Unless otherwise specifically noted, the competitive information contained in this presentation is...
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Unless otherwise specifically noted, the competitive information contained in this presentation is gathered from legally permissible sources, including,
Unless otherwise specifically noted, the competitive
information contained in this presentation is gathered from legally
permissible sources, including, but not limited to, public records,
electronic searches, unsolicited customer or end-user feedback, and
industry analysts. SEMICON WEST POST SHOW REPORT 2014
Slide 2
OBJECTIVES Promote NSK as a leading manufacturer and supplier
for semiconductor solutions. Strengthen existing customer
relationships. Maintain NSK brand recognition. Drive traffic (new
and existing business) to booth. MET BY: Introduced new product
series: NH-NS Linear Guides, i-Slide and Fulride Scheduled meetings
inside our booth with current customers. Onsite meetings to discuss
current and future projects. Discuss any issues, concerns or
changes in effort to maintain good working relationship with NSK.
Promoted NSK attendance to targeted lists and social media channels
for pre-show and post-show communications. Partnered with Design
World publication to shoot a booth video of NSK capabilities for
semiconductor industry.
Slide 3
SEMICON WEST SHOW STATISTICS SHOW STATS Attendees (includes
visitors and exhibitors): 26,140 Visitors: 17,473 41% of visitors
represent engineering and product management job functions.
International Visitors: 1,567 Exhibiting Companies: 699 Purchasing
Authority Job Level
Slide 4
NSK BOOTH VISITORS Total leads scanned: 87 65% Immediate Sales
Follow-up. 23% Marketing (Potential supplier/vender, publication,
marketing contact) 12% International All leads received post show
thank you email. Job Titles
Slide 5
NSK LEADS PRODUCTS OF INTEREST All NSK linear product lines
were promoted: Ball Screws Linear Guides Monocarrier Robot Modules
Megatorque Motors I-slide and Fulride SPACEA Bearings
Slide 6
FLOOR PLAN POST SHOW REPORT 2014 SOUTH HALL Booth #1320 30 x
10
PRODUCT DISPLAYS MOVING PRODUCT DEMONSTRATIONS Featuring: NSK
Megatorque Direct Drive Motor and NSK Linear Motion STATIC NSK
PRODUCT DISPLAYS Featuring: Ball Screws, Support Bearings,
Monocarrier Actuators, SPACEA Bearings, Megatorque Motors, i-Slide,
Fulride, and Linear Guides
Slide 9
E-NEWSLETTER CAMPAIGN Pre-Show Release Total reach 191 Unique
Opened: 22% Met Target Open Rate Post Show Release Total Reach 99
Unique Opened: 33% Exceeded Target Open Rate Target Open Rate:
20-25%
Slide 10
SOCIAL MEDIA Channel# of Show PostsReachLikes Facebook48,69728
Channel# of Show Posts Twitter3
Slide 11
VIDEO COVERAGE Design World shot a video at the NSK booth
highlighting the NSK products and integration capabilities for
semiconductor industry. Video was posted to social media channels
including You Tube, Facebook and Twitter. Click here Click here to
see video.
Slide 12
COMPETITORS CompanyBooth NumberBooth SizeProduct Type Bosch
Rexroth171720 x 40Linear Guides, Ball Screws, Assemblies Large
booth size. Clean design that utilized many TV monitors to
illustrate how product demos can benefit different applications
relating to semiconductor. Promoted assemblies and capability to
provide a linear motion system where all electrical components are
mounted outside process chamber eliminating need for seals.
Simplifies design and speaks to semiconductor industry whose
processes require particle-free transport.
Slide 13
COMPETITORS CompanyBooth NumberBooth SizeProduct Type Hiwin
Corporation180520 x 30Linear Guides, Ball Screws, Actuators, Linear
Stages, Integration Increased presence and trade show participation
recently. Good position: front and center upon entering hall.
Mounted static products: linear guides, ball screws and linear
actuators located at back of booth space. Moving product demos
placed in front and on aisle ways to gets attendees attention.
Slide 14
COMPETITORS CompanyBooth NumberBooth SizeProduct Type IKO
International Inc.143320 x 20Linear Motion and Mechatronics NB
Corporation of America 71720 x 20Linear Guides, Ball Screws,
Actuators IKO International: Introduced some new smaller size
availability for linear guide products and offered motion network
support NB Corporation: introduced new product referred to as ball
screw spline. Similar to NSKs robotte. Positioned farther away from
other linear motion suppliers.
Slide 15
COMPETITORS CompanyBooth NumberBooth SizeProduct Type
Schneeberger, Inc.212210 x 20Linear Guides, Ball Screws, Actuators,
Linear Motion Assemblies Smallest booth size among our competitors.
Displayed product images and static products within booth
space.
Slide 16
COMPETITORS CompanyBooth NumberBooth SizeProduct Type THK
America191720 x 20Linear Guides, Ball Screws, Actuators, Linear
Motion Assemblies Similar booth layout to prior shows. Static
product samples positioned at table top height throughout booth
space. Strength: Attendees familiar with layout and may remember
where to go to find particular product of interest. Weakness:
Layout may begin to appear overused. Same images and branding used
for several years.
Slide 17
SEMICON WEST SHOW SUMMARY Largest U.S. trade show for
semiconductor industry. Maintained branding presence and delivered
new product innovations to existing and potential new customers.
Announced NEW NH-NS Linear Guide Series Successfully reduced
overall show expenditure while promoting all core product series
for semiconductor industry.
Slide 18
FUTURE PLANS Exhibit in SEMICON West July 2015 Continue to use
social media and industry publication resources to increase traffic
to booth. Consider sponsorship opportunities to raise brand
awareness. OBJECTIVE: Maintain brand presence for NSK capabilities
within semiconductor industry. Increase awareness and drive traffic
to NSK booth. Strengthen new and existing customer relationships.
MET BY: Exhibiting at SEMICON West Promoting NSK attendance to
targeted contacts through social media channels, industry
publications and supplier partnerships. Keeping section of booth
designated for private meeting area.