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Why is PR so important to your Career and Company?
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Featured Article
Diamond Hits EntertainmentUrban Culture Newsletter
In this issue
Feature Article
How important is PR to your career or company?
Mixtapes to check out!
April Industry Event List
Working in this industry as a publicist I've come to realize that most upcoming entertainers and companies don't fully understand the complete definition , roles and benefits of hiring a publicist. So in this article I will give everyone insight on how a publicist can help your company and career grow to its fullest potential.
•Definition of a publicist, (PR) , Public Relations- A basic definition can be described as a person that helps a companyor entertainer reach the general public. We develop storys around your brand or Current project to gain good media to grow your brand awareness.
Roles- Some roles of a publicist include developing a plan or story to attract the public and to build your brand.We place television, radio, newspaper and magazine interviews.We also write up press release highlighting
a current project or major product launch.We send those press releases to fanmagazines, newspaper columnists and weuse new social media strategies such as emailblasting and we announce on all social media outlets. Other tactics we might use are developing podcast, planning special events,seminars, or meet and greets. All of this is done to generate good press and to establish a media presence.
Benefits- The overall benefits of having apublicist can bring in a new audience to yourbrand! We help your image grow in a positiveway and we attract people to your brandthat may have not been interested before. Our mane purpose is to help your companyor brand grow and get noticed.
After reading this article I hope people havea better understanding of how important itis to have a publicist on your team. Its veryimportant to have a certain image in the media to grow your company or brand and itis our job to make that happen!
Issue 2
Featured Artist
Fonz
Xspo
How important is PR to your career or company?
Urban Culture Newsletter Issue 2 Page 1
Find out how you can benefit from hiring a publicist....
Find out about Fonz
Featured Artist
Boston Born, Mattapan Raised Swagger Appealing Rapper
Fonz, Has Became A New Member Of New Englands Bossed Up Rapper
Supastar LT Label "Skyways Music Group"
LT Says "Fonz Music Is The Best Thing I Heard In My Area
In Quite Some Time, So I Made Him Part Of The Team. He Has A
Outstanding Ear For Music. Plus Tons Of Hit
Records. We Just Finished Up His Mixtape That Will
Come Out Early May. Hosted By New Englands Own Dj Dru Nyce"
Listen to Fonz ft. Supastar Lt -Know Bout Chu
http://www.sharebeast.com/v1kixkay5vor
#2issue
Adrian Harvey, a.k.a. Xspo, is the newest artist from chicago making major moves. Xspo was
born in Chicago, IL and raised in the west suburbs. He was raised by his mother and father who
worked steadfastly to instill in him the principles of hard work and determination. Xspo attended
Proviso West High School, where he was introduced to a crowd of hate & love, being titled the best musical/artist in his school his freshmen year, there had to be hate here and there. Being a
producer & rapper,Xspo landed a hit (produced by him) on the air
waves which gained his recognition in the school, to where the high school students who were in to music where always referred to him for a beat and
studio time (Xspo Engineers & Mixes His Own Music Also) In High school, he furthered his
music career, met life long friends, and gained the support of fans and peers as he independently sold
copies of his music. Xspo gained a strong relationship with 107.5FM, a local radio station in
Chicago where he and his team would get spins weekly.
Taken a break from his team from little altercations, Xspo put himself to work on his first single "As Real As They Get". After the release of
the song, it hit the air waves and spread widely thru the internet. Being featured on multiple sites, Xspo's single "As Real As They Get" was a hit.
With That being said, Xspo began to work on his debut mixtape "Love Fame Money" which is
currently climbing the mixtape charts and is titled to soon be a classic.
Check out his music athttp://www.xspomusic.com/p/home.html
Urban Culture Newsletter Issue #2 Page 2
Xspo
Things to check out and April Industry Event List
Verse Simmonds - Sex Love & Hip Hophttp://www.datpiff.com/Verse-Simmonds-Sex-Love-Hip-Hop-mixtape.329752.html
2Chainz and Future - Codeine Astronautshttp://www.datpiff.com/2-Chainz-Future-Codeine-Astronauts-
mixtape.334797.html
French Montana - N.W.C http://www.datpiff.com/French-Montana-Coke-Boys-Coke-Boys-3-
mixtape.323050.html
ASCAP "I Create Music Expo" April19th - April 21st LAhttp://www.ascap.com/News-And-Events/
Calendar.aspx
Songwriters Hall of Fame Master Session with Nile Rodgers April 10th , New York
http://www.songhall.org/
BMI 101 Workshop: New York April 26thhttp://www.bmi.com/events/entry/555395
Florida Music Festival & Conference: Orlando April 19th - 21st
http://www.floridamusicfestival.com/
Rethink Music Conference: Boston April 22nd-24thhttp://rethink-music.com/en/Home/
Coast to Coast Industry Mixers April 9th - 30thNC, STL, ATL, LA, Miami, NYC
http://coast2coastmixtapes.com/events/?navid=11
Any artist or company that would like to be featured in our Newsletter please forward all
inquires to [email protected]