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3 September, Tokyo
1
Understanding the VSAT Market
Today and Tomorrow Eric Jan Bakker - Head of Sales, Asia Pacific
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Content
About Astrium
A complete portfolio today & tomorrow
Technology, what is the difference?
Future of Maritime communications
Conclusion
September 13 Introducing BGAN
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Astrium Services: An EADS company A global leader in aerospace, defence and services
Astrium Space Transportation
Astrium Satellites
Astrium Services
Astrium Services “The Space Services Partner for Critical Missions”
Geo-Information Services
Government Communications
Business Communications
World’s No1 commercial satcom
provider in the maritime sector
Europe’s No1 geo-information company
World’s No1
& Only milsatcom private
network operator
Astrium Services: An EADS company A global leader in aerospace, defence and services
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World leader in managed satcom-enabled solutions
400M$ revenues; 600 employees
Market focused with clear ambition:
□ Maritime: Develop global market leadership
□ Enterprise: Develop leadership in select verticals
□ Aero: Develop proposition by leveraging EADS
Creating value for our customers with our customers & partners:
□ Creating innovative solutions across the most complete
multi-technology network portfolio
□ Building tailored end-to-end solutions and
“managed services” with committed SLAs
□ Serving customers globally in Active Partnership
Supported by EADS unrivalled technical
and financial strength
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More customer focus Globally & in Asia
Astrium Services
Business Communications
Direct Indirect Transversal
End-customers Resellers
Customer Care
Field engineering
Technical support
Go-To-Market: Unchanged
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Our proposition : More Value
THE PLATFORM for service delivery • Seamless across all networks for business & crew
• Integrated communications
• Fully compatible services, applications, content delivery
Contr
ol, S
atisfa
ction,
Valu
e
THE SERVICE MODEL to create value • Installation, maintenance, consultancy, training …
• 24/7 Customer Care & technical engineering
• End-to-end management
THE NETWORK of networks • Fully Integrating MSS & VSAT
• Global L, C, X, Ku, Ka infrastructure
• Partner of all major SNOs
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The most complete connectivity portfolio
Inmarsat’s largest FB & E&E distributor
The largest Maritime VSAT installed base
□ Widest network
□ Largest global capacity available
□ Highest throughput actually delivered
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Open – to new technologies:
GX and beyond
Astrium plans to offer GX to its customers
□ Negotiating strategic partnership agreement with Inmarsat
Building a value proposition for our customers & partners
□ Continuing our successful distribution model
□ Creating dedicated propositions to meet different customer requirements
□ Allowing to add VAS, applications, tools, … (Open system!)
□ Integrating seamlessly existing solutions (XChange at the heart!)
Astrium will go beyond, adding other HTS technology
□ Intelsat EPIC to be launched 2015, others in the making
□ Most complete & valuable connectivity portfolio
□ Seamless solution layer across all connectivity
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Technology difference & coverage
FB coverage is same for all
□ Everyone uses the same satellites
□ Everyone uses the same network
□ Everyone uses the same teleports (operated by Inmarsat)
□ Only differentiators are personal attention & Value Added Services
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Technology difference & coverage
Every VSAT network is different
□ Different technology per provider □ iDirect, DVB-S2, non-standardized technologies
□ Different settings per provider □ CIR, MIR, Contention Ratio, antennas,…
□ Different Satellites, different beams
Technology base doesn’t matter,
it is the user experience that shows the difference
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Technology difference & coverage
11 EMEA Partner Conference
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The future of Maritime Communications Contributing to the bottom-line of shipping companies
Operational cost savings □ Crew retention
Crew makes up for 70% of operational cost (Fuel excl.)
□ Compliance with regulations
Not supplying ENOAD information : US$25.000 – US$50.000
□ Ships maintenance
□ IT management
□ ECDIS
□ Incidents: pollution, accidents, etc.
Future enhancements & savings require advanced
communication technology on board. □ 4!!! years ago there were no IPADs….
□ Nasa is testing 3D printing for spare parts in space….
□ The shipping industry is in dire straits, needs to change
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Available today: Internet Café on board
Hassle free & managed
$
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Conclusion
VSAT technology has been there for a long time
and is available to all now
Future of maritime broadband lays in VSAT:
□ Ku
□ Ka
Prepare early to be ready in time
Compare & study: propositions vs requirements
14 EMEA Partner Conference
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Thank you!
Arigatō
