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Fernando Mendizábal FernándezPresident
Santa Barbara, CaliforniaWednesday, October 25, 2017
Update Oct 2016-Oct 2017
Fernando Mendizábal FernándezPresident
Santa Barbara, CaliforniaWednesday, October 25, 2017
Main trend themes:
Sustainability of the industry – Technology, carbon FP
Communication with renderers and with the publicRequests from our customers – Sources of raw materials, DNA, Contaminants, BSE control
Public perception of our industry
Rendering 4.0
Edible fats
Oleochemical
Biodiesel
Composting
Incinerate
Feed
Oils &
Fats
MBM
PAP
UCO
Fats
Traceability
LEAP
LEAP
Fernando Mendizábal FernándezPresident
Santa Barbara, CaliforniaWednesday, October 25, 2017
Main trend themes:
Sustainability of the industry – Technology, carbon FP
Communication with renderers and with the publicRequests from our customers – Sources of raw materials, DNA, Contaminants, BSE control
Public perception of our industry
Communications Web siteStatus & statistics
And one Twitter account linked to both pages@WorldRenderers
Currently we have only used this account to:
Announce Congresses where WRO will be representedFollow other global organizations related with RenderingRe-tweet valuable information tweeted by global organizations we follow
We manage two web pages:www.worldrenderers.com and www.worldrenderers.net.com has limitations that we are avoiding in the .net
There are linked web pages pointing at the .com
After moving them to the .net we will turn off the .com
Status of prescence on digital media
Web PagesTraffic Overview - Visits by country
0 20 40 60 80 100 120
Mexico
United States of America
Brazil
Belgium
Canada
Germany
United Kingdom
Russia
Italy
(not set)
Visitors
Web pagesVisits by month
24
93 87
141150
133
180
139 144132
153
133
89
20
142 148
75
46
7157
98
4824
93 87
141
170
275
328
214
190203
210
231
137
0
50
100
150
200
250
300
350
Oct-16 Nov-16 Dec-16 Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-17
.com .net Total
Month .com .net Total
oct-16 24 24
nov-16 93 93
dic-16 87 87
ene-17 141 141
feb-17 150 20 170
mar-17 133 142 275
abr-17 180 148 328
may-17 139 75 214
jun-17 144 46 190
jul-17 132 71 203
ago-17 153 57 210
sep-17 133 98 231
oct-17 89 48 137
Device type
1411
Desktop
Mobile
Tablet
Unknow
n
Desktop 1,411 88% 662 94%
Mobile 126 8% 43 6%
Tablet 57 4% 0%
Unknown 4 0% 0%
Total 1,598 705
worldrenderers.com worldrenderers.net
Direct 753 47% 241 82%
Google 462 29% 13 4%
nationalrenderers 115 7% - -
rendermagazine 90 6% 10 3%
others 178 11% 30 10%
1,598 294
worldrenderers.com worldrenderers.net
Visits Source
Direct
nationalrenderers
rendermagazine
others
twitter:@WorldRenderers
Following 2016-
8 2017-10
Followers 2016-41 2017-53
Hamburg2017 EFPRA Congress
AustraliaARA 14th International Symposium
“What Tomorrow Holds”
MéxicoAOCS –LA
“Sustainability of the rendering industry”
Buenos AiresLivestock By-Product Chamber of the Buenos Aires Stock Exchange
“Rendering as a sustainable model”
May July September Oct 31-Nov 1
Events 2016-2017
TorontoGAPFA
“Transparency in pet food”
December October 6-7
RomeIFIF Meeting
“Antibiotics Resistance”
To assess and propose a communication strategy to WRO country members to diseminate the importance and value of our industry. One Global Message.
Communication objective
whisperconsultancy.com
edelman.com
harvest-pr.com/
adaccommunications.com
Global communications firms invited
Fernando Mendizábal FernándezPresident
Santa Barbara, CaliforniaWednesday, October 25, 2017
Main trend themes:
Sustainability of the industry – Technology, carbon FP
Communication with renderers and with the publicRequests from our customers – Sources of raw materials, DNA, Contaminants, BSE control
Public perception of our industry
We need to observe that during the last 28 years our industry has been busy on BSE control requirements.
Paradigm change: from BSE to GFSI2016 BSE cases: France 1 and Spain 1 – Controlled risk
The situation changes to a market requirement on security and quality standards
Panel on Transparency in Food Production
The “Transparency in petfood” theme would include such subjects as foreign materials in meat and protein meals, species integrity of materials (DNA testing) and the “origin of ingredients” for petfoods, particularly as perceived by scepticalconsumers.
Technical Congress 2017 on 31st October in Toronto
GAPFA would like to kindly invite Mr Fernando Mendizabal to join the ‘Panel on Transparency in Food Production’ to give a short presentation, you may wish to focus your presentation on the rendering story, sourcing of pet food and what safeguards are in place. As part of this presentation it may be interesting to address questions on DNA integrity, the meaning of transparency and consumer perception within your sector as well as how the rendering industry can support the pet food industry in busting the myths around quality and safety of meat meal. We would propose to dedicate around 15 minutes for your presentation, with questions/discussions at the end of this session.
Quality and safety of meat meal: Myths
MBM for petfood is manufactured from Fallen stock
False. Controls are in place
• Codex Code of Hygienic Practice for Meat
• Ante-mortem & post-mortem inspection
• Disposal of dead animals: Chapter 4.12, OIE
Species are mixed
False. Plants are registered and audited accordingly to processed specie
• Specialized Facilities and Logistics• DNA testing
GAPFA:Transparency in FoodProduction
Launch of GFSI Global Food Safety Initiative
2000
Accepted 4 Standards: EFSIS, BRC, IFS, Dutch HACCP
2003
GFSI Global Markets ProgrammeLaunched for Primary Production
2012
WRO HACCP plan for Rendering
2013
Global Food Safety Conference Houston 2017
2017 2017
Rendering in food and feed safety
Food Safety Requirements for Pet Food
ensure the production of safe pet food• food safety • regulatory aspects
Comparison of voluntary ISO2200 and Private Food Standars
http://www.mygfsi.com/
Model HACCP Plan for Rendering
The World Renderers Organization recommends that renderers should implement aHACCP plan to assist in the production of safe rendered products intended for use asanimal feeds.
Conduct a hazard analysis
Identify Critical Control Points
Establish critical limits for each CCP
Establish a monitoring system for each CCP
Corrective Action
Establish verification procedures
Establish documentation and record keeping
Model HACCP Plan for Rendering
Assemble HACCP team
Describe the product
Identify intended use
Construct a flow diagram
Verify the flow diagram
Preliminary step Principle
Recommendations Objectives
Provide management guidance on theproduction of animal by-products thatare safe for use as an animal feed and meet the needs of customers for hygienicproduction
Provide guidance on the configurationand maintenance of heat treatmentsthat ensure that relevant biologicalhazards that may be associated with theraw material are removed
Provide guidance on microbiologicaltesting in the finished product as a meansto verify that the practice of hygienerepresentation is effective and to alertmanagement to take corrective action.
Quality Management system (ISO 9001 and/or ISO 22000)
Hygienic construction of facilities
Operation of performance plants
Thermal treatments
Sampling and microbiological tests
Recommendations for traceability of products
Model for Hygienic Rendering
Fernando Mendizábal FernándezPresident
Santa Barbara, CaliforniaWednesday, October 25, 2017
Main themes on trend:
Sustainability of the industry – Technology, carbon FPCommunication with renderers and with the publicRequests from our customers – DNA, Contaminants
in rendered productsGlobal Legal Framework - BSEPublic perception of our industry
And the great questions are:
What do we want to be recognized for in the next media publication ?
Are we communicating our value to customers? To authorities? To the public?
Can WRO serve as a point of agreement in having One Message out ?
Thanks for your attention!