VALUE OF SERVICE DESIGN TO

BUSINESS

THE

SERVICE DOMINANT

LOGIC

SERVICE DESIGN

LEAN

SERVICE DOMINANT LOGIC

EXCHANGE

THINKING ABOUT BUSINESS

CO-CREATE VALUE

LEAN

REDUCING

WASTE IN BUSINESS OPERATIONS

SERVICE DESIGN

CREATIVE PROCESS

‘people to exchange or offer their services, knowledge, skills and resources for the

BENEFIT of another person’

SERVICE DOMINANT LOGIC

SERVICE DESIGN

LEAN≠ ≠

BUT

‘So I think them collaborating, creates more robust, better designed, more sustainable in terms of business, service then not only

possible but is also required.’

SERVICE DOMINANT LOGIC

SERVICE

DESIGN

LEAN

SERVICE DESIGN IS CURRENTLY

WEAK IN A

BUSINESS SETTING

‘…most service designers are small groups or one man band

that can not do much in organisations and is hard to

produce anything.’

WHERE ARE THE

FACTS?

‘TALK TO

PEOPLE ON THE GROUND THAT

REDESIGN SERVICES EVERYDAY’