UDM Athletic Strategic plan

#DetroitsCollegeTeam

UDM Athletic Department Strategic Plan

University of Detroit Mercy

Department of AthleticsStrategic Plan

2014-2019



Table of ContentsThe Strategic Planning Process ......................................3

Mission of Detroit Athletics ............................................4

Vision of Detroit Athletics ..............................................5

Goals of Detroit Athletics ...............................................6

Goal #1 Resources and Revenue ..................................... 7-9

Goal #2 UnifIed Brand ..................................................10-11

Goal #3 Leadership, Inclusion, and Respect ............ 12-13

Goal #4 Organizational Clarity and Structure ......... 14

Goal #5 Win ................................................................... 15-16

Acknowledgements ........................................................... 17

Special thanks .................................................................. 18



When Robert Vowels began the job as Director of Athletics for the University of Detroit Mercy on July 8, 2013, His first initiative was to develop a living, breathing document to serve as a guide for the Athletic Department.

With the help of Dr. Don DiPaolo, Leadership Minor Coordinator for UDM, the athletic department created a 5-year strategic plan that will shape the vision for the future. This strategic plan will be reviewed bi-annually to ensure the athletic department continues on the right path for the future.

The athletic department strategic plan was a 9-month process that was created by the strategic planning committee for Detroit Titan Athletics.

Every single person employed in the athletic department has had input on this strategic plan either as part of the committee or a member of a goal team. Campus partners from student affairs and faculty were included on the strategic planning committee to ensure the athletic department strategic plan was in line with the university strategic plan.

The document was completed and approved by the President and Athletic Department Board of Directors on May 21, 2014

The Strategic Planning Process



The mission of Detroit athletics

Detroit Titan Athletics builds champions and leaders,

develops student-athletes of high integrity,

enhances campus life, and honors its rich history.



The Vision of Detroit Athletics

Proud to be detroit’s college team,

Champions in life and competition.



The goals of Detroit athletics

I. Increase Resources and Revenue

II. Build a UniFIeD Brand

III. Develop Leadership and a Culture of Inclusion and

Respect

IV. Improve Organizational Clarity and Structure

V. Win



Goal #1Increase Resources

and Revenue* Manage the department budget and allocate assets

consistent with the strategic plan to ensure the

Fiscal integrity of the department.

* Increase revenue to better position each team to

meet the Department’s competitive goals.

* Develop a more comprehensive internship program,

utilizing on and off campus relationships.



Goal #2Build a Brand

* Improve Fan Experience

* Increase Campus Branding

* Utilize television/radio/social media outlets



Goal #3Develop Leadership and a

Culture of Inclusion and Respect

* Develop Initiatives and Continuing Programs for

Leadership, Communications, Respectful Relationships,

Diversity and Inclusion for Staff and Students

* Build Stronger Relationships with Campus Partners

to Create Inclusion on Campus



Goal #4Improve Organizational Clarity and Structure

* DefIne the roles and responsibilities of Athletic

Department Staff

* Set consistent expectations of Athletic Department

Staff



Goal #5Win

* Create a winning culture based on accountability and

consistent expectations

* Develop a strategy for recruiting

* Improve scheduling balance



Acknowledgements

The Strategic Planning Committee:

Kendall Acho ............................Director of Ticket Operations & Sales

Arriana Acuna .............................................. Softball, Student Athlete

Ke’Sha Blanton .............................Assistant Women’s Basketball Coach

Steve Corder ......... Assistant Athletic Director for NCAA Compliance

Nicholas Deren ................................................... Head Men’s Soccer Coach

Tara Fleming .................................Assistant Women’s Basketball Coach

Carla Groh ....................................... Faculty Athletics Representative

Amy Gasahl ........Dir. of Athletic Academics, SA Welfare & Eligibility

Jeremiah Hergott .......Director of Athletic Marketing & Promotions

Teri Kromrei ...................................Associate Athletic Director & SWA

Jason Leslie ........................................................Soccer, Student Athlete

Ray McCallum .............................................Head Men’s Basketball Coach

Michael Miller ............Assistant Athletic Director for Development

Mike Miller .................................................Associate Athletic Director

Jay Smith ............................................Assistant Men’s Basketball Coach

Tom Stanton .................................... Faculty Athletics Representative

Robert Vowels ........................................................ Director of Athletics

Monica Williams ............Associate Vice President for Student Affairs



Special thanksThe athletic department would like to especially thank

Dr. Don DiPaolo for being the facilitator for the strategic

plan. He provided the strategic planning committee the

focus and the drive to make the strategic plan come to

life. His passion and energy for the athletic department

made it easy for everyone on the committee to put in the

time and commitment to make this plan a reality. His

leadership put the athletic department on the path to

creating this roadmap to the future and he cannot be

thanked enough for all of his contributions!

Documents

UDM Athletic Strategic plan