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Understanding the Brazilian MarketLet the U.S. Commercial Service connect you to a world of opportunity.
Brian BrissonMinister Counselor for Commercial Affairs
Why Brazil?• Almost 200 million consumers with
increased purchasing power
• Represents half of the economy of Latin America
• GDP of $2.5 trillion in 2011 > U.K., Russia or India
• Per capita income 45% higher than China and a growing consumer class
• Weathered financial crisis better than most markets
• Agricultural superpower
Why Brazil?
• Hosting 2014 World Cup and 2016 Olympic Games
• Massive pre-salt offshore oil and gas deposits
• FDI in Brazil expanded fourfold between 2005 and 2011, from $163 billion to $660 billion (US is largest investor)
• Two-way US-Brazil goods trade > $74 billion in 2011
• US exports to Brazil totalled $42.9 billion.
Economy still growing
GDP Growth Inflation Rate
Unemployment Rate
Source: IMF
U.S. – Brazil Trade Relations
Brazil Business Concerns with the United States– Agricultural Supports (cotton, ethanol, soybeans)– Tariff Rate Quotas (sugar, OJ, ethanol)– U.S. Anti-dumping policies
U.S. Business Concerns with Brazil– High tariffs (20%) & complicated taxes (Up to 60% FOB)– Enforcement of Intellectual Property Rights– Onerous licensing & regulatory requirements– Transparency & bureaucracy.
World Cup 2014 & Olympics 2016: Business Opportunities
• 12 Brazilian cities will host World Cup Games Jun-Jul 2014
• Rio de Janeiro will host South America’s first Olympic Games Aug- Sept 2016
• Will generate numerous trade and investment opportunities in several areas
Rio Summer Olympic Games 2016: Estimated investments
• From 2010 through 2016, est. US$50 billion• Infrastructure, Construction, Transportation, Public Security,
Education & Training, Among Others
• Most through Public-Private Partnerships (PPPs) under Brazil’s Growth Acceleration Program (PAC)
• Potential suppliers to the Rio Olympic Committee should register at website
• http://portaldesuprimentos.rio2016.com/sustentabilidade/
What will the Committee Purchase?
• Temporary Construction for Sporting Events
• Transportation – Buses, Vans, Private Cars
• Materials and Services for Sporting Events
• Contracted Services• Catering• Mobile Equipment• IT• Marketing/Branding for
Games
• Software• Marketing Services• Sports Management Systems• Cleaning and Laundry Services• Video and Broadcasting Equip• Portable Office Equipment• Other
– Sporting Equipment– Installation Equipment– Cruise Ship Accommodations– Radio Com. Equipment– Public Relations– Marketing Materials
World Cup 2014 Investments
Hosted by 12 Cities Nationwide
• Infrastructure: US$ 51 billion• Stadiums: US$2.7 billion• Airport renewals: US$3 billion• --------------------------------------------• TOTAL: US$56.7 billion
Doing Business In Brazil
• Is complex!
• Requires an intimate knowledge of the local environment, including “Custo Brasil”.
• Best done for SMEs through a local agent or distributor.
• This is valid whether your company is a bank, a realtor, an engineering firm or any type of industry or service provider.
Our Services
The World is Open for Your Business.
Let the U.S. Commercial Service connect you to a world of opportunity:
With offices throughout the United States and in U.S. Embassies and consulates in nearly 80 countries, the U.S. Commercial Service of the U.S. Department of Commerce’s International Trade Administration utilizes its global network of trade professionals to connect U.S. companies with international buyers worldwide.
Our Network of Trade Professionals Opens Doors that No One Else Can.
The U.S. Commercial Service provides U.S. companies unparalleled access to business opportunities around the world.
As a U.S. Government agency, we have relationships with foreign government and business leaders in every key global market.
Our trade professionals provide expertise across most major industry sectors.
Every year, we help thousands of U.S. companies export goods and services worth billions of dollars.
Trade Counseling. Get the information and advice you need to succeed.
Market Intelligence. Target the best trade opportunities.
Business Matchmaking. Connect with the right partners and prospects.
Commercial Diplomacy. Ensure your products and services have the best possible prospects for success in international markets.
Our Proven Expertise Makes Doing Business in Brazil Easier.
Whether you are looking to make your first export sale or expand to additional international markets, we have the expertise you need to tap into lucrative opportunities and increase your bottom line.
State Trade and Export Promotion Grant (STEP)
STEP• SBA initiative that funds exporting programs.• Created by Small Business Jobs Act of 2010• Awards up to $90 million in grants, over three fiscal years. Goals of STEP• increase number of small businesses that are exporting• increase value of exports for small businesses currently exporting.• These goals build on the President’s National Export Initiative Small Businesses use STEP Funds to:• participate in IBPs and Certified trade shows• engage with ITA on such Core Services as Gold Keys, trade missions, etc. CS Brazil has hosted 11 trade missions in the past eight months, including some 40 small and medium-size business delegates. Of these, nearly 30 availed themselves of STEP funds to participate in the missions.
2012 Best ProspectsAgriculture Equipment
Aerospace & Aviation
Automotive
Chemicals & Chemical Equip.
Civil & Nuclear
Cosmetics & Beauty
Defense Equipment
Education & Training
Environmental Technologies
Financial Services
Food Processing & Packaging
Healthcare , Medical &
Pharmaceutical/Nutritional Supp.
Hotels & Restaurants
Industrial Equip, Automation & Process Controls
Infrastructure & ACE
Information Technologies
Mining
Telecommunications
Electrical Power
Oil & Gas
Processed Foods
Renewable Energy
Safety & Security
Sports & Recreation
Scientific & Lab Instruments
Services: Professional, Training & Consulting
Travel & Tourism
Transportation
IBPs 2013International Buyer Program
NUSAPARTNERS
47 in Brazil02 in Paraguay
State Representative Offices in Brazil
- Florida - Georgia - Michigan- Missouri - Nevada - New Mexico- North Carolina - Pennsylvania - Virginia- Wisconsin
- Association for Manufacturing Technology, an MDCP-funded partner- Port of Philadelphia- Port of Houston- Port of New Orleans- V.I.T - Virginia Int’l Terminals
Five CS Offices in Brazil
Brasilia: Devin Rambo, Principal Commercial Officer
Phone: 55-61 -3312-7401 / Fax: 55 –61 3312-7656
Belo Horizonte: Mauricio Vasconcelos , Commercial Specialist
Phone: 55/31/3213-1573 / Fax: 55/31/3213-1575
Sao Paulo : Rick de Lambert, Deputy Senior Commercial Officer
Phone: 55-11 5186-7191/ Fax: 55-11 5186-7445
Recife: Adierson Azevedo, Commercial Specialist
Phone: 55-81 3416-3075 / Fax: 55-81 3416-3075
Rio de Janeiro : Alan Long, Principal Commercial Officer
Phone: 55-21 3823-2417 / Fax 55-21 3823-2424
Diversity Global
Language Culture
Evolution Creation
Global Cities Initiative
Role of Cities
Immediate Future
•Trade & Investment Promotion
•Attract Talent
•Leverage Advantages
•Lower Costs
•Technical / Infrastructure
•Education
•Develop Talent
•Exchange Programs
•Leverage Advantages
•Increase Competitiveness
•Technical / Infrastructure
Global Cities Initiative
Advantages
•Diversity
•Immigrants – Permanent & Temporary
•Infrastructure
• Human, Financial & Natural Resources
•Education
- International Students
- Education
- Exchange Programs
•Technology
Global Cities Initiative
•Infuse Language and Culture into Technologies and
Business
•Share: TEACH LEARN (2-way
street)
•Adapt abroad and at home
Steps
Global Cities Initiative
Contact us today to connect with a world of opportunity.
Brian BrissonMinister Counselor for Commercial AffairsU.S. Commercial Service - BrazilPhone: 55-61-3312-7330
www.export.gov/Brazil