Unit 2 Business recruitment

Case study--Nike

Step 1: Opening

Step 2: During: Exchanging information General questions (personal details,

education, work experience) Position-related questions (reasons for

resignation or application, qualifications and skills, job fit)

Step 3: Closing

General conduct during an interview Step 1: opening: establishing a friendly

atmosphere

Introduce yourself

Talk about weather, traffic, etc

Talk about yourself

Step 2: During: Exchanging information

General questions: Be prepared to talk

about

Your personal details

Your education

Your training courses

Your work experience

Position-related questions: You will be able to discuss Reasons for leaving last job

Details of the job and the

company

Qualifications and skills that make

you fit for the requirements of the

job

Short-term goals and long-term

goals

Step 3: Closing: leaving a lasting impression

Ask one or two questions based on your pre-

interview research.

Arrange a call back to get the result.

Thank the interviewer.

Say you enjoyed the interview.

Types of job interview

1. telephone screening interview 电话筛选面试

2. in-person screening interview 面对面筛选面试

3. selection interview 遴选面试

4. work sample interview 展示作品面试

5. peer group （ prospective coworkers) interview 未来同事面试

6. group interview 团体面试

7. luncheon interview 午餐面试

8. stress interview 压力面试

9. videoconference interview 电视会议面试

Situation

You, a University student from USST, are applying for a position of

secretary/salesgirl/salesman/manager/designer/….in a company (KFC, Lotus….). Your interviewer, &&& is interviewing you.

Southwest Airlines

The success of Southwest Airlines

1. increase the availability 实用性 of the equipment

2. decrease the cost

3. particular culture

Southwest Airlines

The success of Southwest Airlines

Cheerfulness Optimism Decision-making ability Team spirit Communication Self-confidence Self-starter skills

Spring Airlines

www.china-sss.com

1 、上海春秋国际旅行社有限公司的英文名称 SHANGHAI SPRING INTERNATIONAL TRAVEL SERVICE LTD

2 、 tourist attraction ： sun 、 sand 、 sea ；

3 、 smile 、 sincere. service ；

4 、 car’s steering wheel 汽车方向盘

plane’s airscrew 飞机螺旋桨

ship’s propeller governor 轮船推进器。

The success of Spring Airlines Individually-run airlines 民营航空公司

Tourism + low cost (innovation) 1. Tourism/Travel: Spring tour

2. decrease the cost

3. effective promotion: 99/199/299…sell at a bargain

price

slogan: More Chinese can afford the air ticket.

让更多人坐得起飞机

Target customer of Spring Airlines

1. tourists: be sensitive to the price (morning /night flight)

2. young white-collar: buy the ticket on line

3. students

4.self-paid business people

Nike’s E-recruitment Strategy

smiling curve

Nike’s smiling curve 微笑曲线

Asset-light strategy 轻资产模式

Nike’s smiling curve 微笑曲线

A smiling curve is an illustration of value-

adding potentials of different components of

the value chain in an IT-related

manufacturing industry. The concept was

first proposed by Stan Shih, the founder of

Acer, an IT company headquartered in

Taiwan, around 1992.

According to Shih‘s observation, in the personal

computer industry, both ends of the value chain

command higher values added to the product than the

middle part of the value chain. If this phenomenon is

presented in a graph with a Y-axis for value-added 附加值 and an X-axis for value chain (stage of production),

the resulting curve appears like a "smile".

微笑曲线是 1992 年时，当时的宏碁电脑董事长施振荣在提出的企业竞争战略。

微笑曲线分成左、中、右三段，左段为技术、专利，中段为组装、制造，右段为品牌、服务，而曲线代表的是获利，微笑曲线在中段位置为获利低位，而在左右两段位置则为获利高位，如此整个曲线看起来像是个微笑符号。微笑曲线的含意即是：要增加企业的盈利，绝不是持续在组装、制造位置，而是往左端或右端位置迈进。 Maximum/ minimum

Asset-light strategy 轻资产模式 所谓“轻资产”模式，就是将产品制造和零售分销业务

外包，自身则集中于设计开发和市场推广等业务； 市场推广主要采用产品明星代言 celebrity endorsement

和广告的方式。 这种模式可以降低公司资本投入，特别是生产领域内的

大量固定资产投入，以此提高资本回报率 (rate of return) 。

业务外包（ 0utsourcing ），企业为了获得比单纯利用内部资源更多的竞争优势，将其非核心业务交由合作企业完成。

OEM( Original Equipment Manufacturer ) 指的就是贴牌生产，也就是代工厂。

Nike 的 OEM厂就是公司指定的代工厂，生产的产品打 Nike商标，进入 Nike柜台销售。质量和原厂差不多，只是原厂给的外包任务。

E-Recruitment 电子招聘

E-Recruitment (Online recruitment ) is the process of personnel

recruitment using electronic resources, in particular the internet.

Companies and recruitment agents have moved much of their

recruitment process online so as to improve the speed by which

candidates can be matched with vacancies. Using database

technologies, and online job advertising boards and search

engines, employers can now fill posts in a small part of the time.

Using an online e-Recruitment system will save the employer

time.

Para 1.

The internet will have an even greater impact on traditional employee recruitment techniques for the increased use of broadband internet and 光纤 ______ internet.optical fiber

Para 2

What may lead to e-recruitment?

Diagram

Increasing presence in homes and offices

Reduction in the price

Faster connection speeds

E-recruitment

Virtual

1. sth is in effect what you say it is, although it is not formally recognized as such.

Eg: the virtual manager of the business 公司实际的当家人

2. computer term, not physically existing, made to appear to exist by the use of computer software, 虚拟的

Virtual office

Virtual community 虚拟社区

BBS: bulletin Board system

Virtual library 虚拟图书馆

Virtual store 虚拟店铺 (taobao, ebay)

Real store 实体店

Nike’s e-recruitment Para 4

The handling of applications became too demanding.

apply for

apply to

apply…to…

application

applicant

apply oneself to one's work

demand

demanding: require a lot of time, energy, attention

market demand

demand exceeds supply

supply exceeds demand

balance between supply and demand

Supply fails to meet the demand.

The supply does not meet the demand

The supply is unable to meet the demand.

Para 6 ActiveRecruiter

What’s the procedure of ActiveRecruiter?

What’s the benefit of implementing ActiveRecruiter?

Step 1: fill in, attach---applicant

Step 2: view------recruiter

Step 3: match----system (ActiveRecruiter)

Step 4: retain----system (ActiveRecruiter)

Step 5: update----applicant

Result: save the cost and time

Para 7 Nike’s hope…..

Para 8 E-recruitment’s disadvantage

Para 9

How does e-recruitment benefit employer

and candidates/applicants?

Team work Describe the picture on page 28 and make

up a story.

Words for you:

Practical ability

Problem-solving ability

Skillful in manual work

我们可以提供五险一金、住宿，业绩优者有去国外参加培训的机会。

We can afford social insurance with housing-funds and accommodation, excellent performance will lead to training chance oversea.

公司按照国家规定为员工提供五险一金等福利。

We have a perfect insurance policy according to the national stipulations and other related welfare.

五险一金 social insurance

养老保险（ endowment insurance ）

医疗保险（ medical insurance ）

失业保险（ unemployment insurance ）

工伤保险（ employment injury insurance ）

生育保险（ maternity insurance ）

住房公积金（ Housing Provident Fund ）。

The first three insurance are paid by the enterprises and individuals together.

工伤保险和生育保险完全是由企业承担的，个人不需要缴纳。“五险”是法定的，而“一金”不是法定的。