UP Manual 2011 Brand Guidelines

8/3/2019 UP Manual 2011 Brand Guidelines

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UnitPortablesManual v.1


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We are surrounded by stu. Computers,phones, cameras, iPods, iPads and anumber o other great gadgets. Stuthat makes our private and proessionaluniverses work. Stu that we need, loveand want to keep close no matter i athome, at the ofce or when travelling.And here comes the tricky part: as thenumber o gadgets grow and get moreimportant, how can you keep them allclose at the same time and especially,when youre on the move?

Unit Portables is a system o bags andpouches that structures your gadgetsin a smart way. Also, it protects yourprecious pods and gadgets romdangers in the outer world. And orsure, Unit Portables likes to be on themove just as much as you do.


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logotype is our mostortant brand asset andll be treated with respect.ay never be adjusted or

difed.

The logotype should alwaysbe arranged let in the layoutarea with a clearspaceequivalnt o the X-height.


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6 7Designed by Laurenz Brunner2004

urat is a solid and reliablet ont with remarkable le-lity. Rooted in the traditionragmatic Swiss typo-phy, the ont is designedombine the qualities o

ssic sans seri crat withropriate contemporary

shness.

Akkurat0123456789ABCDEFGHIJKAbcdefghijklm

!#%/=

UnitPortablesTypography


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est et ugitatem quos volupta sperchicimus nossit et,atur molendam ium accus eium enditem laut autemaris ipsam, quiae pliquid

Excest et ugitatem quos volupta sperchicimus nossit et,quiatur molendam ium accus eium enditem laut autemaut aris ipsam, quiae pliquid

Excest et ugitatem quosvolupta sperchicimus nossitet, quiatur molendam iumaccus eium enditem lautautem aut aris ipsam, quiaepliquid

Excest et ugitatem quosvolupta sperchicimus nossitet, quiatur molendam iumaccus eium enditem lautautem aut aris ipsam, quiaepliquid

est et ugitatem quosupta sperchicimus nossitquiatur molendam iumcus eium enditem lautem aut aris ipsam, quiae

quid

logotype and any textnted should always beck or white.


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r graphic identity isgely driven by typographyy it must always beated according totructions and neverreplaced by anyer typeace.

Text on labels, signs andany printed material shouldalways be arranged let.In order to divide inorma-tion a rule can be used.This is always set abovethe the text, set on thebaseline grid.


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t Portables is based onever numerical systemere each unit has its own

mber.

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U09/Main Unit are labelledwith larger numbers.

Additional units are set in halthe type size with the orwardslash constant.

On some additional wherethere is no need or space ora ull description, a shorterversion is used.

The numbering system canalso be used to desribe a seto Unit Portables.

A unit is by defnition eachbag, pouch or any other objectwithin the Unit Portablesbrand. Besides being aunique brand eature, it alsosimplifes order handlingor distributors as well asproduct recognition orcustomers. In point-o-sales,the numerical system is alsoa way o structuring displayo the products.


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urther inormation,ase contact

t Portables ABavgen 66, Floor 9 10,

11134 Stockholm,[email protected]


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www.unitportables.com

Documents

UP Manual 2011 Brand Guidelines