Value Management and I-TRIZ - Angelfire · Management and I-TRIZ Value Management relies on various brainstorming techniques to generate problem solutions The economic value of the

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Value Management and I-TRIZ

Ideation International2004

2Copyright 2004 Ideation International Inc.

Value Management

Source: J. J. Kaufman Associates, Inc. (http://www.valuemanagement.com/aboutvm.html)

• Pre-Event – define project• Collect Information – organize using FAST diagrams• Identify Alternatives – brainstorming techniques• Analyze and Screen – economic evaluation of best alternatives• Prepare Proposals – Develop a plan of attack• Present Proposal Plan/Approval & Funding – Acquire management approval and funding


The History of TRIZTRIZ is the Russian acronym for Theory of Inventive Problem Solving. This theory was first developed in 1946 by GenrichAltshuller. At the time, Altshuller was a patent agent in the Soviet Navy. He wrote a letter to Stalin telling him he had found a way to make the Russian people more innovative. As a reward for his patriotism, Stalin sent Altshuller to the Gulag. He continued his research into TRIZ for over 40

years. In 1992, the leading TRIZ scientists trained by Altshulleremigrated to the United States to establish Ideation International.

Genrich Saulovich AltshullerOctober 15, 1926 to September 24, 1998


Cornerstone Relationships

Value =Cost

FunctionValue Management:

I-TRIZ:


Cornerstone Relationships:Contradiction

Useful Function Strong

Cast Iron Engine Block

Useful Function

Harmful Function Heavy


Ideation TRIZ (I-TRIZ)“Osborn’s Direction”Decreasing psychological inertia, activation of

human motivation, organization of effective teamwork

“Altshuller’s Direction”Utilization of evolution patterns and methods of idea generation based on evolution patterns

“Miles’ Direction”

Re-structuring of existing knowledge for

effective application of the creative process

Ideation TRIZ

Combination of all three approaches to creative problem solving and control of technological evolution

“Osborn’s Direction”Decreasing psychological inertia, activation of human motivation, organization of effective teamwork

“Altshuller’s Direction”Utilization of evolution patterns and methods of idea generation based on evolution patterns

“Miles’ Direction”

Re-structuring of existing knowledge for

effective application of the creative process

Ideation TRIZ

Combination of all three approaches to creative problem solving and control of technological evolution


I-TRIZ Inventive Problem Solving

IdeaGeneration

ConceptGeneration

ProofOf

Concept

Problem

Formulator

Innovation Situation

QuestionnaireFinal Report

•Gather and Organize Data

•Define Cause and Effect•Relate Useful/Harmful Functions

•Possible Ways to Resolve Contradictions

•Combine Ideas Into Definitive Solution Concepts

•Select Most Desirable Solution

•Document Solution•Develop Implementation Plan

Powered by Ideation’s TRIZSoft® Innovation Software ToolsInnovation WorkBench® (IWB®) Software


I-TRIZ Problem Formulator

[Useful] Factor 1 produces [Useful] Factor 2[Useful] Factor 1 produces [Harmful] Factor 4[Useful] Factor 3 counteracts [Useful] Factor 1[Useful] Factor 3 produces [Harmful] Factor 4[Harmful] Factor 4 produces [Harmful] Factor 5




The Ideation Problem Formulator™ is an artificial intelligence software system designed to support inventors in the analysis and “deconstruction” of complicated situations and patents. Each box can contain names of objects and/or systems, actions, functions, parameters, conditions, etc.


Combined VM/I-TRIZ ProcessValue Management Process

IdeaGeneration

ConceptGeneration

Problem

Formulator

Pre- Event Collect Information

Present Proposal

Plan

Identify Alternatives

Analyze & Screen

Prepare Proposals

Approval & Funding

ProofOf

Concept

Innovation Situation

QuestionnaireFinal Report

I-TRIZ Process


Synergistic Benefits of Value Management and I-TRIZ

Value Management relies on various brainstorming techniques to generate problem solutions

The economic value of the project depends upon identifying an innovative solutionMost brainstorming techniques used are psychological in nature and plagued by psychological inertia

I-TRIZ is a scientifically based problem solving methodologyI-TRIZ is driven by a knowledge base of over 3 million world wide patents and other technical resourcesI-TRIZ can generate a near exhaustive set of potential solutions

The combination of Value Management with I-TRIZ offers an opportunity to identify higher value solutions more quickly thaneither technique alone

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Example Problem:Staple Remover

Objective: Improve the utility and reduce the cost of manufacture

without reducing quality


Example: Staple remover

Source: J. J. Kaufman Associates, Inc., The Principles and Applications of FAST


Staple RemoverBasic FAST Diagram

Source: J. J. Kaufman Associates, Inc., The Principles and Applications of FAST


FAST Model as a Problem Formulator™ Diagram

Go to Ideation Innovation WorkBench® Software


Transition to the Next GenerationBuilding Bi- and Poly- Systems

The opposite of a staple remover is a stapler. Can we combine a staple remover with a stapler?


Transitioning to the Next Generation (Hybridization)

Combination Staple Remover / Stapler


Universal OperatorsInversion

The fingers on the staple remover close. Can we make a staple remover where the fingers open? Yes.


Universal Operators - Inversion

Reverse Action Staple Remover


Readily Available Substance Resources

The stapled paper lies on a table or desk. This surface is a resource. Can we use this resource to eliminate having fingers that close? Yes, we can use a knife shaped object to wedge between the table and the staple.


Use of Resources

Sliding Knife Staple Remover


Conclusion 1

FAST models are easy to convert into I-TRIZ Problem Formulation™ diagrams. No specific rules are necessary.

The I-TRIZ Problem Formulator™ effectively supports brainstorming sessions with Directions for Innovation and Refined Formulations

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Adding Design Elements to the FAST Model


Extending the FAST ModelThe purpose of the FAST Diagram is to relate “How”, “Why” and “When” functions happen in a system

The I-TRIZ Problem Formulator™ relates the useful and harmful effects of functions as well as objects, actions, parameters, and conditions.

Therefore, the results of the I-TRIZ system will be improved by adding objects, actions, parameters, and conditions which are not normally included in a FAST diagram


Design Elements:Small rivets (upper)Finger grip (upper)Large fingerSpringLarge rivetSmall fingerFinger grip (lower)Small rivets (lower)


Problem Formulator™ with FAST Diagram Plus Design Elements



IdealizationConsolidation of Subsystems

Can the lower small rivet’s function be combined with any other element in the staple remover? Yes, the “rivets” can be molded into the finger grips.


Increasing Idealization

Metal rivet replaced with “plastic” latch molded into Finger Grip and fastened through slot in side of Finger

Metal rivet replaced with “plastic” rivet molded into Finger Grip

Elimination of Small Rivets


Conclusion II

Adding physical elements to the Problem Formulator™ increases the opportunities for product improvement

Some opportunities for cost reduction are identified

Ideality can be increased (total ideality would perform the function without any physical manifestation of the system)

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Adding Harmful Functions to the FAST Diagram


Why Do We Need Harmful Functions on the Diagram?

Harmful functions counteract useful functions thus reducing ideality

Harmful functions can be neutralized by secondary useful functions thus increasing system complexity

Harmful functions on the diagram help to reveal and better understand the real and hidden problems


Problem Formulator™ with FAST Diagram Plus Design Elements plus

Harmful Functions


Focus on Harmful Performance



40 Innovation PrinciplesReplacement of Mechanical System

Can a magnetic field be used to prevent the staple dropping? Yes, steel fingers can be magnetized.


40 Innovation PrinciplesReplacement of Mechanical System

Can an asymmetrical design be used to prevent the staple dropping? Yes, the fingers can be made wider at the point to hold the deformed staple.


40 Innovation Principles

Ideas:• Fingers magnetizing for

capturing removed staples

• Open big finger’s sides for 2-3o

to hold removed staples

2o


Focus on Cost Elements as Harmful Functions



Insufficient Useful CharacteristicTransform the Shape

Can we reduce the cost by changing the shape of the metal fingers? Yes, they can be made thinner.


Insufficient Useful CharacteristicTransform the Shape

If we make the fingers thinner, can we introduce a strengthening element? Yes, we can add ribs for strength.


Some cost reduction ideas• Reducing excessive

thickness of metal fingers

• Reducing metal thickness by providing ribs for rigidity


Conclusion IIIAddition of harmful functions permits I-TRIZ to focus on both elements of Ideality (Useful Functions and Harmful Functions)

Cost elements from classical Value Management can be introduced as I-TRIZ Harmful Functions

Starting with the FAST Diagram and adding the design elements and Harmful Functions offers the most robust brainstorming.

Integration of Value Management with I-TRIZ provides significantly greater economic value


Peter HanikSenior Vice President25505 W 12 Mile RoadSuite 5500Southfield, MI 48034Office: 281-291-9085Mobile: 713-240-5210Email: [email protected]

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Value Management and I-TRIZ - Angelfire · Management and I-TRIZ Value Management relies on various brainstorming techniques to generate problem solutions The economic value of the