Unleash your inner entrepreneur – why we need the education system for a new paradigm!

88TH INTERNATIONAL SIEC-ISBE CONFERENCE

Dr. Markus Tomaschitz, MBA

VP Corporate Human Resource Management AVL

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Why we need the education system for a new paradigm! • A country’s competitiveness, innovation and

economic growth depend on being able to produce future leaders with the skills and attitudes to be entrepreneurial in their professional lives, whether by creating their own companies or innovating in larger organisations.

• Entrepreneurship education is the first and

arguably the most important step for embedding an innovative culture in Europe, able to create the jobs that are needed

• Education is key to shaping young people’s attitudes, skills and culture

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Born entrepreneurs!!!

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„Confidence is what you have before you understand the problem.“ - Woody Allen

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Qualification Shift

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Distribution of talents or possibilities for qualification

Downward mobility reaction? High tech qualification

possibilties?

More competition and immigration?

Labor market demands

Unqualified segment

High tech segment

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The race between technology and education

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21st Century Skills Framework

•Learning & Innovation Skills •Critical Thinking & Problem Solving

•Creativity & Innovation

•Communication & Collaboration

•Information, Media & Technology Skills

•Information Literacy

•Media Literacy

•ICT (Information, Comm.&Technology) Literacy

•Life & Career Skills •Flexibility & Adaptability

•Initiative & Self-Direction

•Social & Cross-Cultural Skills

•Productivity & Accountability

•Leadership & Responsibility

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Quelle: technopolis group 2015 11

“The clearest form of lunacy is to keep on doing what you always do and expect change.”

Albert Einstein 1897 - 1955 12

Entrepreneurial thinking is about embracing challenges

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First, the good news: • A great majority of European countries address

entrepreneurship education through national strategies or initiatives

• Nearly half of the countries have incorporated the objectives linked to the promotion of entrepreneurship education within broader strategies (lifelong learning, education and youth, growth), while several countries, located mainly in Northern Europe, have launched specific entrepreneurship education strategies.

• Two thirds of European countries explicitly recognize entrepreneurship in central steering documents at primary education level

• In secondary education virtually all countries integrate entrepreneurship into the curriculum in some form

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We teach our kids to go for „good jobs“ With the security of Europe’s welfare system, people are less willing to take risks. This attitude is reinforced at schools and universities, which traditionally have been focused on ensuring students can secure future jobs – not become entrepreneurs.

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The media says it‘s cool to be…

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Entrepreneurs are very seldom heros

We need role models

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Aspire kids to become entrpreneurs too…

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But why?

Students who have participated in entrepreneurship education programs at school are less likely to drop out, less likely to be unemployed after they graduate, earn higher incomes and are more satisfied with their careers. They are also 3-5 times more likely to start a business later on. (JA EUROPE; ENTREPRENEURSHIP EDUCATION: INSPIRING THE NEXT GENERATION 2015)

Entrepreneurship refers to an individual’s ability to turn ideas into action and includes creativity, innovation and risk taking, as well as the ability to plan and manage projects in order to achieve objectives. This supports everyone in day-to-day life at home and in society, ... (Best

Practices & Pedagogical Methods in Entrepreneurship Education in Europe Quality of Entrepreneurship Programmes in Europe)

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Entrepreneurial thinking is not an attitude – it‘s a habit

1. Ask questions

2. Be self-motivated

Believe in your own potential and maintain a high level of

motivation, regardless of the attitudes of those around you.

3. See challenges as opportunities

Setback, problems, obstacles, uncertainty or whatever you want to

call them are common elements in life and business.

4. Be resourceful

Make the most of what you have. Don’t let what you cannot do

interfere with what you can do.

5. Embrace risk

Expect failure, plan for failure, and learn from failure. Develop a

resilient spirit so you can handle challenges. 25

Again: it‘s a habit

6. Create value

Your idea, product or service needs to help

create a positive effect on others.

7. Remain optimistic

Have faith in your ability to succeed and persevere when others might give up.

8. Be a leader

The ability to lead is the foundation of building a team, leading others to understand

your entrepreneurial vision and effective selling.

9. Plan ahead

All great accomplishments have a timeline, working from a starting point to the goal.

Goals keep you moving toward things you really want.

10. Think creatively

Being entrepreneurial also requires the courage to believe and the drive to move. 26

Teaching entrepreneurship – the goals

• Raising students’ awareness of self-employment as a career option

• Promoting the development of personal qualities that are relevant

to entrepreneurship, such as creativity, risk-taking and responsibility

• Providing the technical and business skills and knowledge that

are needed in order to start a new venture and manage its growth

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National/regional strategies and initiatives to the implementation of entrepreneurship education into general education (ISCED 1-3), 2011/12

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Definition of learning outcomes for entrepreneurship education in primary and general secondary education (ISCED 1-3), according to central steering documents, 2011/12

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The entrepreneurial school

• Give teachers more freedom

• Entrepreneurship is treated as an integral part of a multidisciplinary education process

• Brings entrepreneurs into the classroom to speak to students as well as to teach courses

• Entrepreneurship and innovation is deeply embedded into the curriculum to ingrain a new entrepreneurial spirit and mindset among students

• Entrepreneurship is expanded across the school

• Invest in the training and development of entrepreneurship teachers

• Ensure the time for teachers to engage in entrepreneurial activities

• Build projects and programmes across disciplines

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