Unilever Strategic Management

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Background of Unilever PakistanBackground of Unilever Pakistan

Ltd Co.Ltd Co. Unilever Pakistan Ltd.,asubsidiary oftheUnilever Pakistan Ltd.,asubsidiary ofthe

Unilever Groupis operatingin PakistansinceUnilever Groupis operatingin Pakistansince1948.1948.

The Companys mainbusinesslinesare SoapsThe Companys mainbusinesslinesare Soapsand Detergents, Personal Products, Cooking Oilsand Detergents, Personal Products, Cooking Oilsand Fats, Packed Teas,and Ice Creams.and Fats, Packed Teas,and Ice Creams.

Unileverhasalonglistofbrandssuchas Surf,Unileverhasalonglistofbrandssuchas Surf,

Vim, Rin, Lifebuoy, Sunlight, Lux, Rexona,Vim, Rin, Lifebuoy, Sunlight, Lux, Rexona,Sunsilk, CloseSunsilk, Close--Up, BlueUp, Blue--Band, Dalda, Planta,Band, Dalda, Planta,Liptons Yellow Label, Taazaand Richbru, BrookLiptons Yellow Label, Taazaand Richbru, BrookBonds Supremeand Kenya Mixture etcBonds Supremeand Kenya Mixture etc


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Mission Statement:Mission Statement:

Weare exemplarythrough ourcommitmentto BusinessWeare exemplarythrough ourcommitmentto BusinessEthics, Safety, Health, EnvironmentandinvolvementinEthics, Safety, Health, Environmentandinvolvementinthe Community.the Community.

Weuse oursuperiorconsumerunderstandingto produceWeuse oursuperiorconsumerunderstandingto produce

breakthroughinnovationsinbrandsandchannels.breakthroughinnovationsinbrandsandchannels. Westriveto remainan eversimpleand enterprisingWestriveto remainan eversimpleand enterprising

business.business. Weservethe everydayneeds ofallconsumersWeservethe everydayneeds ofallconsumers

everywhere for foods,hygieneandbeautythrougheverywhere for foods,hygieneandbeautythroughbrandedproductsandservicesthatdeliverthebestbrandedproductsandservicesthatdeliverthebestqualityandvalue.qualityandvalue.

Weattractanddevelophighlytalentedpeople, who areWeattractanddevelophighlytalentedpeople, who areexcited, empoweredandcommittedto deliverdoubleexcited, empoweredandcommittedto deliverdouble--digitgrowth.digitgrowth.


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Vision Statement:Vision Statement:

Touching hearts, changing lives.Touching hearts, changing lives.


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Unilever Pakistan LimitedUnilever Pakistan Limited


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ObjectivesObjectives

Top PriorityTop Priority FulfilmentofFulfilmentofcustomersneeds:customersneeds:

Unileveraims to continuously improveUnileveraims to continuously improvethe environmentalperformance of theirthe environmentalperformance of theirprocessand theirbrands toachieveprocessand theirbrands toachievesustainable profitable growth as theirsustainable profitable growth as their

consumer expects them tofulfil theirconsumer expects them tofulfil theirneedswith brands that have lowneedswith brands that have lowenvironmental impact.environmental impact.


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Objectives Cont..Objectives Cont..

Tobe honest,transparentand ethicalinourTobe honest,transparentand ethicalinourdealingsatalltimes.dealingsatalltimes.

Towinthe heartsand mindsofconsumers.Towinthe heartsand mindsofconsumers.

Todeliverwhatthey promise.Todeliverwhatthey promise. Tobecome empoweredleaderswhoare inspiredTobecome empoweredleaderswhoare inspiredby newchallengesandhave abiasforaction.by newchallengesandhave abiasforaction.

To believe intrust,truthandoutstandingTo believe intrust,truthandoutstandingteamwork. They value acreative andfunteamwork. They value acreative andfun

environment.environment. They care aboutandactively contribute totheThey care aboutandactively contribute tothecommunity inwhichthey live.community inwhichthey live.


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STRATEGIES Cont...STRATEGIES Cont...

Corporate StrategiesCorporate Strategies

Leaderintheconsumergoods market.Leaderintheconsumergoods market.

Managinggovtrelationsto influencedutyManaginggovtrelationsto influenceduty

onimports ofraw materialsandonimports ofraw materialsandcounteringsmuggling ofcompetitorscounteringsmuggling ofcompetitorsgoodsgoods


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HumanResource Strategies.HumanResource Strategies.

Managing employeerecruitmentandplacementManaging employeerecruitmentandplacementto puttherightperson fortherightjob.to puttherightperson fortherightjob.

ReplacementPlanning.ReplacementPlanning.

Employeerotationinthedepartment.Employeerotationinthedepartment.

Employeetraining.Employeetraining. Remunerationsurvey forsalaryadjustments ofRemunerationsurvey forsalaryadjustments of

employees.employees.


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FINANCESTRATEGIESFINANCESTRATEGIES

Maintaincompany finance operations withintheMaintaincompany finance operations withintheresourcesresources

Maintain workingcapitalkeepingstockdebtorslow.Maintain workingcapitalkeepingstockdebtorslow. Adherestrictlyto the ICAP accountingpracticesandlawsAdherestrictlyto the ICAP accountingpracticesandlaws Tax managementto gainlegitimateadvantagesTax managementto gainlegitimateadvantages

lesseningtheburdenlesseningtheburden EnsureinternalcontrolthroughinternalauditEnsureinternalcontrolthroughinternalaudit Introduction of IT andimplementationIntroduction of IT andimplementation Ensuresalesrevenuegeneration meettargetsEnsuresalesrevenuegeneration meettargets Maintenance ofpurchasing functionMaintenance ofpurchasing function


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SPACEMATRIXSPACEMATRIX


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Competitive AdvantageCompetitive Advantage

EconomicAdvantageEconomicAdvantage: P&G makesurethatits: P&G makesurethatitsproductsareavailableatall outlets. Itisalso occupiesaproductsareavailableatall outlets. Itisalso occupiesamajor marketshare.major marketshare.

Disadvantage:Disadvantage: P&G hasa weakcoststructureandP&G hasa weakcoststructureandnotoccupiesastrongimagelikeUnilever.notoccupiesastrongimagelikeUnilever.

HumanResourceAdvantage:HumanResourceAdvantage:P&G also believesinP&G also believesinteamwork,andcontinuouslyboostthe morale oftheirteamwork,andcontinuouslyboostthe morale oftheiremployees.employees.

DisadvantageDisadvantage:: P&G hasa formalcultureP&G hasa formalcultureatmosphere.atmosphere.


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Conclusion & RecommendationConclusion & RecommendationCo

nt..Co

nt..According to the analysis in QSPM, we would likeAccording to the analysis in QSPM, we would like

Unilever topursueCostReduction strategyUnilever topursueCostReduction strategywhich is amarket development strategy.which is amarket development strategy.

Although the currentbusiness strategyofAlthough the currentbusiness strategyofUnilever is Product Development as they areUnilever is Product Development as they arebringing differentproduct like Green Tea in thebringing differentproduct like Green Tea in themarket. They are alsomodifying theirproductsmarket. They are alsomodifying theirproducts

for e.g.Lipton in new round teabags andLuxbyfor e.g.Lipton in new round teabags andLuxbyadding a different ingredient.adding a different ingredient.


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Unilever Strategic Management