Use persuasive techniques in

advertising.

THIS ADVERT USES BRIGHT

COLOUR TO SELL

This advert uses

LARGE

BOLD TEXTto sell.

Super Obedient.

Extremely intelligent.

Friendly,cute and clean.

Fantastic price!!!!

Excellent for all ages!!!

Great value!!

Wonderful offer!!

£999

THIS ADVERT

USES EFFECTIVE

ADJECTIVES

Dash

cleans

quickly

and

easily.

VW Polo

Accelerates rapidly

and smoothly.

Ages gracefully

and corners

safely.

This advert uses

ADVERBSCAREFULLY, CORRECTLY,FREQUENTLY andSTYLISHLY.

LOOK SAT THESE EXAMPLES AND DISCUSS THEIR USE OF

PERSUASIVE TECHNIQUES.

(A Thames Water advert using a pun/wordplay)"I like this advert because it uses a clever play on words. There are two meanings of the same word working at the same time. So, "running water" means organising the water supply. It is also saying that the company is providing running water for us. It is effective because it's not a corny pun, which makes you want to groan. Instead it is clever and memorable and I have told several people about it because I appreciate it. I do remember that it is advertising Thames Water but it does not necessarily make me think I must have their water supply!" Pete Fawcett, IT consultant

5 Advertising Techniques

• Bright vivid colours

• Large BOLD TEXT• Effective, interesting persuasive

adjectives

• Cleverly used persuasive

adverbs

• Use SIMILE or METAPHOR