Unit 1. The World of Advertising be in trouble: ; get in trouble: be at stake: (be in danger) all at once: Reading Two: Changing World Markets Unit 1. The World of Advertising illegal: (unlawful) changed things: lead to A: A serious mistakes: billboard: large signs used for advertising, usually outdoors, ;ver-and-cr-1.html think of A as B: A B take one's time: Reading Two: Changing World Markets Unit 1. The World of Advertising convince A to : A ~ Vatrushka all right: Reading Two: Changing World Markets Unit 1. The World of Advertising a drink flavored with A=a drink that is flavored with A guarana exotic: unusual and exciting because of a connection with a foreign country the February holiday: Carnival Rio (late February - early March) Reading Two: Changing World Markets Unit 1. The World of Advertising all the time = always regarding: ~ (concerning, as to, as for, when it comes to ~ing) for years: have a hard time ~ing: ~ how things are changing: Reading Two: Changing World Markets Unit 1. The World of Advertising People around the world have different likes and dislikes.d Global advertisers must consider differences in laws.a People around the world have different customs.e All of these products must be sold with the right kind of message.b Integrate Reading One and Two Unit 1. The World of Advertising catch the eyec pay attentiond hold peoples attentionb impresse catchya Expand Unit 1. The World of Advertising Simple Present , , , Present Progressive ( ) Grammar Unit 1. The World of Advertising 1.Many people believe that food from different countries is exotic. 2.The number of global advertisers around the world today is increasing. 3.These advertisers usually fail if they do not consider differences in culture. 4.Many people consider McDonalds to be an excellent example of a successful international restaurant. Grammar Unit 1. The World of Advertising 5. Today, more advertising firms are writing different messages for different countries to avoid translation problems. 6. Fast food firms always make their food look delicious on TV. 7. Many people around the world like ad campaigns that are funny. 8. The world market of Internet users is growing nowadays. Grammar