1Visitors will appreciate the diversity of bicyclists in Philadelphia, bikes and accessories available.

Objective 2Through interactives and workshops, visitors will learn basic bicycle maintenance.

goal 4The exhibition will convey a sense of freedom and thrill

that riding offers.

Objective 1Visitors will learn how biking helped encourage women’s liberation movement.

Objective 2Visitors will appreciate the city from a different point of view, and learn about how accessible the city becomes on a bike.

Objective 3Visitors will learn about opportunities to play on a bike — including races, bicyclist meets in Fairmount Park, etc.

EXHIBIT DESIGNER

elizabeth russell



November 10, 2011



5sheet

Color palEttE

historiC iMagEry

ContEMporary photography

look & feel

WooD & MEtals

c:0 m:98 y:83 k:0 c:0 m:100 y:0 k:0 c:66 m:0 y:22 k:0 c:45 m:1 y:100 k:0 c:20 m:0 y:10 k:0

EXHIBIT DESIGNER

elizabeth russell



November 10, 2011



6sheet

D.I.Y.

Bikes and Philly

Timelineof Biking

Activism in Philly Pimp My Ride

Interactive Photo display

Video InterviewWith a cross-section of Philly bicyclists

Commuter Culture

Hands-On InteractivesEffective Bike-LockingBuild/modify a bike

WorkshopsBike MaintenanceBiking safely in a city

InteractiveJunkyard RallyAlleycat Race

Mapsof historic bike paths

and bike lanes today

Sense of Freedom

Bike Coalition

Bike Messengers

NeighborhoodBikeWorks

L.A.W. Phlly

Fairmount Park

Hanging Bikes Installation

Wall of Accessories

bubble diagram

EXHIBIT DESIGNER

elizabeth russell



November 10, 2011



7sheet

Bicycles in Philly/Fairmount Park

D.I.Y/Neighborhood Bike Works

Introd

uction

of Bicycle/B

ike Sch

oolCommuterCulture

Bike HangingInstallation

thematicfloor plan

EXHIBIT DESIGNER

elizabeth russell



November 10, 2011



8sheet

axonometricplan

EXHIBIT DESIGNER

elizabeth russell



November 10, 2011



9sheet

visitorwalkthroughapproaChing thE builDing Our visitor walks North on Broad Street crossing Pine. She pauses

as a bicyclist speeds past. She passes Starbucks and the parking

garage with cars lined up out into the street. She approaches the

first window of the gallery, and sees a mosaic of images of people

riding or posed next to their bicycles. Some images that look historic,

could easily pass for a “hipster” today. With the skull cap and handle-

bar mustache. One man in particular is posed with a high-wheeler

looking indifferently out at the street.

At the second window, the she sees a large historic photograph of

men lined up with high-wheelers in front of Memorial Hall. Within

the image is the title of the exhibition: Two-Wheeled Revolution: How

Bicyclists Helped Shape Philly.

Coming up to the third window she sees students and people on the

street gathered around it. They are watching through the window as

people inside the gallery mount a high-wheeler then pose while their

friends capture a photo of them astride the giant “steed”.

This exhibition seems fun, historic and informative and since she is

curious about past bicyclists and with all the bicyclists riding around

Philly today, our visitor decides to check out this exhibition.

EXHIBIT DESIGNER

elizabeth russell



November 10, 2011



10sheet

visitorwalkthroughthrEsholD: introDuCtion of thE high WhEElEr to philaDElphia

The visitor first enters a space that looks like Machinery Hall of the Centennial

Exposition. There is a high wheeler high up on a pedestal in front of a backdrop

of an image of the interior of Memorial Hall. The visitor reads about the

introduction of the bicycle to America in the English exhibit in the Machinery

Hall at the Centennial. This machine, captivated Albert Pope, a factory owner

in town from Connetecut. He would buy all the bicycles on display and bring

them back to his factory where he began manufacturing them.

Our visitor turns to the alcove with a reproduction of a high-wheeler. It is

positioned in front of two backdrops, so when people mount it, they look like

they are in one of those historic photographs. Other visitors climb up, and pose

triumphantly on top of the “steed” while their friends cheer them on and snap

photos with their phones.

She takes the opportunity to climb up as people outside and within the

exhibition watch. Once atop this tall bike, she feels a bit nervous. The bike is

solidly anchored to the ground and doesn’t move, but she is still a little afraid

of falling. She starts to appreciate the patience and skill needed to mount a

moving bike as tall as this. She notices a quote,

“I shall not attempt to describe my emotion of when I conquered this wheel.”

She thinks she can start to understand that emotion. And she now

understands why so many men in the portraits look so proud in those

photographs. Riding a bicycle like this was no small feat!

Once down off the bike, she moves past the quote and reads about how

Albert Pope eventually comes back to Philadelphia to convince Mr. H.B. Hart

to sell bicycles in his shop. Pope sends a bicycle to Hart to display in the

window of his shop. He describes his first encounter with it:

“...the (to me) infernal machine arrived and was unboxed. I handled it with

extreme caution, and so akwardly that, in walking with it, I somehow becaume

tangled up in the machine, and we both fell against the glass case. This was

rather discouraging, so I hitched the animal up, just outside the store door.”

He goes on to describe the instant interest by Philadelphians and that

his storefront was crowed with over 100 people inspecting it and asking

questions. When people ask Hart if he knows how to ride it, he admits he

doesn’t. Pope then invites Hart to his shop and riding school in Boston to

learn how to ride one himself. After many spills, he finally conquers a bike

and promptly buys it. This inspires the quote above.

EXHIBIT DESIGNER

elizabeth russell



November 10, 2011



11sheet

visitorwalkthroughhart’s riDing sChool

Our visitor moves along to the second window. There is a small

panel that explains this image that she has seen when she

approched the school. This again, is a large image of a row of men,

posed with their high-wheelers in front of Memorial Hall and the

title of the exhibition. She learns how this photograph was taken

perhaps moments before they took off through Fairmount Park —

outside the approved bicycling time — before dispersing. This small

act of defiance against the Fairmount Commission would resemble a

contemporary critical mass.

Moving further along, the visitor sees an antique bicycle displayed in

front of a wall-sized photograph of people posed with their bicycles

in what looks like a riding rink. She learns that the men in the “First

Bicycle Meet” most likely organized through the help of Columbia

Bicycle School, originally set up by Mr. Hart, located on Broad Street.

These schools were common in the late 1800’s, resembled horseback

riding schools of that era, and were set up for bicyclists to safely

master riding their bicycles. And because they were also adjacent to

bicycle shops, this also helped sell bicycles.

“I shall not attempt to describe my emotion when I had conquered this wheel.”

EXHIBIT DESIGNER

elizabeth russell



November 10, 2011



12sheet

visitorwalkthroughWorkshop

The visitor approaches a curved gallery that is rustic and noisy and

looks like a workshop. The floor is covered in rubber tiles and the

walls are covered in plywood. Stopping at the introductory panel, she

learns that this workshop is a collaboration with Neighborhood Bike

Works, an organization where teenage urban youth learn urban bike

skills and how to build and repair a bike while building their own bike

with parts from abandoned bikes.

Moving to the opposite wall she approached two touch-screen kiosks

positioned in front of a large image of boys in a class where they are

learning about the parts of a bicycle. At one of the kiosks, she tests

her knowledge of bikes laws in Philly today. Set in a multiple choice

format followed by animations demonstrating the correct action, she

answers a couple of questions and learns that riding on the sidewalk

is actually against the law, as well as riding the wrong way on the

street. But she can walk her bike on the sidewalk if she needs to.

Another section in the interactive, demonstrates what aren’t laws, but

possible actions in normally dangerous situations, like when a car is

turning right and may not see a bicyclist on the right side of the car.

Again, through animations, she learns that in some cases it’s safer to

move into the left lanes and pass on the left of a car turning right.

Further along, she sees 4 larger panels that explains basic bicycle

maintenance skills including checking air in the tires, greasing the

chain, checking pedals and shifters. The visitor makes a mental note

about needing to check this on her own bike when she gets home.

EXHIBIT DESIGNER

elizabeth russell



November 10, 2011



13sheet

Looking around, she see tools hung on a pegboard with names called

out, and a large drawing of a bicycle with the names of the different

parts of the bike called out. Other visitors are huddled around two

bikes in the center of the space. A few people seem to be trying to

lock and unlock a bike with a U-lock and they are discussing the

advantages and disadvantages of their different approaches.

Another group is intently working on a bike. Moving closer, she sees

they are putting a bike together. It kinda looks like a frankenstein

bike, with big knobby mountain-bike tires on a frame made for a

woman. People’s hands are covered in grease and a teenage boy, who

appears to be the instructor, is directing the assembly and pointing

out key parts in the process. The people are discussing the advantages

of the knobby tires in winter over skinny road tires.

visitorwalkthroughWorkshop (Continued)

EXHIBIT DESIGNER

elizabeth russell



November 10, 2011



14sheet

visitorwalkthroughiCon: portrait of a biCyClist

Coming back out the gallery, she approaches a large curved wall.

The portion of the wall closest to her has a montage of historic

photographs of young, white men posed next to or on their bikes. The

panel on this part of the wall describes the typical bicyclist of the late

1800’s: white, educated, wealthy men.

As she moves along the curve of the wall into a part of the gallery

she starts seeing more photographs of women, and people of color.

A panel mentions how bicycling helped propel women’s liberation

movement by providing a safe way for women to explore the world

outside their home alone. When she gets to the opposite end of

the curve and there is an explosion of diversity of bicyclists and

bicycles. From kids to elderly men and women, to people looked

like they are about to start a race and are wearing all spandex and

aerodynamic helmets to young women in dresses and heels posed

with their bright city cruisers. There are bearded, pierced, tattooed

bike messengers next to middle-age men in business suits. A panel in

this section mentions the many bicycling subcultures. Finally, a panel

entitled “Who’s Missing” explains how people in under-served urban

communities are the least likely to ride and how city planners, the

Bike Coalition and Neighborhood Bike Works are working to promote

biking in these communities.

The visitor turns and walks around an older bike, she reads the label

and learns that it is a “safety” bicycles because they had breaks. She

thinks about how scary it would be to ride a bike fast but to not be

able to stop quickly and how terrifying that would be.

She passes through this open space and come back near the entrance

to a timeline interspersed with bicycles.

EXHIBIT DESIGNER

elizabeth russell



November 10, 2011



15sheet

visitorwalkthroughtiMElinE of aCtiVisM

Moving along the long wall of the gallery, the she learns about the

history of advocacy between bicyclists and government officials. She

first learns about the bicyclists petitioning the Faimount Commission

to allow them to ride freely on the roads in Fairmount Park, not just

during the restricted hours from midnight to 8am. Eventually, when

they are able to demonstrate to the commission that bicyclists don’t

scare horses any more than any other park user, they are allowed free

access to the park.

On a second panel, she learns about how the changing design of

bikes reflects the needs of the bicyclists. The first panel points to the

invention of the pneumatic tire and break system to provide a safer,

smoother ride. In the back, there are large graphics of advertisements

from the time periods discussed in the reader rails.

During the “Gay 90’s” bicyclists enjoy free use of the park, which is

also a hazard to some people who aren’t skilled enough to handle

their “silent steed.” Because many of these bicycles were yet to be

equipped with breaks. The Fairmount park guards are given bikes to

help rescue riders on their runaway bicycle.

In the 1920’s, the automobile begins to rise in popularity and just

like with the bicycles, there is a debate within the Fairmount Park

Commission about whether to let automobiles into the park. However,

this debate lasts more than 6 years. When the automobile is finally

allowed into the park, both horses and bicycles are forced out of the

park by the speeding automobile. And the design of bicycles change to

resemble the curved bodies of automobiles.

What happens in Philly mirrors what happens all over the country:

bicycling is seen as a recreational activity that is primarily ridden by

children and college students around campus.

In the 1970’s, with the energy crisis, city planners and the Fairmount

Park Commission see the importance of adding bike and pedestrian

trails to the park. Bob Thomas, a recent graduate from the University

of Pennsylvania’s Architecture program, a member of Sierra Club,

and a past Peace Corp participant, and a bicyclist helps Sierra club

advocate for bike and pedestrian lanes along the length of the park.

When Fairmount Park is awarded money by PennDot to build the

paths, they had laid off their planners. Mr. Thomas and his partner bid

EXHIBIT DESIGNER

elizabeth russell



November 10, 2011



16sheet

visitorwalkthroughtiMElinE of aCtiVisM (Continued)

for the job and are awarded it.

This event sparks a chain of events that will continue to shape the

landscape of Philly up to today. Bob Thomas and his partner will

be instrumental in conducting studies for and designing bike trails

throughout the region.

In 1972 Bob and some friends at a bar near the 30th Street Station

decide to start the Bike Coalition of Philadelphia. This volunteer-

based advocacy organization would lobby and protest for bike and

pedestrian lanes on bridges throughout the city and region. Bikes

like the 1976 Panasonic Touring Bike are built light and sturdy with a

cargo rack for people to travel long distances.

In the 1990’s the focus of the organization shifts when it becomes

less volunteer-based and the staff grows. They move to work with the

local government, going so far as to writing grants seeking federal

funding for bike lanes and trails. They do all the “heavy-lifting” and

the government officials just need to sign sign the grant application.

“A bike route is not safe until

an 8-year-old girl feels safe riding on it.”

— Dutch Urban Planner

EXHIBIT DESIGNER

elizabeth russell



November 10, 2011



17sheet

visitorwalkthroughthE CulturE of biCyClists

Our visitor turns to the center of the space is winning

prototype of a commuter bike from the Oregon Manifest. The

bike has touches for classic designs like leather seats, and

second passenger seat that is detachable, pannier bags and

lots of extra storage. The second is a foldable bike that is small

and can easily be carried onto public transportation. There is

a contrast between the one with all the things a bicyclists may

need: long frame, a back and front racks, and the other smaller,

lighter, stripped-down commuter bike.

Looking up, the visitor is amazed by the diversity of bikes and

can imagine the diversity of people who ride these different

bikes. There is a BMX, a mountain bike, scratched up and

dented from heaving riding and what looks like many spills.

There is a bright-colored vintage Shwinn Varsity that looks

very stylish and they can picture a female collage student

casually biking to class on it.

A video plays on a wall nearby and it is Philadelphians talking

about their bike, and their relationship with it: how long

they’ve had it, what adventures they’ve had with it or any

conflicts with their partners as a result of the number of bikes

they own. Located nearby are two touch-screen interactives

mounted like reader rails that offer the visitor the opportunity

to pick their ideal bike. They specify what they would want

from a bike, like “I can easily take it on a train.” “I want my bike

to look cute” I want to be able to wear a skirt” “I want to travel

long distances without my rear hurting” “I want it light enough

for me to carry up the stairs to my apartment” Each selection

EXHIBIT DESIGNER

elizabeth russell



November 10, 2011



18sheet

visitorwalkthroughthE CulturE of biCyClists (Continued)

of additional criteria eliminates or greys out bikes. Until the

user arrives at their perfect “steed.”

Along another wall, the visitor can see a projection of a

map of Philly. With a nearby touchscreen. The nearby panel

describes how Tyler drew up the first bike map of Philadelphia

based on the knowledge from the bicyclists of his time. Then

how Bob Thomas and the Bicycle Coalition maps safe bike

routes throughout the city. In the menu of the interactive,

she is given two options: they can see where road hazards

unique to bicyclists can be found in the city or they can map

safe bicycle routes throughout the city. In learning about

hazards throughout the city, she can click on the beacon and

see an image of the hazard and description of it along with

ways to avoid it. The visitor learns that this information is

currently available online at the Bicycle Coalition’s website, but

appreciates being able to drop in whenever they want to access

this information.

In a smaller gallery with a curved wall made of translucent

plexiglass, a word cloud projected onto it. It has words like

“Rain” “Sweat” “Work Clothes” “Women’s Helmet” “Biking in a

Skirt” “Bikes on Septa” “Trolly Tracks” “Narrow Roads” Visitors

to this multi-touch table can pose questions like “How do I

commute to work without getting all sweaty?” “What is the

best kind of clothes to wear in cooler weather to keep me

warm yet still comfortable?” “How do I bike in a skirt without

flashing everyone?” “How do I bike around trolly tracks?”

At this same multi-touch table visitors seek answers and

those who are also experienced bicyclists can answer these

questions. They can either type the answers directly into the

interactive or they can capture photos or video and submit

them to be added.

EXHIBIT DESIGNER

elizabeth russell



November 10, 2011



19sheet

visitorwalkthroughthE CulturE of biCyClists (Continued)

The visitor is talking to her friend about how she wants to

bike more but she would have to carry so much. She looks for

an answer to this question but can’t seem to find one and is

about to type in the question in hopes that it will be answered

when she drops by again. But another visitor overhears the

discussion and suggested panniers from public. She points

them out on the wall of accessories and explains how they are

bright and reflective not just to be cute but for safety purposes.

And that it can easily be locked to or unsnapped from the bike.

In the another, smaller gallery, which consists of a seat and

a video projected on the wall, she watches a biker’s view of

riding. The video switches from riding through the city of

Philadelphia. The video switches to a junkyard where the

rider is going over bridges over cars and in-between other

demolished cars. The third video is shows what one would

experience if they were to play bike polo at a rink in FDR park.

As our visitor leaves the exhibition, she realizes that even

though it seems like bike lanes and biking throughout the

city is a recent phenomena, there really has been a long-time

interest in biking in the city. And it is because of the work

of groups like the Wheelmen, Mr Hart, Bob Thomas and the

Bicycle Coalition that there are bike trails in Fairmount Park

and bike lanes throughout the city. And that these people,

are working to make biking safer. Though she is still a little

nervous about the risks, she feels more informed about how to

bike smart and decides she will try commuting by bicycle to at

least one place this weekend.

EXHIBIT DESIGNER

elizabeth russell



November 10, 2011



20sheet

architecturaldrawings

EXHIBIT DESIGNER

elizabeth russell



November 10, 2011



21sheet

19'-9

3/8

"

48'-2 1/4"

7'-5 1/4"

64'-5 3/8"

45'-2

5/8

"

33'-0 1/8"

As-BuiltScale: 3/32" = 1'-0"1

0 5 10 15 20 25 FT

14'-3 1/8" 14'-7 1/4"12

'-2 1

/8"

18'-1

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"9'

-7 1

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13'-9"

as-built plan

EXHIBIT DESIGNER

elizabeth russell



November 10, 2011



22sheet

demo planWalls removed

Patch corner

Remove false floor

Remove Ramp

Patch WallPatch Wall

Demo Plan1/8" = 1'-0"2 0 5 10 15 20 25 FT

Patch Wall�

EXHIBIT DESIGNER

elizabeth russell



November 10, 2011



23sheet

26'-4 1/2" 12'-4 5/8"

0 5 10 15 20 25 FT

R 14'-11 7/8" R 10'-8 1/8"

3'-5 1/2"

Build custom door for office

Install false floor to a height of

Install ramp from entrance to raised floor height.

On-Site Construction1/8" = 1'-0"3

partition planon-sitE ConstruCtion

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elizabeth russell



November 10, 2011



24sheet

26'-4 1/2" 12'-4 5/8"

22'-3"

3/4" curved plexi

3/4" curved plexi weighted down under attached seating

0 5 10 15 20 25 FT

R 7'-3 7/8"[R 2231]

R 16'-11"R 4'-8 3/4"

All partitionsanchored to walls

Partition Plan1/8" = 1'-0"4

3'-5

5/8

"

R 5'-10 1/8"

31

partition planoff-sitE fabriCation

EXHIBIT DESIGNER

elizabeth russell



November 10, 2011



25sheet1 31

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Exhibition Plan1/8" = 1'-0"5

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exhibition plan

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elizabeth russell



November 10, 2011



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reflected ceiling plan

kEy

Projector

Barn Lign Pendant (B)

Philips FXESS Track (A)

EXHIBIT DESIGNER

elizabeth russell



November 10, 2011



27sheet

a/v & electrical plan

Av.2.1

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kEy

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elizabeth russell



November 10, 2011



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exhibitiondrawings

EXHIBIT DESIGNER

elizabeth russell



November 10, 2011



29sheet

exhibition sections

Exterior ElevationScale: 3/16" = 1'-0"

129

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elizabeth russell



November 10, 2011



30sheet

exhibition sections

Workshop-South Wall1/8" = 1'-0"

230 0 5 FT

4'-1

0"

Center line for all graphic panels

Hart's Bike School Section1/8" = 1'-0"

130

0 5 FT

EXHIBIT DESIGNER

elizabeth russell



November 10, 2011



31sheet

Culture of Biking Gallery-SectionScale: 3/32" = 1'-0"

431

0 5 FT

Culture of Biking Gallery-Section3/16" = 1'-0"

131

Bikes suspended withcables and hooks from

ceiling

8'-0

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8'-9

5/8

"8'

-7 1

/4"Custom casework

fabricated off-site

Curved 3/4" plexiglass walls fabricated off-site

0 5 FT

exhibition sections

EXHIBIT DESIGNER

elizabeth russell



November 10, 2011



32sheet

exhibition sections

Timeline of Activism-Section1/8" = 1'-0"

132

7'-1

1 1/

2"

EXHIBIT DESIGNER

elizabeth russell



November 10, 2011



33sheet

8'-0

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3'-0

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-6"

6"

24'-0"

4'-0"

Icon elevation1/4" = 1'-0"1

6" x 6" grid for laying outphotographs

4'-1

0"

Center line for all graphics

Workshop elevation1/4" = 1'-0"2

construction detailCurVED Wall

EXHIBIT DESIGNER

elizabeth russell



November 10, 2011



34sheet

Ø 33'-5 3/8"

Curved wall plan1/8" = 1'-0"1

4'-1 3/8"

6 panels piece together

Curved panel-plan1/2" = 1'-0"2

4'-1 3/8"

6"

4'-0"

Curved panel-elevation1/2" = 1'-0"3

8'-0

"

Panels bolted orlocked together

Panels bolted to the floor

Gypsum board withdark wood stain

veneer

construction detailCurVED Wall (ContinuED)

EXHIBIT DESIGNER

elizabeth russell



November 10, 2011



35sheet

construction detailsMall partition

R 5'-7 7/8"

Small Partition- Plan1/2" = 1'-0"1

Small partition - Elevation1/2" = 1'-0"2

8'-0

"

6'-6 1/4"

EXHIBIT DESIGNER

elizabeth russell



November 10, 2011



36sheet

Plan View- With Bike1/2" = 1'-0"1

3'-1

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2'-1

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6'-0 3/4"

Sögreni Bike Standbolted to base

Side ElevationScale: 1/2" = 1'-0"2

Constructed tosupport 150 lbs

Dark Stainedwood veneer

Axonometric ViewScale: 3/8" = 1'-0"3

Front View - Interior1/2" = 1'-0"4

2" x 4" wood supports

2'-0

"

Plan View - Interior1/2" = 1'-0"5

typical caseworkbikE pEDEstals

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elizabeth russell



November 10, 2011



37sheet

2" wood with plywood veneer

Vartech 17" All-in-one computer

3 1/2" diameter steel tubes

Exploded elevation1" = 1'-0"1

Power cords run through tube�

2'-5

3/4

"

2'-6"

1'-8 1/4"

Front Elevation1" = 1'-0"2

1'-6"

1'-3

"

Deck- Plan view1" = 1'-0"3

typical caseworktouChsCrEEn kiosks

EXHIBIT DESIGNER

elizabeth russell



November 10, 2011



38sheet

Front Elevation3/4" = 1'-0"2

3'-0"

2'-7

"

1'-0

" 1'-1

1 1/

4"

Side Elevation3/4" = 1'-0"3 Axonometric View3/4" = 1'-0"4

1" clear glass with graphic attached underneigh

Brass fitting to attach railto bike platform or floor

1" translucentglass with a

blue tint

Deck - Plan View3/4" = 1'-0"1

3'-5 3/4"2'

-6 7

/8"

typical caseworkglass rEaDEr-rails

EXHIBIT DESIGNER

elizabeth russell



November 10, 2011



39sheet

bicycle floor plan

o 222

o 208o 227

o 210

o 216

o 486276-12-2

n-3

n-4

o 196

n-1

n-2

2011 fuji 1

EXHIBIT DESIGNER

elizabeth russell



November 10, 2011



40sheet

bicycle reflected ceiling plan

n-5n-6

n-7n-8

n-9

n-10

n-11n-12

o 100

EXHIBIT DESIGNER

elizabeth russell



November 10, 2011



41sheet

graphicspackage

EXHIBIT DESIGNER

elizabeth russell



November 10, 2011



42sheet

graphic floor plan

G.1.A.1

G.1.F.2

G.1.D.3

G.1.D.4

G.1.G.5

G.1.E.6

G.1.E.7G.1.A.8

G.1.D.9

G.2.F.10

G.2.H.11G.2.D.12

G.2.D.13

G.2.B.14G.2.B.15G.2.B.16

G.2.B.17

G.3.F.18

G.3.F.19

G.3.B.20G.3.D.21

G.4.D.22

G.4.A.23G.4.A.24G.4.A.25G.4.A.26G.4.B.27G.4.B.28G.4.B.29

G.4.G.30G.4.G.31G.4.G.32

G.5.K.33

G.5.K.34

G.5.K.35

G.5.K.36

G.5.K.37

EXHIBIT DESIGNER

elizabeth russell



November 10, 2011



43sheet

graphic scheduleCode TiTle/desCripTion ConsTruCTion dimensions

ZONE 1

G.1.A.1 Behold the High Wheeler Graphic panel addached to under-side of glass reader rail

3’- 6” x 2’ 7” oval

G.1.H.2 Photograph of Machinery Hall

Printed scrim netting, hung from ceiling

7’ x 6’

G.1.D.3 Historic photogrph of Fairmount park trail

Printed on Vinyl and attached to wall

8’ x 9’

G.1.D.4 Historic photogrph of Fairmount park trail

Printed on Vinyl and attached to wall

8’ x 9’

G.1.G.5 Hart’s quote Vinyl lettering applied directly to wall

2’ x 4’

G.1.E.6 The First Bicycle Meet Printed vinyl decal applied to window

11’ - 3 1/2” x 8’ - 11”

G.1.E.7 Mosaic of Bicyclists Printed vinyl decal applied to window

11’ - 3 1/2” x 8’ - 11”

G.1.A.8 Hart’s Bike School Graphic panel addached to under-side of glass reader rail

3’- 6” x 2’ 7” oval

G.1.I.9 Hart’s Bike School - Historic Photograph

Printed vinyl decal applied to wall 8’ x 9’

ZONE 2

G.2.F.10 Neighborhood Bike Works Vinyl title applied to wall, graphics printed directly to metal

3’ x 3’

G.2.H.11 Tools and Pegboard Outlines and call-outs on a peg-board

4’ x 8’

G.2.D.12 Diagram of a Bike Printed vinyl decal applied to wall 8’ x 9’

G.2.D.13 Bike School image Printed vinyl decal applied to wall 8’ x 9’

G.2.B.14 Bike Maintenance: Grease

and Oil

Direct- printed or vinyl applied to 7’ x 3’ translucent plexi attached to steel wires strung from ceiling to floor

7’ x 3”

G.2.B.15 Bike Maintenance: Wheels

and tires


7’ x 3”

G.2.B.16 Bike Maintenance: Hand

Breaks and Changer


7’ x 3”

G.2.B.17 Bike Maintenance: Pedals direct- printed or vinyl applied to 7’ x 3’ translucent plexi attached to steel wires strung from ceiling to floor

7’ x 3”

ZONE 3

G.3.F.18 The Freedom of Biking Vinyl title applied to wall, graphics printed directly to metal

3’ x 3’

G.3.F.19 Mapping a Bike Network Vinyl title applied to wall, graphics printed directly to metal

3’ x 3’

G.3.B.20 The Things We Carry Vinyl graphics applied to 7’ x 3’ translucent plexi attached to steel wires strung from ceiling to floor

7’ x 3”

G.3.G.21 Commuter bike Advertise-ment

10’x4.5’ graphic applied to gatorboard attached with metal stand-offs

10’ x 4’ - 5”

ZONE 4

G.4.D.22 Quotes about biking Graphic Decal applied to wall 4’ x 6’

G.4.A.23 Wheelmen vs. The Fair-mount Commission

Graphic panel addached to under-side of glass reader rail

3’- 6” x 2’ 7” oval

G.4.A.24 The Automobile Debate Graphic panel addached to under-side of glass reader rail

3’- 6” x 2’ 7” oval

G.4.A.25 The First Bike Paths Graphic panel addached to under-side of glass reader rail

3’- 6” x 2’ 7” oval

G.4.A.26 Philly’s Bicycle Network Today

Graphic panel addached to under-side of glass reader rail

3’- 6” x 2’ 7” oval

G.4.B.27 Design of the “Ordinary” Direct- printed or vinyl applied to 7’ x 3’ translucent plexi attached to steel wires strung from ceiling to floor

7’ x 3”

G.4.B.28 Design of the Shelby Air-stream


7’ x 3”

G.4.B.29 Design of the Road bike Direct- printed or vinyl applied to 7’ x 3’ translucent plexi attached to steel wires strung from ceiling to floor

7’ x 3”

G.4.G.30 Columbia Advertisement 10’x4.5’ graphic applied to gatorboard attached with metal stand-offs

10’ x 4’ - 5”

G.4.G.31 Shelby Advertisemnt 10’x4.5’ graphic applied to gatorboard attached with metal stand-offs

10’ x 4’ - 5”

G.4.G.32 70’s Road Bicycle Advertise-ment

10’x4.5’ graphic applied to gatorboard attached with metal stand-offs

10’ x 4’ - 5”

ZONE 5

G.5.K.33 Portraits of Bicyclists Direct-printed onto metal. (7)12”x12”; (8)18”x12”; (7)12”x18”; (2)18”x18”; (2) 24”x18”; (1) 30”x30”; (2) 36”x24”

G.5.J.34 Who were these Bicyclists? smaller panel, on translucent plexi 1’ x 2’

G.5.J.35 What About the Ladies? smaller panel, on translucent plexi 1’ x 2’

G.5.J.36 Who are Today’s Bicyclist? smaller panel, on translucent plexi 1’ x 2’

G.5.J.37 Who’s Missing? smaller panel, on translucent plexi 1’ x 2’

EXHIBIT DESIGNER

elizabeth russell



November 10, 2011



44sheet

typical graphics

neighborhood bike works

Started in 1996 as Youth Cycle & Recycle, a program of The Bicycle Coalition of the Delaware Valley, it became

1999.

Bike program takes urban youth through 14 classes where they learn bicycle repair and maintenance and urban riding skills as well as health and nutrition, while refurbishing an abandoned bike.

After students complete the program, they leave with a new skill that could become a career, and with a sweet new ride they built themselves.

30”

24”

typE f: introDuCtory panEl

6”

36”

Vinyl lettering applied

directly to wall

Graphic printed directly to

brushed metal substrate

EXHIBIT DESIGNER

elizabeth russell



November 10, 2011



45sheet

typical graphicstypE g

7’-0”

3’-0”

Graphic printed directly to trans-

lucent plexi panel

Plexi panel attached to galvanized steel cables

strung from floor to ceiling

EXHIBIT DESIGNER

elizabeth russell



November 10, 2011



46sheet

type treatment

bikesSection Titles: Pistilli Regular 234 points

WheelmenSubtitles: Caecilia, Bold, 54 points

High-WheelerBody: Caecilia, Roman, 36 points

EXHIBIT DESIGNER

elizabeth russell



November 10, 2011



47sheet

logo









EXHIBIT DESIGNER

elizabeth russell



November 10, 2011



48sheet

appendix

EXHIBIT DESIGNER

elizabeth russell



November 10, 2011



49sheet

project timeline

2011 2012

June July August September October November December January February March April May June July August September October November December

Reasarch Mission, Goals & Objectives

Design Phase

Thematic � oor plan

Look & Feel

Sketches/ perspectives

Schematic Design Presentation

Approval

Graphics

Element Schedule

Drawing Package

Design Develop-ment Presenta-tion

Approval

Construction Documents

Construction Fabrication

Installation

Evaluation

EXHIBIT DESIGNER

elizabeth russell



November 10, 2011



50sheet

budgetdemolition 5% $25,000

wall demo

fake floor demo

stair demo

General Construction

25% $125,000

Artifial floor with rubber covering

$65,000

Artifical floor install $30,000

On-site wall construction

Lighting

exhibit Fabrication 20% $100,000

Bike stands

Pegboard

Mechanic’s stand

hooks and containers

Hanging Bike installation

Walls

Plexi walls

Reader Rails

cable

High-Wheeler replica $1,000

Contingency

A/V 20% $100,000

Solid-state video player

multi-touch table $18,000

(3) projectors $15,000

(5) Vartech Touch-screen computers

$16,000

Multimedia/video production

An interactive on interviews with people who bike in Philadelphia, biking through Philadelphia interactive, Alleycat video, Junkyard rally video

10% $50,000

Graphic production

5% $25,000

Portraits for portrait wall

Bike repair booklet

Reprint permissions Penn Historical Society, U of Penn Archives, Temple Urban archives, Franklin Institute

Hanging system

Bike Diagram

(2) Large window vinyl decals

(4) Large wall decal

All large-scale printing

Graphic printed on fabric scrim

Exhibition Design This includes the billable hours of two staff members up through the completion of the construction documents

10% $50,000

Purchase of objects What objects aren’t donated or loaned will be purchased to fill out the wall of accessories, bike installations. Fuji bikes

5% $25,000

Krypotonite Locks

Tools crescent wrench, screwdrivers, cable clipper, hammer, pliers, lubricants,multiple spanner wrench, vise-grip, channel lock pliers, chain tool

chains

Artifacts Conservation/currier service of objects from Franklin Institute, Metz Bicycle Museum, Pennsylvania Historical Society, insurance coverage for objects

10% $50,000

Education and Workshops

Collaboration with Neighborhood Bike Works on hosting workshops in the exhibition, buying bikes for the urban youth that complete their hours in the program. Also includes bike parts for demonstrations.

5% $25,000

Total 500,000

EXHIBIT DESIGNER

elizabeth russell



November 10, 2011



51sheet

a/v schedule

Code equipmenT desCripTion AreA mounTinG

ZONE 2

AV.2.1 Vartec Touch-screen and computer in one

Learn Bike Laws interactive Workshop Mounted to stand


Learn Bike Laws interactive Workshop Mounted to stand

ZONE 3

AV.3.3 Sanyo PLC-XP200L Projector

Experience biking in the city Bike Theater Attached to Ceiling

AV.3.4 Solid-State video player Experience biking in the city Bike Theater Mounted near projector

AV.3.5 MT55 multi-touch table Bike Commuting Q&A Biking Culture Installed in center of space


Bike Commuting Q&A Biking Culture Mounted to ceiling facing back wall, connected to video out on multi-touch table


Mapping bike routes Biking Culture Mounted to stand, connected to ceiling mounted projector (AV.3.6)


Mapping bike routes Biking Culture Mounted to ceiling facing corner above touch-screen, connected to touch-screen


Me and My Bike video Biking Culture Mounted to ceiling, connected to solid state video player (AV.3.9)

AV.3.10 Solid-State video player Me and My Bike video Biking Culture Mounted near projector (AV.3.8)


Choose Your Steed Biking Culture Mounted to stand


Choose Your Steed Biking Culture Mounted to stand

EXHIBIT DESIGNER

elizabeth russell



November 10, 2011



52sheet

lighting scheduleFixture Type Fixture name description manufacturer Catalogue number number/length lamping Voltage mounting

A Tangent Track Lighting System

Spot Phillips FXESS 40 HalogenMR16

120 Track

Tangent Track Lighting System

Suspensio Track-Clear Anondized

Phillips FXS08 13/8’ Ceiling

B Decorative Pendant

Barn Light Electric 9 Incandescant Ceiling

a b

EXHIBIT DESIGNER

elizabeth russell



November 10, 2011



53sheet

object listobject description object number host institution exhibit location photoRover Safety #11 O 206 Franklin Institute Zone 1

High Wheeler Stan-dard Columbia

O 222 Franklin Institute Zone 1

High Wheel Repro-duction

N-1 Workman Cycles Zone 1

Linus N-2 Bicycle Revolution Zone 2Man and Women’s Tandem

O 100 Franklin Zone 3

Facile - London O 208 Franklin Institute Zone 4

EXHIBIT DESIGNER

elizabeth russell



November 10, 2011



54sheet

Victor Safety O 227 Franklin Institute Zone 4

Monarch Women’s Safety

O 216 L Franklin Institute Zone 4

Hickory Safety O 210 Franklin Institute Zone 4

Shelby “Airflow Model No. 72

O 4862 Franklin Institute Zone 4

Panasonic Tourist Bicycle

O 76-12-2 Franklin Institute Zone 4

Fuji Feather 2011 Fuji 1 Fuji International or Eastern Mountain Sports

Zone 4

object list

EXHIBIT DESIGNER

elizabeth russell



November 10, 2011



55sheet

Commuter Proto-type

N-3 Oregon Manifest Zone 3

Fold-up Bike N-4 Zone 3Double-decker N-5 Zone 3BMX N-6 Zone 3Public M-8 N-7 Public Zone 3

Fixed Gear N-8 Zone 3TBD N-9TBD N-10TBD N-11

object list

EXHIBIT DESIGNER

elizabeth russell



November 10, 2011



56sheet

image sourcesFranklin Institute Historic Colletion

Historical Society of Pennsylvanian

Elizabeth Russell

Public Bikes

Fuji International

http://www.ebbc.org/?q=taxonomy/term/107

http://legitbikepolo.com/category/photo/page/3/

http://www.gridphilly.com/griddle/2011/4/20/bikeadelphia-city-plans-for-

north-south-bike-lanes.html

http://www.designreformation.com/Gallery.html

http://www.jimlangley.net/brake/1940sMonarkSuperDeluxe.html

http://partdesigner.posterous.com/insanely-accessorised-japanese-70s-

bicycle-ad

EXHIBIT DESIGNER

elizabeth russell



November 10, 2011



57sheet

resourcesBruce L. Balshone, Paul L. Deering, Brian D. McCarl Bicycle Transit: Its Planning

and Design. New York: Praeger, 1975.

Pryor Dodge, The Bicycle. New York: Flammarion, 1996.

Sue Macy, Wheels of Change: How Women Rode the Bicycle to Freedom

(With a Few Flat Tires Along the Way)

Greater Philadelphia Bicycle Facts 2008

Women Cycling Project: Why Do You Use Your Bicycle for Trips?

Association of Pedestrian and Bicycle Professionals

http://neighborhoodbikeworks.org Accessed 9/20/11

Anybody’s Bike Book: An Original Manual of Bicycle Repairs by Tom

Cuthbertson Illustrated by Rick Morrall, Ten Speed Press, Berkely California,

1971

Bicycle Diaries, by David Byrne U.S. 2010 Penguin Books

Interview with Bob Thomas of Campbell Thomas & Co.

Interview with Rob Armstrong, Preservation & Capital Projects Manager for

Philadelphia Parks & Recreation

Interview with Sarah Clark Stuart, Campaign Director of the Bicycle Coalition

of Greater Philadelphia

Email interveiw with Kitty Heite of Neighborhood Bike Works