UPKAR PRAKASHAN, AGRA-2

Editorial BoardPratiyogita Darpan

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UGC-NET/JRF Exam. Solved PaperMass Communication and Journalism

(Paper-II)

Note—This paper contains fifty objective-type questions, each question carrying two marks.Attempt all the questions.

1. The circulation of the newspapers and perio-dicals are calculated by the A. B. C. on thebasis of—(A) National Readership Survey(B) Survey Conducted by Newspaper Mana-

gement(C) Spot Study Conducted by the A. B. C.

Staff(D) Study conducted by Information and

Broadcasting Ministry

2. Which of the following does not form a partof Development Communication ?

(A) Socio-economic reporting

(B) Sensational reporting

(C) Investigative reporting

(D) Science reporting

3. The two member sub-committee set up by thePress Council of India to examine paid newsscandal, comprised—

(A) Anupam Kher and Sharmila Tagore

(B) Sharmila Tagore and Prananjoy GuhaThakurta

(C) P. Sainath and Aroon Puri

(D) K. Sreenivas Reddy and Prananjoy GuhaThakurta

4. Skype, the software application which allowsusers to make free voice and video calls andchats over the internet has been acquired by—

(A) Yahoo

(B) Microsoft

(C) Google(D) Apple

5. Section A and B refer to the categories ofprofiling of—

(A) Television content(B) Audience(C) Program rating(D) Newspaper ratings

6. Which of the following terms is not related toonline media ?(A) Weblog (B) Website(C) Gravure (D) Phishing

7. Which of the following terms is not related toprinting process ?(A) Offset (B) Flatbed(C) Rotary (D) Embargo

8. In Electronic Media, ‘Dolly’ stands for—

(A) Platform on wheels, on which a camerais mounted

(B) Curved length blue or grey backgroundin a TV studio

(C) Small microphone picking sound fromone direction only

(D) Switching desk in the control room atwhich the vision mixer works

9. Which of the following is a primary colour ?(A) Blue (B) Brown(C) Cyan (D) Magenta

10. “Comment is free; facts are sacred”. Whomade this statement ?(A) C.P. Scott (B) Brian Robert(C) William Francis (D) James Goldsmith

11. The term ‘Vividh Bharati’ is related to—

(A) School Education(B) College Education(C) Radio(D) TV

2U | Mass Comm. & Journalism

12. Which of the following is related to MacBride Report ?(A) Many voices one world(B) Communication Theory(C) Non-aligned Movement(D) Ethics of Media

13. Ear panels are—(A) Panel of experts from Journalism(B) Panel of experts from Beautician course(C) Advertisements on two sides of the

Masthead of a newspaper(D) Panel of experts from Ear, Nose and

Throat (ENT) Department

14. Nickwick was a Pulitzer Award winningphotographer. This photograph was connectedwith—(A) Vietnam War (B) Iraq War(C) India-China War (D) India-Pak War

15. Mudra Communication Ltd is—(A) News Agency(B) Advertising Agency(C) Travelling Agency(D) Feature Syndicate

16. In Radio, the term FM stands for—

(A) Frequency Modification

(B) Frequency Modulated

(C) Frank Mode

(D) Frank Mass

17. Which of the following is a mismatch ?

(A) The Dinamalar —Tamil

(B) Malayala —Malayalam Manorama

(C) Rajasthan Patrika —English

(D) Navbharat Times —Hindi

18. Assertion (A) : In India, the multimediaproduction is of bad quality.

Reason (R) : Because, the technical personnelworking for multimedia production are notprofessionally trained.

(A) Both (A) and (R) are wrong

(B) Both (A) and (R) are right

(C) (A) is true, but (R) is not the sufficientreason for it

(D) (A) is not right, but (R) is partially true

19. Assertion (A) : Out of sight, out of mind. Outof media, out of mind.

Reason (R) : Without media, no one knowsyour worth.

(A) Both (A) and (R) are correct(B) Both (A) and (R) are incorrect(C) (A) is correct, (R) is not fully agreeable(D) (A) is incorrect, (R) is correct

20. Assertion (A) : A good writing should beboth informative and interesting.

Reason (R) : Both information and interestkeep the reader glued to the write-up.

(A) Both (A) and (R) are incorrect(B) Both (A) and (R) are correct(C) (A) is correct, (R) is incorrect(D) (A) is incorrect, (R) is correct

21. Assertion (A) : The ethics of journalism areeroding at a fast pace.

Reason (R) : It is because of the marketforces and revenue driven policies.

(A) Both (A) and (R) are correct(B) Both (A) and (R) are incorrect(C) (A) is incorrect, (R) is correct(D) (A) is correct but there can be many

other reasons in (R)

22. Assertion (A) : Indian media is not givingadequate coverage to social concerns, envi-ronment, human rights, gender equality etc.

Reason (R) : Media persons are not sensitiveto these issues.

(A) Both (A) and (R) are incorrect(B) (A) is incorrect, (R) is correct(C) (A) is correct, (R) is incorrect(D) (A) is correct but (R) is not the only

reason for this

23. Assertion (A) : Many of our social resear-chers are dubbed as data exporters.

Reason (R) : We lay too much emphasis onquantitative aspect and neglect the qualitativeaspect of research.

(A) It is difficult to agree with both (A) and(R)

(B) Both (A) and (R) are correct(C) (A) is incorrect, (R) is correct(D) (A) is correct, (R) is incorrect

Mass Comm. & Journalism | 3U

24. Assertion (A) : Democracy cannot survivewithout a free press.

Reason (R) : Freedom of press gives voice tothe voiceless.

(A) Both (A) and (R) are incorrect(B) Both (A) and (R) are correct(C) (A) is incorrect, (R) is correct(D) (A) is correct, (R) is incorrect

25. Assertion (A) : Face-to-Face communicationis better than mass communication.

Reason (R) : Because, face emits vibrationsand leads to a heart-to-heart communication.

(A) Both (A) and (R) are incorrect(B) Both (A) and (R) are correct(C) (A) is not correct in all the situations

while (R) is correct(D) (A) and (R) are not correct in the

situations but both may be correct incertain situations

26. Assertion (A) : Television can be the besteffective media of communication for ruraldevelopment.

Reason (R) : As it provides the visual contenttoo.

(A) Both (A) and (R) are incorrect(B) (A) is correct, (R) is incorrect(C) (A) is incorrect, (R) is correct(D) (A) is correct but there can be many

other reasons in (R)

27. Identify the correct logical order of theelements in a research project—

(A) Title – Review of Literature – Introduc-tion – Instrument – Methodology

(B) Title – Review of Literature – Introduc-tion – Methodology – Instrument

(C) Introduction – Methodology – Review ofliterature – Title – Instrument

(D) Title – Introduction – Review of Lit.–Methodology– Instrument

28. Identify the correct sequence of recordingformat chronologically as they evolved—

(A) Blue Ray – Betacam – Mini DV – Umatic

(B) Betacam – Mini DV – Blue Ray – Umatic

(C) Mini DV – Betacam – U matic – BlueRay

(D) U matic – Betacam – Mini DV – BlueRay

29. Identify the correct sequence of media as theybecame popular, arranged in chronologicalorder—

(A) Printing Press – B’ casting – Narrowcasting – Web casting – User generatedcontent

(B) Printing Press – Narrow – casting – Usergenerated content – B’ casting – Webcasting

(C) B’ casting – Printing Press – Narrowcasting – Web casting – User generatedcontent

(D) B’ casting – Printing press – User gene-rated content – Narrow casting – Webcasting

30. Select the correct order of cinematicprocesses—

(A) Direction – Scripting – Cinematography– Editing – Post production

(B) Cinematography – Direction – Scripting– Editing – Post production

(C) Scripting – Direction – Cinematography– Editing – Post production

(D) Editing – Scripting – Direction – Cine-matography – Post production

31. Besides many other things, newspaper publishnews, editorials, articles and letters to editor.Search the correct sequence starting frommaximum to minimum number of theseitems—(A) News – Articles – Editorials – Letters to

Editor(B) Articles – News – Letters to Editor –

Editorials(C) News – Articles – Letters to Editor –

Editorials(D) Articles – Letters to Editor – Editorials –

News

32. In the history of evolution of radio communi-cation in India, the correct sequence is—(A) AIR – FM – Digital Audio Broadcas-

ting—Internet Radio(B) FM – AIR – Digital Audio Broadcasting

– Internet Radio

4U | Mass Comm. & Journalism

(C) AIR – Digital Audio Broadcasting – FM– Internet Radio

(D) AIR – Internet Radio – FM – DigitalAudio Broadcasting

33. Identify the correct sequence of the DadaSaheb Phalke recipients in chronologicalorder starting with the latest—

(A) Adoor Gopalakrishnan – Mrinal Sen –Yash Chopra – Shyam Benegal – DevAnand

(B) Adoor Gopalakrishnan – Mrinal Sen –Shyam Benegal – Dev Anand – YashChopra

(C) Adoor Gopalakrishnan – Yash Chopra –Mrinal Sen – Dev Anand – ShyamBenegal

(D) Shyam Benegal – Adoor Gopalakrishnan– Mrinal Sen – Dev Anand – YashChopra

34. Search for the correct sequence on the follo-wing media appeared on the global scene—

(A) Radio – Newspaper – TV – Internet

(B) Newspaper – Radio – TV – Internet

(C) Newspaper – Radio – Internet – TV

(D) Radio – TV – Newspaper – Internet

35. Select the correct sequence of establishmentof following news agencies in India—

(A) Press News Bureau – Free Press of India– United Press of India – Press Trust ofIndia

(B) Press News Bureau – United Press ofIndia – Free Press of India – Press Trustof India

(C) Free Press of India – Press News Bureau– United Press of India – Press Trust ofIndia

(D) United Press of India – Press NewsBureau – Free Press of India – PressTrust of India

36. Identify the correct sequence of the followingNewspapers in order of their launchingyear—

(A) Bombay Herald – Samachar Darpan –Economic Times – Bengal Gazette

(B) Bengal Gazette – Samachar Darpan –Economic Times – Bombay Herald

(C) Economic Times – Bombay Herald –Bengal Gazette – Samachar Darpan

(D) Bengal Gazette – Bombay Herald –Samachar Darpan – Economic Times

37. Search the correct chronological sequence ofIndia’s colour feature films—

(A) Jhansi Ki Rani – Awara – Bobby – RamTeri Ganga Maili

(B) Awara – Jhansi Ki Rani – Bobby – RamTeri Ganga Maili

(C) Awara – Bobby – Jhansi Ki Rani – RamTeri Ganga Maili

(D) Jhansi Ki Rani – Bobby – Awara – RamTeri Ganga Maili

38. Match List–I (Terms) with List–II (Explana-tions)—List–I (Terms)(a) F-stop (b) Pixel(c) View finder (d) Control group

List–II (Explanations)1. The element in a photograph2. The one that an experiment is not done on3. Opening in a camera that controls the

amount of light passing into the lense4. The screen that shows the framing of an

imageCodes :

(a) (b) (c) (d)(A) 4 2 3 1(B) 3 1 4 2(C) 1 4 2 3(D) 2 3 1 2

39. Match List–I (Organisations) with List–II(Headquarters)—

List–I (Organisation)(a) AMIC (b) TOI(c) PII (d) DPA

List–II (Headquarters)1. Germany 2. New Delhi3. Singapore 4. MumbaiCodes :

(a) (b) (c) (d)(A) 1 4 2 3(B) 2 4 1 3(C) 3 4 2 1(D) 1 2 3 4

Mass Comm. & Journalism | 5U

40. Match List–I (Script) with List–II(Production)—

List–I (Script)(a) Screenplay(b) Functional specification (c) Program writing(d) LyricList–II (Production)1. Song-Music2. Computer software3. Multimedia4. FilmCodes :

(a) (b) (c) (d)

(A) 3 1 4 2(B) 2 4 1 3(C) 4 3 2 1(D) 1 2 3 4

41. Match List–I (Organisations) with List–II(Their functions)—

List–I (Organisation)

(a) PCI (b) RNI

(c) ABC (d) PNB

List–II (Their functions)

1. Newspaper circulations

2. Safeguard press

3. Newspaper registration

4. News Agency

Codes :

(a) (b) (c) (d)

(A) 1 3 4 2

(B) 2 3 1 4

(C) 2 3 4 1

(D) 1 3 2 4

42. Match List–I (Legal terms) with List–II(Related areas)—

List–I (Legal terms)

(a) Defamation (b) FIR

(c) Contempt (d) Sedition

List–II (Related areas)

1. Country 2. Slander

3. Court 4. Police

Codes :(a) (b) (c) (d)

(A) 2 4 3 1(B) 1 4 3 2(C) 1 4 2 3(D) 2 4 1 3

43. Match List–I (Concept/Organisation) withList–II (Related activity)—

List–I (Concept / Organisation)(a) PIL (b) PIB(c) IB (d) NICList–II (Related activity)1. Press2. Court of Law3. Policing4. Information collection and analysisCodes :

(a) (b) (c) (d)

(A) 4 3 1 2(B) 2 1 3 4(C) 1 2 3 4(D) 3 2 1 4

44. Match List–I (Legal terms) with List–II(Explanation)—

List–I (Legal terms)

(a) Plaintiff (b) Prima facie

(c) Sub judice (d) Ad interimList–II (Explanation)1. During the intervening period2. In course of trial3. Complaining party4. A case can be made out on the evidence

availableCodes :

(a) (b) (c) (d)

(A) 1 2 3 4(B) 3 4 2 1(C) 3 4 1 2(D) 2 3 1 4

45. Match List–I (films) with List–II (directors)—

List–I (Films)(a) Sooraj Ka Satwaan Ghoda(b) Drifters

6U | Mass Comm. & Journalism

(c) Solaris(d) Garam HawaList–II (Directors)1. M. S. Satyu2. Andrei Tarkovsky3. Shyam Benegal4. John GriersonCodes :

(a) (b) (c) (d)

(A) 1 2 3 4(B) 3 4 2 1(C) 4 3 1 2(D) 2 1 4 3

Directions—(Q. 46 to 50) Read the passagebelow, and answer the questions that follow basedon your understanding of the passage.

The following are the areas where mass mediaresearchers might encounter ethical dilemmas :

(i) Voluntary participation and informedconsent; (ii) concealment and deception; and (iii)protection of privacy. All of these general ethicalconcerns apply to advertising research also. Inaddition, there are some ethical concerns that areunique to this area. Two of the most controversialare research about advertising to children and‘push-polling’.

A tremendous amount of advertising isdirected towards children. Not surprisingly, muchadvertising research is conducted with children. Isit ethical to conduct research that uncovers newways of making advertising effective with thisgroup ? Many social critics argue that children area vulnerable audience and should be shielded fromall forms of advertising. These same people wouldargue that research that helps advertisers furthermanipulate this group is not ethical. In 1999, agroup of psychologists called on The AmericanPsychological Association to restrict the use ofpsychological research designed to help sell toys,snacks, video games and other products to bids.

The second area, ‘push-polling’, often cropsup in political campaigns. At its worst, push-polling involves a bogus public opinion poll putinto the field by candidate A in an attempt tospread dirt about candidate B. The push pollwould contain negative and often incorrectinformation about candidate B designed to pushthe voters away from supporting him or her. Most

researchers would condemn this form of polling asunethical. The line becomes less clear, however,in other situations. When constructing an adcampaign for a candidate, it is often helpful toknow what negatives about the opponent shouldbe stressed. Some legitimate polling might includeinformation that might have negative conno-tations, (e.g., “Are you aware that candidate B hasbeen twice divorced ?”). The appropriate amountof negative items to include can be a difficultethical problem.

46. One of the controversial research aboutadvertising on children is—

(A) Advertising help manipulating them

(B) Selling of Food

(C) Selling of Clothes

(D) Push Polling

47. A group of psychologists told the AmericanPsychological Association to—

(A) Conduct psychological research more

(B) Restrict psychological research onchildren

(C) ban all kinds of research

(D) conduct only analytical research

48. The critics do not approve research onchildren to find out the impact is becausethey—

(A) are affected negatively psychologically

(B) do not have money

(C) become consumerists

(D) shun away from studies

49. ‘Push Polling’ involves—

(A) positive aspects of someone

(B) negative aspects of someone

(C) how to be neutral about someone

(D) how to fight with candidates

50. One dilemma that researchers face whiledesigning a research project for children is—

(A) the number of children to be included

(B) the number of children to be eliminated

(C) the appropriate amount of negativemessages to be included

(D) the appropriate amount of positivemessages to be included

Mass Comm. & Journalism | 7U

Answers with Explanations1. (A) The NRS is a survey on all media, but

especially the print medium, conducted by theNational Readership Survey Council. Thisbody consists of members from the INS(Indian Newspaper Society), AAAI (Adver-tising Associations of India) and ABC (AuditBureau of Circulation). NRS gives infor-mation on the macro parameters like the reachof each medium among various audiencesdefined demographically. It also gives infor-mation on the duplication between media, aswell as between vehicles within the samemedium. For publications, one gets thenumber of readers, type of readers in demo-graphic terms (NRS defines readers by sex,age, income, socio-economic class, occupa-tion, education, geographical location), spreadof these readers, and lifestyle parameters suchas product ownership and consumptionpatterns.

2. (B) One presumed goal of sensationalreporting is to increase or sustain viewershipor readership, from which media outlets canprice their advertising higher to increase theirprofits based on higher numbers of viewersand/ or readers. Sometimes this can lead to alesser focus on objective journalism in favourof a profit motive, in which editorial choicesare based upon sensational stories andpresentations to increase advertising revenue.Additionally, advertisers tend to have apreference for their products or services to bereported positively in mass media, which cancontribute to bias in news reporting in favourof media outlets protecting their profits andrevenues, rather than reporting objectivelyabout stated products and services.

3. (D)

4. (B) Skype is a proprietary voice over InternetProtocol service and software applicationoriginally created by Niklas Zennstrom andJanus Friis, and owned by Microsoft since2011.

5. (D)

6. (C) Gravure is a type of intaglio printingprocess; that is, it involves engraving theimage onto an image carrier. In gravureprinting, the image is engraved onto acylinder because, like offset printing and

flexography, it uses a rotary printing press.Once a staple of newspaper photo feature, therotogravure process is still used for com-mercial printing of magazines, postcards, andcorrugated (cardboard) product packaging.

7. (D) An embargo is the partial or completeprohibition of commerce and trade with aparticular country, in order to isolate it.Embargoes are considered strong diplomaticmeasures imposed in an effort, by theimposing country, to elicit a given national-interest result from the country on which it isimposed.

8. (A) A camera dolly is a specialized piece offilmmaking and television production equip-ment designed to create smooth cameramovements (cinematic techniques). Thecamera is mounted to the dolly and thecamera operator and focuses puller or cameraassistant, usually ride on the dolly to operatethe camera. The dolly grip is the dedicatedtechnician trained to operate the dolly.

9. (A) These are colours that cannot be createdthrough the mixing of other colours. They arecolours in their own right. The three primarycolours can be seen below RED-YELLOW-BLUE.

10. (A) In a famous 1921 essay marking theManchester Guardian’s centenary (at whichtime he had served nearly fifty years aseditor), C. P. Scott put down his opinions onthe role of the newspaper. He argued that the‘primary office’ of a newspaper is accuratenews reporting : in his words, ‘comment isfree, but facts are sacred’. Even editorialcomment has its responsbilities : ‘It is well tobe frank; it is even better to be fair’. Anewspaper should have a ‘soul of its own’,with staff motivated by a ‘common ideal’ :although the business side of a newspapermust be competent, if it becomes dominantthe paper will face ‘distressing consequences’.

11. (C)12. (A) Many Voices One World, also known as

the MacBride report, was a 1980 UNESCOpublication written by the InternationalCommission for the Study of Communi-cation Problems, chaired by Irish NobelLaureate Sean MacBride. Its aim was toanalyze communication problems in modernsocieties, particulary relating to mass media

UGC NET/JRF Exam Solved PapersMass Communication And Journalism

Publisher : Upkar Prakashan ISBN : 9789350134559 Author : Pratiyogita Darpan

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