UNSW Interim Product Style Guide · A well-conceived product style guide should be viewed as a valuable tool to create an innovative and quality UNSW branded ... research and education

UNSW Interim Product Style Guide

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ContentsBackground 03

Introduction 04

UNSW Sydney: Our 2025 Commitment 05

UNSW Sydney Snapshot 07

UNSW Merchandising & Licensing Program 08

Getting Started 09

Official Licensed Product 09

Product Approvals 09

UNSW Sydney Brand & Sub-Brands 10

University Name & Faculties 11

Master Brand 12

Colour Palette 13

Minimum Sizes 13

Merchandise Collateral 14

Colours 15

Font graphics 15

Scientia 16

UNSW Lion 18

Core Brand 22

Faculty Marks 24

Sportswear 26

Establishment Marks 30

Graduation Marks 32

Packaging & Labelling 34

Elements 35

3

Background

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IntroductionWelcome to the first edition of the UNSW Product Style Guide (Style Guide).

The purpose of the style guide is to ensure brand consistency through the standardisation of visual assets and design elements, allowing UNSW to manage how the brand is represented in the marketplace. A well-conceived product style guide should be viewed as a valuable tool to create an innovative and quality UNSW branded product range.

UNSW has taken the time to establish a visual aesthetic for the brand. Licensee’s products will benefit from the overarching brand standardisation that will result and consumers will be able to immediately recognise UNSW licensed products, regardless of the product category, because they will share the same visual aesthetic established by the style guide.

At UNSW, we want branded merchandise to promote the higher purpose of the university, enabling the UNSW community to show an affinity and sense of pride in the establishment.

We are focusing on moving UNSW to best-in-class across Australian universities, enhancing our apparel and products to delight and support our UNSW aspirations.

We hope you find the style guide clear and easy to use and we thank you for your continued support.

UNSW Merchandising & Licensing,Business & Campus ServicesDivision of Finance and Operations

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UNSW Sydney: Our 2025 Commitment

Our aspiration for the next decade is to establish UNSW as Australia’s Global University, improving and transforming lives through excellence in research and education and a commitment to advancing a just society. We aspire to this in the belief that a great university, a global leader in discovery, innovation, impact, education and thought leadership, can make an enormous difference to the lives of people in Australia and around the world.

UNSW is ranked 45th in the QS World University Rankings, is a founding member of the Group of Eight and the prestigious Universitas 21 international network. It is the only Australian member of the Global Alliance of Technological Universities. UNSW is also a member of the Association of Pacific Rim Universities, a partner in the emerging PLuS Alliance with King’s College London and Arizona State University and a member of the NUW Alliance.

In pursuing our vision and objectives, members of the UNSW community will demonstrate:

• Partnership: working in teams to best serve our communities.

• Integrity, transparency and ethical decision making: inspiring openness, courage and trust.

• Respect: listening and engaging with each other and our communities.

The UNSW 2025 Strategy: Making a difference as Australia’s Global University

Values

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By 2025, UNSW will be Australia’s global university and a leading research-intensive and teaching-intensive university, delivering:

• World-leading research of the highest ethical standards and integrity, across the full spectrum of arts, built environment, business, design, law, social sciences, engineering, medicine and science.

• Research impact through the generation of new knowledge applied to solve complex problems, deliver social benefits and drive economic prosperity, locally, nationally and globally.

• Exemplary education for every student through integrating the most innovative developments in digital and face-to-face learning into novel solutions, to improve educational quality and the student experience.

• In-demand graduates optimally prepared for the opportunities and challenges of the 21st century global workplace and motivated by a desire to make a positive impact on society.

• Equality of opportunity for all our students, staff and the wider UNSW community, combined with a commitment to the active promotion of equality beyond the University.

• Thought leadership harnessing UNSW’s intellectual capacity to deliver expert contributions to lead and inform debate, policy making and global issues.

• A significant contribution to national and global prosperity through innovative, transformative partnerships with community, industry, government and our alumni, facilitating the translation of research and education into economic and social benefits.

• Excellence in international education leading the world in educating students from overseas, through our innovative and flexible educational platform, offering a truly global experience to all of our students.

• Partnerships with other great institutions in Australia and across the globe, who share our ethos and can collaborate with us in achieving our strategic goals.

• Social justice achievements built on UNSW’s work with disadvantaged and marginalised communities in Australia, the Asia-Pacific and globally.

This will serve to provide high-level guidance to retailers and licensees to be able to design appropriate product, marketing and promotion opportunities that best align to the University.

UNSW Sydney: Our 2025 Commitment

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UNSW Sydney Snapshot

1949Founded

Students

Located inKensington,Sydney

59,781+

$300M+

4,000+

47 125 18

39,577 Domestic20,204 International

8 FacultiesArt & Design

Arts & Social Services

Built Environment

Business

Engineering

Law

Medicine

Science

22,600+

300,000+6,200+

Commencing Enrolments

AlumniStaff

UNIVERSITY COLLEGE

UNSW Canberra at the Australian Defence

Force Academy

Invested in campus infrastructure across 123 projects

On campus residential beds

Schools UNSW & external centres and institutes

On-campus colleges & affiliated student

accommodation

UNSW Merchandising & Licensing Program

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Getting StartedUNSW are always looking to expand existing ranges with new and exciting products so we encourage licensees to contact us.

Interested parties are invited to email [email protected] with product ideas.

A team member from UNSW Merchandising & Licensing will respond within 10 business days.

Official Licensed ProductAn Official Licensed Product is any product which bears UNSW intellectual property and has been produced via a licensed party.

If you wish to produce Official Licensed Products and currently do not hold the necessary licence to do so, you must contact the UNSW Merchandising & Licensing team at [email protected].

UNSW exercises strict control over the use of the UNSW intellectual property on products. No merchandising activity is permitted without the prior consent of UNSW and a written licence in place.

Product ApprovalsAll official licensed products must be approved by UNSW prior to production. Below is the step by step process for submitting your products for approval:

STEP 1Licensee must submit product artwork to UNSW for approval.

STEP 4Within 10 business days, UNSW

will decide whether to approve the pre-production sample and will

inform in writing of this decision.

STEP 2Within 10 business days, UNSW will decide whether to approve

the proposed product(s) and will inform in writing of this decision.

STEP 5Upon pre-production sample approval, the licensee may

commence manufacturing of the approved product.

STEP 3Upon artwork approval, a

pre-production sample of the proposed product(s) must be produced and submitted to

UNSW for approval.

STEP 6Licensee must submit a final

production sample to UNSW prior to product being delivered to retail.

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UNSW Sydney Brand & Sub-Brands

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University Name & Faculties

In January 2017, the University of New South Wales adopted the business names ‘UNSW Sydney’ and ‘UNSW Canberra’. This name change reinforces the University’s city locations in iconic Sydney and our national capital, Canberra.

UNSW Sydney is the Master Brand for the University.

Except when specifically referring to UNSW Canberra, the first mention of the University in communication must be ‘UNSW Sydney’. Subsequent mentions must be ‘UNSW’.

The legal name of the University is ‘University of New South Wales’ per the University of New South Wales Act 1989 (NSW).

UNSW Art & Design

UNSW Arts & Social Sciences

UNSW Built Environment

UNSW Business School

UNSW Canberra or UNSW Canberra at the Australian Defence Force Academy (ADFA)

UNSW Engineering

UNSW Law

UNSW Medicine

UNSW Science

UNSW Canberra at ADFA

UNSW Kensington

UNSW Paddington

University Name

Informal Faculty Names Campus Names

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UNSW Master Brand

Our Master Brand logo represents decades of brand equity and has been subtly updated and enhanced over the years. The logo is not to be altered in any way and no elements are to be used individually (e.g. do not use the crest or lettering ‘UNSW’ alone).

The portrait full colour logo is the preferred version for use in communications for UNSW.

Where sizing or layout restrictions exist, the landscape version may be used. UNSW Master Brand usage guidelines are available at http://unsw.to/brand.

Please contact the UNSW Merchandising & Licensing team ([email protected]) for logos.

Master Brand

Full colour digital print

Portrait Positive

Landscape Positive

Portrait Negative

Landscape Negative

Embroidery Mono high quality print/embroidery

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Master Brand Colour Palette

Minimum Sizes

The primary colours of UNSW are key indicators of the UNSW brand design.

UNSW merchandise logos require size limits to guard them from being poorly reproduced, unrecognisable or illegible.

The minimum guidelines for merchandise are:

PMS 173C

PANTONE GOLD 606U

PANTONE PROCESS CYAN


PANTONE PROCESS BLACK

PMS 173C

PANTONE GOLD 606U




PMS 173C

PANTONE GOLD 606U




PMS 173C

PANTONE GOLD 606U




PMS 173C

C 9

M 87

Y 100

K 0

PMS GOLD 606

C 22

M 23

Y 100

K 0

PMS CYAN

C 100

M 0

Y 0

K 0

PMS CYAN

C 10

M 0

Y 0

K 0

PMS BLACK

C0

M 0

Y 0

K 100

PMS 108C

C0

M 5

Y 100

K 0

High quality print/ 16.5mm

High quality print/ 10mm

Embroidery/ 80mm

Embroidery/ 50mm

Merchandise Collateral

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Colours

Font graphics

To achieve consistency across product ranges, UNSW has identified the below core colours for use in merchandise design.

Other colours may be submitted for approval however UNSW reserves the right to approve on a case by case basis.

UNSW has identified the below core font graphics to use across all product ranges.

• Beau’s Varsity• Gotham Medium• Machiarge

These font graphics have been selected to complement the Master Brand. Vector files are available by request, modifications can be made to size only, not spacing. Font graphics and outlines can be reproduced in any of the core merchandise colours.

PMS 108C

PMS Black

PMS Cool Gray 3 C

PMS Black 7U

PMS 2955C

PMS White

Beau’s Varsity/ Varsity font

Machiarge/ Script fontGotham Medium/ Can only be used with the Scientia

or UNSW varsity font

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ScientiaThe Scientia Building is a bespoke landmark at UNSW that speaks to the UNSW aspirations of being a modern and innovative institution leading Australia’s international education. The Scientia Building takes its name from the Latin word for knowledge, which appears on the open book of the university’s arms. The mark echoes the core geometric elements of the building’s design; a tree-like structure.

UNSW want this mark to feature heavily across product ranges to build its recognition. The mark may be applied to products in any of the core merchandising colours.

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Application Examples

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UNSW LionThe lion embodies dignity and honour and is reflected in the poses the lion takes.

The lion in these stances personifies the UNSW motto “Scientia, Manu et Mente”, knowledge through hand and mind.

Full colour, grayscale and mono versions are available for use across all product ranges.

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Core BrandUtilising the new fonts, a new lock up of UNSW Sydney has been created as the primary core merchandise marks.

Vector files are available by request. Modifications can be made to size only, not spacing.

Font graphics and outlines can be reproduced in any of the core merchandise colours.

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Faculty MarksSpecific lock ups of faculty brands have been established to create a uniform look.



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SportswearUNSW sportswear specific logos have been created in a uniform look for UNSW major sporting codes.



Please contact the UNSW Merchandising & Licensing team ([email protected]) if you require additional sportswear logos.

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Establishment MarksUNSW has created various establishment date marks to be used across all product ranges.



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Graduation MarksA graduation mark has been created in the same look and feel as the Core Brand.



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All UNSW Merchandise must use the following typefaces for headings and body copy:

1) Sommet2) Arial MT Std (or Arial)3) Helvetica Neue

CLASS OF 2018

E N G I N E E R I N GC L A S S O F 2 0 1 8

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Packaging and Labelling

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ElementsA new look packaging and labelling design has been developed for all UNSW licensed product. Licensees will be required to fill in the missing information (company Name, company logo and product barcode) and produce this design and affix it to all licensed products.

The packaging colour uses charcoal background with any of the fonts listed below.

Embroidery sew in pip labels

Swing tags

Neck label

For headings and body copy, please use the following fonts:

1) Sommet1) Arial MT Std (or Arial) 2) Helvetica Neue

CRICOS Provider Code 00098G

Authorised by:

Division of External Relations

Global Profile & Reputation Unit

Creative Services © 2018

UNSW SYDNEY NSW 2052 AUSTRALIA

Documents

UNSW Interim Product Style Guide · A well-conceived product style guide should be viewed as a valuable tool to create an innovative and quality UNSW branded ... research and education