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Unlocking the potential of culture and
creative industries for your territory
María Iglesias- KEA European Affairs
Brussels, 25/09/2013
Adopt a forward-looking
approach
Mainstream culture in local
development policies
Use the right ingredients to
design your strategy
To do list
CC happy_serendipity
Adopt a forward looking approach
Adopt a forward looking approach
Culture as a tool to foster creativity
(Agenda for Culture 2007); innovation
(EU 2020’s Innovation Union 2010); and
attractiveness
Cuture investment
Successful positioning of MSC: example of Nantes
ECIA project
Quartier de
la création
Development of
dedicated
universities La Machine
La Fabrique
Le voyage à
Nantes
CCIs incubators
and Karting
workspaces
Mainstream culture in local development policies
The Use of Structural Funds for
Cultural Projects
7
Mainstream culture in local development policies
Main barriers to invest SFs in culture:
- Culture not explicitly mentioned as a “priority” either in
EU or regional instruments
- Eligibility conditions and administrative rules
- Lack of involvement of cultural operators
- Low level of awareness
27/09/2013 The Use of Structural Funds for
Cultural Projects
8
Facilitate the use of structural funds for culture
related projects
• Strengthen the partnership principle and
the involvement of cultural operators
• Earmark culture in operational
programmes, at national and regional
level
• Earmark CCIs in Smart Specialisation
Strategies
• Set up innovative financial instruments for
culture and creative sectors
• Allocate a percentage of the Structural
Funds’ budget for capacity building
actions
• Include training on monitoring, evaluation
and indicators in capacity building actions
Use the right ingredients
CC http://free-images-etc.rb-d.com/
Even if… no one-size-fits-all !
Key elements for a succesfull culture based
development strategy
• Political willingness
• Make the most of your local resources (cultural heritage,
cultural identity, quality of life, location factors, real state, …)
• Transversal policies rather than sectorial policies to
encourage spillover effects
• Harmonised and comprehensive strategies (culture,
economy, innovation, urbanism, transport, …)
• Public- private collaboration
• Mobilise non financial resources
• Avoid to public policies
• Collaborate in European and transnational projects: source
of funding, exchange of knowledge and visibility.
• ….
Further readings
• Ericarts, Study on the contribution of culture to local and regional
development – Evidence from the Structural Funds, 2010
• KEA, The economy of culture, EC, 2006
• KEA, The impact of culture on creativity, EC, 2009
• KEA, Measuring economic impact of CCIs policies – How to justify
investment in cultural and creative assets, CREARE
• EC, POLICY HANDBOOK on How to strategically use the EU support
programmes, including Structural Funds, to foster the potential of culture
for local, regional and national development and the spill over effects on
the wider economy?
• KEA, Creative SpIN, Creative Spillovers for Innovation, Thematic Network
baseline study, URBACT II Regional Policy, 2012
• KEA, Use of Structural Funds for Cultural Projects, European Parliament,
Committee on Culture and Education, 2012
Thanks!
Maria Iglesias
51 Rue du Trône
B -1050 Brussels
+32 2 289 26 00
www.keanet.eu
