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Designing Entrepreneurship
UCLA DMA 160 STU 2MW 9-12
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Destructive Innovation
Project 02
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Human Centered DesignCreative ConfidenceThe Designers
DilemmaIntroducing project 03
what we will cover:
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Human Centered DesignCreative ConfidenceThe Designers
DilemmaIntroducing project 03
what we will cover:
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Human Centered DesignCreative ConfidenceThe Designers
DilemmaIntroducing project 03
what we will cover:
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Human Centered DesignCreative ConfidenceThe Designers
DilemmaIntroducing project 03
what we will cover:
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Creatives are afraid to see business as a medium
because they lack analytical confidence
The Designers Dilemma:
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Casey ReasBen Fry
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Fluxus
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The left and right brain theory is a myth. We
identify with one side or the other, but we are in
no way limited to one side or the other.
The Designers Dilemma:
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rules
numbers
systemsorders
The Designers Dilemma:
color
theory
formnarrative
LEFT RIGHT
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These are all things that we MAKE.
The Designers Dilemma:
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Because of this insecurity around business, designers
tend to follow existing methods, or work within existing
structures, instead of pave the way for their own
The Designers Dilemma:
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The Designers Dilemma:
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The Designers Dilemma:
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Designers say "Im not good at the business stuff"
without knowing what "the business stuff" is.
The Designers Dilemma:
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Its not mathematic equations and flow charts,
it is another medium for creative expression.
The Designers Dilemma:
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Business is something you MAKE.
The Designers Dilemma:
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Business is a tool for making your idea accessible
and approachable to millions of people. It is also
a way to give you full focus on your own creation
The Designers Dilemma:
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Existing methods and structures are crippling to
the fundamental nature of design
The Designers Dilemma:
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Design is something that invents new systems in orderto
challenge old systems. When it is forced into an old
system, its capability to challenge the very structure or
method that influences it is impossible.
The Designers Dilemma:
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Entrepreneurship is (also) something that invents new
systems in order to challenge old systems.
The Designers Dilemma:
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Business as a medium
The Designers Dilemma:
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Business as a medium
The Designers Dilemma:
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The Designers Dilemma:
projects
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The Designers Dilemma:
projects ventures
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Human Centered DesignCreative ConfidenceThe Designers
DilemmaIntroducing project 03
what we will cover:
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Design & Write a proposal for a new
entrepreneurial endeavor that will take place
within a specific community.
Project 03
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What is the community?
- History, predicament, unique quality
- The more specific, the better.
Project 03
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What is your goal?
- What do you want to accomplish within this
community? How do you want to help? What
does this community need?
Project 03
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What is your approach?
- How will you work with this community? What
do you hope your work accomplishes?
Project 03
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Scenario example
- Show me how this will work. What will you
need to be able to do this?
Project 03
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written proposal- research
- approach
- strategy
Project 03
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written proposal- research
- approach
- strategy
Project 03
with supportingevidence & visuals
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By thursday: know the community you will beresearching. Call,
email, or skype with me on thursday.
I want to check in with you before the weekend. Cant
pick? Choose a few - we can talk about it.
Project 03
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email: [email protected]
skype: mattmanos
phone: 650-274-6335
My contact info:
mailto:[email protected]:[email protected]
