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UNITING THE BUSINESS OF FOOTBALL IN AFRICA

HICHAm EL AmRANICAF Secretary General

“We are happy to have this agreement put in place; it’s an easy synergy to achieve between our respective organisations, based on the expertise of Soccerex, providing important key events for key stakeholders all around the globe, including Africa, and the Confederationof African Football being the governing body of African football. This MoU is an exchange of benefits and understanding that allows both organisations to improve their visibility and the development specifically of African football.”

INSTITUTIONAL SUppORTER

WORkING HANd IN HANd WITH THE CONFEdERATION OF AFRICAN FOOTBALL...

CAF Secretary General Hicham El Amrani and Soccerex CEO Duncan Revie

shaking hands after signing the MoU in Johannesburg, Thursday 7th February 2013

... ATTRACTING THE BIGGEST BRANdS INvOLvEd IN THE GAmE

in 2012, one event set the agenda for african footBaLL

ONE CONTINENTONE GAmEONE LOvE

oF deleGAteS rAted the event AS Good -exCellent

Felt the SpeAkerS were oF hiGh quAlity

98% 89% 86%oF deleGAteS met their buSineSS objeCtiveS

2012 mEdIA HIGHLIGHTS

720deleGAteS

88%AFriCAn

12%non

AFriCAn

20exhibitorS

25%non

AFriCAn

90ClubS, leAGueS &

FederAtionS

86%AFriCAn

14%non

AFriCAn

75%AFriCAn

Nic coward General Secretary, premier league

StaNley MatthewS Sport & Commercial director, SuperSport Africa

doMiNic NtSele Stakeholder & Communications director, pSl

clive Barker Former South Africa manager

& 1996 AFCon winner

JohN BarNeSliverpool & england legend

dr roBiN PeterSeN Ceo, SAFA

luMka dloMomarketing manager, johannesburg

tourism Company

lucaS radeBeex-South Africa Captain & kaizer Chiefs & leeds united legend

daNNy JordaaNloC Ceo, 2010 FiFA world Cuptm

Michael aNthoNy MakaaB

Ceo, proSport international & FiFA Agent

“when we were looking at this event, it looked exciting to us... you have much of

the federation and confederation leadership here, together with an opportunity for us as well to speak to colleagues from leagues and federations around Africa.

So of course we want to be here.”

“i think it’s important for SuperSport but also important for the sports clubs themselves. A lot of the leadership and the guys involved in football from professional right down to

amateur level don’t have access to expertise and to go overseas is expensive, so for them to come to a city in Africa like durban i think

is fantastic, it allows people to come and share ideas, to meet people, to network.”

“they bring an understanding... if you bring Soccerex to South Africa and bring

somebody from the english premier league, South Africans are now seeing what can be achieved and say our pSl product is

good, why are we not using it the way the english premier league is being used? this

is why this is particularly important.”

“i think it’s the first time where coaches get an insight into sponsorships, how

to run football teams, the value of this, value of that, the problems that Africa has and i just think it’s the first time it’s opened up something like

this and i think it’s fantastic value for money and i’m delighted to be here.”

“the business of football goes hand in hand, not only football and business but football and government, football and politics, football is all encompassing.

particularly here in Africa, governments are won and lost in terms of their support of football... Soccerex just makes sense.”

“Soccerex is a fantastic business to business football forum; it’s the

biggest in the world. i‘ve had a long relationship with them and

delighted that they were able to do this arrangement with the city of

ethekwini and the province of kwa-Zulu natal to bring the event here.”

“Soccerex is one of the biggest events that the city of johannesburg has hosted. For johannesburg to be here is to showcase

what we have as a destination and as a city the infrastructure that is there and also to support events like this as these events

brings a lot of business to the city.“

“i think there is a lot we can take from Soccerex, the clubs and people interested in business, small business, big business,

people that want to run football, that want to do more about the game. i think that to have

Soccerex here, is absolutely unbelievable and i think it gives those opportunities to people who want to get football to another level on the business side.”

“i think it is very important; Soccerex has become virtually the world’s

economic forum for sport. it’s very important that we get together to

talk about the economics around the event, looking at new technologies, new development and look at the impact it has on the growth and the development of the game.”

“i’ve been to a number of Soccerex events, it’s an opportunity for

people and stakeholders who are involved in the industry to meet,

to hear opinions, to share opinions and generally to feed off each other’s business, for me it’s an

important part of our programme.”

WHAT THEY SAId ABOUT THE 2012 AFRICAN FORUm

dr roBiN PeterSeN Ceo,

South African Football Association

iSSa hayatou president,

CAF

lucaS radeBe ex-South Africa captain, kaizer

Chiefs and leeds united legend

irviN khozaChairman, pSl, vp South African

FA, Chairman orlando pirates

Mike FarNaN international and national

marketing director, Sunderland FC

kaluSha Bwalya

president, Zambian FA

david deiN Former vice Chairman,

Arsenal & the FA

dr zweli Mkhize premier: province of kwaZulu-natal

daNNy JordaaN loC Ceo,

2010 FiFA world Cup

Mvuzo MBeBe

loC Ceo, 2013 AFCon

hichaM el aMraNiSecretary General,

CAF

StaNley MatthewS Sport & Commercial director Africa,

SuperSport international

SOCCEREX UNITES THE LEAdINGpLAYERS...

“We are honoured to be chosen to host Soccerex for the next three years. We feel, as a province, that Soccerex will play a big role in transforming sport in our province and transporting sport continentally and internationally, by ensuring that we utilise platforms like this to address the challenges that we’re faced with as a continent in terms of growing soccer, in terms of growing other sports codes in our area. The Soccerex African Forum is one of the platforms where we can sell our programs and products to the business community but also encourage the business community to develop.”

mRS NN SIBHIdLA-SApHETHAmpl, meC for Arts, Culture, Sport & recreation,kwaZulu-natal provincial Government

SOCCEREX UNITES THE LEAdINGpLAYERS...

Jack oguda Ceo,

kenyan premier league

derek BlaNckeNSee

General manager, pSl

Marcel deSailly 1998 FiFA world Cuptm winner

Nic coward General Secretary,

premier league

tracey keeNaN head of Global partnerships,

tottenham hotspur FC

george weahliberia & AC milan legend

• Confederation of African

Football keynote Address

• AFCON Review

• Sponsorship

• Club & League Development

• CSR

• Regional African Issues

• Broadcasting and Media

• Management and Coaching

• Future for African Football

once again business leaders, football legends and government figures will come together to address the most significant subjects affecting the game.

...TO TACkLE THE kEY ISSUES IN AFRICAN FOOTBALL

2013TOPiCS

AFCON 2013

NWU - mAFIkENG CAmpUS SOCCER INSTITUTE

BEACH SOCCER CUp dB SCHENkER mAmELOdI SUNdOWNS

CITY OF jOHANNESBURG

WHYEXHIBIT?

Pre-Event• Packages tailored to suit your business

needs

• Year-round account manager support

• Online business matchmaking tool,

allowing you to connect with the right

people before, during and after the

event

• Online exhibitor listing with direct link

to your website

eXPosUre

• Dedicated account management

• Position your company at the heart

of the industry

• Shell scheme or space only packages

with upgrade options

• Entry in official guide for all

delegates

• Exclusive SoccerMatch networking

sessions

At Event Post Event

CASE STUdY:

Terraplas are regular exhibitors at Soccerex events. They provide some of the world’s leading turf protection systems allowing stadiums to utilise their facilities to generate

additional revenue from non-sporting events with their innovative coverings.www.soccerex.com/casestudies/terraplas

Presence resULts

“ it’S been very Good...we’re AlreAdy networkinG with the very people thAt we’ve Seen here todAy, new FACeS And new CompAnieS to network with, AbSolutely the riGht Forum For uS to be At in order to network with theSe people.”Melody de RobillaRd,Air ChArter ServiCe South AFriCA

WHYSpONSOR?

ShowCASe your brAnd to millionS oF people ACroSS AFriCAAs official broadcast partners of Soccerex, SuperSport will be providing exposure for the Forum and its sponsors across the continent.

SponSoRShip at SocceRex haS pRoven to be a tRUly coMpRehenSive platfoRM foR bRandS to poSition theMSelveS in fRont of a wide aUdience of key deciSion-MakeRS.

networkinG CAFe

SoCiAl eveninGS event pArtnernetworkinG tool

deleGAte bAGS

vip lounGe

pAnel SponSorShip lAnyArdS

% ?

WHYAFRICA?

DiD you know?in total, ZAr 450 million has

been transferred by FiFA into

the legacy trust accounts.

Gdp ACroSS the Continent iS expeCted to reACh

4.8% in 2013

10 oF

the world’S 20FASteSt GrowinG eConomieSAre From AFriCA

South AFriCA’S eConomy iS the lArGeSt

South Africa is part of BricS

an association of top emerging economies distinguished by their fast growth and burgeoninginfluence in regional and global matters

Brazil, rUssia, india, china and soUth africa( (

by

2035AFriCA’S lAbour ForCe will be biGGer thAn thAt oF Any individuAl Country

in the world

trAde between

AFriCA& the ReSt of the globe 200 2000

2011

>in AFriCA

aNd accouNtS For 24% oF itS gdP

inCreASed by

business insider

African economic outlook

world bank

independent

independent

dR ZWELI mkHIZE

“We are overwhelmed by the enthusiastic response and interest that has been shown by all the participants who have registered as part of Soccerex...This event is a platform on which synergies between KZN and different countries will be built and strengthened, through the promotion of partnerships, and identification of opportunities for investment in sports...We want to facilitate twinning arrangements between KZN clubs, academic institutions and cities as part of creating the next generation of soccer stars.”

premier: province of kwaZulu-natal

?WHYdURBAN?

• 2024 summer olympics bidding city

• it contributes around 16.5% towards the gdp of south africa

• a stable, market-orientated business culture

• one of the world’s conference capitals

• known as the city of absolute entertainment

DiD you know?Following a four-month public application

phase, the board of the 2010 FiFA world Cup

legacy trust under chairman danny jordaan

has approved the first 973 beneficiaries

for a total amount of ZAr 56 million.

the Soccerex African Forum 2012 was hosted at the Southern Sun elangeni on the durban beach-front

tel: +44 208 987 5522email: enquiry@soccerex.comweb: www.soccerex.com/africa

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