Usage GuideVersion 2 January 11, 2005

ONTARIO SAILING INTRODUCTION

Usage Guide

Version 2 January 11, 2005

For any visual program, a strong graphic identity is necessary in portraying a well-organized, focused and effectively-targeted organization. It suggests quality and strength. The Ontario Sailing graphic identity reflects these qualities, and will help Ontario Sailing in all future promotional initiatives.

For the majority of the North American public, a graphic program is the primary way through which an organization becomes known. A unifying identity is crucial to an organization’s ability to compete for public attention. The need to present a unified visual image to the world is the goal of corporations, government agencies, and nonprofit organizations alike. Think of the world’s most successful consumer brands; all of these corporations present a corporate image through the relentless and consistent use of a logo, which is a fundamental and essential part of gaining public recognition.

In the array of communication messages that bombard the public everyday, the Ontario Sailing identity will project an image that is clear, consistent, easily recognized and remembered, and it will reflect the high quality of its program components. To diverge in any way from the established specifications undermines the intent to present Ontario Sailing to the world as a unified, first-class organization.

The following guidelines provide a graphic standard for the use of the Ontario Sailing brand.

ONTARIO SAILING

Usage Guide

Version 2 January 11, 2005

1.0 BRAND ELEMENTS

1.2 IDENTITY

The identity must be reproduced as shown. No other components may be eliminated or extracted, added or modified in any way. The identity may not be reproduced in negative form (3.2). The logo shall not be cropped or represented in any other treatment such as filters and effects.

1.1 GENERAL

The guidelines set forth in this document have been created to strengthen the brand mark for Ontario Sailing. Strict adherence to these guidelines will result in a higher level of public recognition and support. The following elements make up the brand mark and should not be altered in any way.

1.3 LOGO

Where space is prohibitive, the logo may be used without the Ontario Sailing typography.

1.4 PRIMARY COLOURS

Wherever possible the Ontario Sailing logo and identity shall be reproduced in Pantone® Reflex Blue and Pantone® 032C. Please note: The reproduced colours presented in this manual may not exactly match true Pantone® colours.

1.5 SECONDARY COLOURS

Pantone® Cool Grey 9C

Pantone® 356C

To Match Black

The following colours shall be considered secondary colours, where a second colour is required for items such as: website, promotional material and Ontario Sailing apparel, the following may be used. However, the logo should never be rendered in Green or Grey; and only rendered in black and white when required.

Pantone® Reflex BlueC

Pantone® 032C

ONTARIO SAILING

Usage Guide

Version 2 January 11, 2005

2.0 USAGE

2.1 PROPER USAGE OF THE LOGO AND IDENTITY

When reproducing the logo and identity, consideration should be given to the application’s unique conditions such as scale of reproduction, legibility and environment. Every attempt should be made to ensure that the brand is reproduced in a clear and uncluttered manner. Along with the preferred versions of the logo (1.2, 1.3) the following versions of the logo and identity may be used for special applications.

2.2 WEB IDENTITY

Web address version of the logo may be used when the website address is required for reference / promotion or more detailed information.

2.3 SINGLE COLOUR

Single colour version shall be used in all engraved applications, wherever black and white logos are required and in applications smaller than 1.5” in width. Single colour version should be rendered in Black or Pantone® Reflex BlueC

2.4 REVERSE

Wherever the background colour is darker than 40% black, the reverse version of the typography shall be used.

On a background colour equal to 40% black, either versions of the typography may be used. Please note: when the background colour is any other than white, the logo incorporates a white background and keyline. The sail, trillium background, break in waves shall always be white on any coloured background.

2.5 CLEAR SPACE

In all applications where space is limited, an imaginary box shall be drawn around the identity. This box is constructed with the “r” in “Ontario” and placed around the extent of the identity. No other elements shall lie on the inside of this imaginary box.

ONTARIO SAILING

Usage Guide

Version 2 January 11, 2005

3.0 IMPROPER USE OF THE LOGO AND IDENTITY

3.1 IMPROPER USE

The following examples should not be used in any applications.

3.2 REVERSED LOGO

DO NOT render the logo in negative form, Refer to 2.4.

3.3 BACKGROUND COLOUR

DO NOT render the logo in negative form on any background colour. Refer to 2.4.

3.4 COMPOSITION

DO NOT rearrange the composition of the identity.

3.4 TYPOGRAPHY

DO NOT modify or substitute the font.

ONTARIO SAILING

Usage Guide

Version 2 January 11, 2005

4.0 ART PAGE