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Informationforthe film industry Mostpeoplewatchtelevisioneverydayoftheweek; eightintenwatchvideosorDVDs;overhalfusetheInternet;anda thirdhavegamesconsolesorCDROM/computergames. Introduction UKfilmboxofficestats FilmFileEurope Adultslikecomfortableseats,goodsoundandvisualquality,carparkingfacilitiesandconvenientperformancetimes. Childrenandteenagerslikegoodfoodanddrinkandfriendlystaff. Page1of2 News I AboutUs Uh 1-11111 COUIl~Jl - 2001 UK industrykeyfacts-Theaudience J' ABetterPicture
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Uh 1-11111 COUIl~Jl - 2001 UK industry key facts - The audience Page 1 of2
Home I Funding I Shorts schemes I Information for the film industry
UK FILM ICOUNCIL
Information for thefilm industry
IntroductionUK film box office statsFilm File EuropeA Better PictureInformation relating to peoplewith disabilitiesIndia reportEU Agencies: commondeclarationThe Relph ReportRegional Investment Fund2001 Key UK Industry facts
IndexIntroductionTheatrical MarketFilmsExhibitionDistributionThe video marketTV
The audienceProductionemployment and training
Building a sustainable UK filmIndustry
~-_.
J'
News I About Us
2001 Key UK Industry facts2001 UK industry key facts - The audience
68% of UK population go to a film at least once a year, 24% go at least once a month; only 5% never go. Most cinemagoers are young.
Multiplexes take 59% of total cinema visits.
Adults like comfortable seats, good sound and visual quality, car parking facilities and convenient performance times.Children and teenagers like good food and drink and friendly staff.
People prefer short trips to the cinema and usually go by car.
People usually combine a cinema trip with eating or drinking out.
Adventure movies are the most popular, followed by comedies and drama. Adventure movies are particularly popularwith children.
Most people watch television every day of the week; eight in ten watch videos or DVDs; over half use the Internet; and athird have games consoles or CD ROM/computer games.
Sources: Cinema Advertising Association, CAVIAR, RSU.
http://www.filmcouncil.org.uk/filmindustry/?p=keyfactsaudience 16/06/2003
~JIl...d-§ June - 8 June 2oq:LU-Kll x~
1 The Matrix Reloaded2 Anger Management3 Bringing Down the House4 The Hunted5 X-Men26 Kangaroo Jack7 Ripley's Game8 Johnny English9 Secretary
10 The .Iungle Book 211 I Ca~ture the Castle12 How to Lose a Guy in 10 Days13 PhOne Booth14 Old School15 Dark Water
Other UK films26·To Kill a King31 S Club Seeing Double32 Hope Springs35 The Pianist36 The Actors40 The Hours50 In This Wond55 The Last Great Wildem&ss63 Extreme Ops64 Pure
Other openers19 Broken Wings21 Dirty Deeds29 Drunk on Women and Poetry41 Day of Wrath (re)49 Fausto 5.056 Mon-Rak Transistor
O1her comments on this week's top 15 results
Against last weekend: -1 %
Against last year. 10 % .
Roiling 52 week ranking: 43
UK· films In top 15: 3
UK" share of top 15 gross: 6 %
Openers next week - 13 June
A Guy ThingDumb and Dumberer. When HlIITY Met UoydIdentityIgby Goes DownSnake of JuneSpringtime In 8 Small Town
USA 2,485,938 Warner 3USA 1,768.335 eoVTriStar 1USA 754,488 BVI -33 2USA 394,122 Redbus 1USA 332,741 20th Fox -27 6USA 258,814 Werner -17 4
USAlUKIlTA 197,249 Entertainment -19 2UKJUSA 152,589 UIP -16 9
USA 85,615 Metro 7 4USA 69,634 BVI ·21 9UK 51,089 Momentum 15 5
USA 47,942 UIP -42 8USA 37,544 20th Fox -46 8USA 37,030 UIP -59 5JAP 34,978 Metro 1
UK £8,248 Pathe -40 4 17 £190,375UK £5,876 CoVTriStar -55 9 113 £2,306,538
UKJUSA £5,448 BVI -69 5 16 £1,048,187UKlFRAlGERlNETHIPOL £4,051 Pallle 4 20 7 £2,727,537
IREJUKJUSA £4.023 Momentum -76 4 10 £449,391UKJUSA 0.561 BVl -SO 17 4 £4,693,247
UK £l,965ICA 27 11 5 £128,268UKIOEN £733 Feature Film Co -16 5 4 £26,649
UKlGERlLUX £237 UIP 082 4 1 £26.562UK £128 Artificial Eye -58 6 1 £26,152
ISRAEL £20,840 Optimum 10 £20,840AUSlCAN £18,787 Momentum 33 £18,787SKOREA £6,201 Pallle 3 £6,201
USSR 0,320 bfi 1 0,320SPA £2,077 Soda Pictures 8 £2,077THAI £658 ICA 1 £658
USAUSAUSAUSAJAP
CHIIHONG KONG/FRA
Cinema Marketplace
Cinema Admissions Cinema Screens in the UK
2383
1848
94 •••I~~.......,~··~~~~S=:-;:
95 ••••~~1r6';B~~;.5!~~-r~' 2003
96 C':tr.llfl*9l11"mAllg'i2I>.-.m'11;-j~~~11~3~2166
98 1"Il'lltilWl!j-miIG4iJi,m;•••• s·~~_i'.!'~'E;Ji.::z~~:::::'.~2638
99 "itJp'iOp,
90
91 _::!i,~~~t·z;;~~:.<lY.S"'"
Source: CAA/Marplan. GaUup/EOI
00 1.!i.giil.'Y4,b 2992
01 1'.lDJ'''g@illl!j_;il§Pi1iimb••••••••.r;;:·~~.]~~m~;",.;; 3223
02 III:f=I}i"yp,
• Multiplex Screens .... Non.Multiplex Screens
A multiplex is a purpose-built cinema with 5 screens or more
90
Cinema Admissions
45
30
Admissions in millions
15
75
o
60
120
150
105
135
• Cinema has shown a remarkable and
sustained rate of growth. with the highest
admission levels in 30 years.
• 82% of the UK population go to the cinema'.
84 90 93 94 95 96 97 98 99 00 01 02 03
Sourcc: CAA/Marplan. Gallup/EOI
Cinema Developments
Since the mid 1980·s. the cinema industry
has enjoyed rapid multiplex development.
Multiplexes now account for over 65% of
screens in the UK.
Consequently. cinema is more accessible.
with the average drive time now at 18 minutes'.
This significant industry investment has
upgraded facilities and created a comfortable
environment. increasing enjoyment of the
cinema experience.
•CAVIAR 19
~PEARl& DEAN 2
78
Cinema Audience
Cinema Audience Profile
As a medium, cinema is unmatched in its delivery
of upmarket young adults.
61% of adult cinemagoers are under 35 years of
age and 66% are ABC1.
The cinema audience is adventurous, willing to
indulge in the latest products and take part in new
activities.
Light ITV viewers
81
Sex_ •••••••••••115
Population Cinema Audience Tempted by products advertised
~~~~~~~=:"~'-:~-~8:2•••• 114
I like to stand out in a crowd
~~~:~~~:i.:58~•••••••_132
I like to keep up with the latest fashions
ii•••••••••••••••• 124
Enjoy splashing out on a restaurant meal
Inde••ersus all adullsSource: TGI
119
I like to try new drinks
69125
I love travelling abroad
" 76119
Try to keep up with new technology
76
119
I intend to use the internet in the next 12 months
139
I love to buy new gadgets
82
115
: Non-cinemagoers • Cinemagoers
Cinema Audience
Cinema AudiencePopulation
Class
AgePopulation
Source: CM/CAVIAR
3~
PEARl& DEAN
a~ a9
• Film packages allow advertisers to exhibit with
specific releases. This produces tightly targeted
campaigns and offers brand association with
particular films. There is a huge variety of films to
choose from, with over 400 features on release
per annum.
How Does it Work?
Film packages are costed depending on the
size of the release. A film'~ success at the box
office can only be estimated. therefore,
admissions are not guaranteed for individual
releases.
Film Package Costs
(based on 6 weeks of national exhibition)Release type No. of 30"
screens 6 week cost
• Film packages are totally flexible. They can
be bought weekly and are sold on a national,
regional or conurbations basis.
• Commercials can be matched to individual films,
allowing greater scope for creative opportunity.
• Example advertisers:
oOMEGA
A Blockbuster
B Major release
C Medium release
o Limited release
175-250
120-175
50-120
Upto50
£180k-£285k
£120k-£180k
£75k - £120k
Up to £75k
Weekly Cost BreakdownWeek No.
2
3
4
5
6
% of 6 week cost
35%
30%
15%
10%
5%
5%
For more Information on forthcoming films,
please refer to the Pearl & Dean interactive
film planner at pearlanddean.com,
or see our printed film guide.
Release A - BlockbusterLord Of The Rings: TwoTowers (PG)Est. 6 week box office revenue £55mIndustry screens: 1000
Release B - Major ReleaseOcean's Eleven (12)
Est. 6 week box office revenue £23mIndustry screens: 433
Estimated Audience profile
Sex Class Age
Audience profile
Sex Class Age
Release C - Medium ReleaseMy Big Fat Greek Wedding (PG)Est. 6 week box office revenue £12mIndustry screens: 341
Release 0 - Limited ReleaseMonsoon Wedding (15)Est. 6 week box office revenue £1.5mIndustry screens: 55
Estimated Audience profile
Sex Class Age
Audience profile
Sex Class Age
Audience Delivery Package
• As the name suggests, the ADP delivers a
guaranteed level of admissions to advertisers.
• It is the most cost-effective way to achieve
rapid cover of the core cinema aUdience, as
ADP advertisers appear with all films
(blockbusters not guaranteed). Consequently,
commercials must be suitable for universal
exhibition and carry a U certificate.
Aud. ncc cllvc,-y
Package (ADP)
How it Works
• Advertisers bUy a guaranteed level of
admissions. The price of the campaign is
calculated on a fixed cost per thousand
with a seasonally adjusted admissions base.
• A minimum admissions guarantee is agreed
at the time of booking and monitored
using independent data, provided by EDI
(Entertainment Data International).
• The ADP can be bought on a national
or regional basis (lSSA areas).
• Example advertisers:
JJT'OPenwcrid- Broadband • ••
" Although commercials are screened with
all films, it is possible to apply a 10% filter
to exclude the children's audience, thus
maximis;ng the targeting of adults .
CO'st Per Thousand
National
London", South and Midlands
Other regions
£49.41
£62.64
£ 43.42
CC?sting the ADP
Based on 30 seconds• London only campaigns will be subjecllo a 10% surcharge
Area Industry Total Industry Total P&D P&D P&D P&DShare Industry 30H CPW Industry ADMS ADMS 30H CPW Screens
ADMS Screens Share
London 27.0% 886,950 £55.559 759 31.4% 278.502 .£17.445 270
South 8.8% 289.080 £18.108 238 38.3% 111.718 £6.935 77
E.England 6.2% 203.670 £8.843 195 357% 72,710 £3.157 76
Midlands 14.3% 469.755 £29.425 462 31.7% 148.912 £9.328 145
Yorkshire 8.0% 262.800 £11.411 294 40.7% 106.960 £4,644 104
N. East 3.6% 118.260 £5.135 106 47.8% 56.528 £2.454 50
Lancashire 10.6% 348.210 £15.119 394 43.6% 151.820 £6.592 169
Wales & West 6.3% 206.955 £8.986 257 39.1% 80.919 £3.514 100
SouthWest 2.2% 72.270 £3.138 96 48.1% 34.744 £1.509 38
Border 1.0% 32.850 £1.426 41 37.6% 12.363 £537 20
C.Scotland 6.9% 226.665 £9.842 251 33.0% 74.799 £3.248 90
N.Scotland 2.1% 68.985 £2.995 67 78.9% 54.417 £2.363 47
N.lreland 3.0% 98.550 £4.279 158 23.9% 23.557 £1,023 28
National 100.0% 3,285,000 £162,312 3,318 36.7% 1,205,595 £59.568 1.214
Source: EDIICANPearl & Dean
NB. Based on 03 screens + P&D Changes unlil year end
9~
PEARl&DEAN