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8/13/2019 Various Brands of Cars Final
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CHAPTER - 1
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COMPANY PROFILE
MARUTI UDYOG LTD. (MUL)
"
Count on Us" - Maruti Suzuki
Maruti Udyog Ltd. (MUL) is the first automobile company in the world to be
honoured with an ISO 9!" certificate. #he company has a $oint %enture
with Su&u'i Motor orporationof apan. It is said that the company ta'es only*+ hours to ma'e a car. ,ew of the popular models of MUL are -lto /aleno
Swift 0agon12 and 3en. #he largest automobile manufacturer in South -sia
Maruti Su&u'i India Ltd. is a publicly listed automa'er in India and a
subsidiary of Su&u'i Motor orporation of apan incorporated in ,ebruary
*94*. Largely credited for ha%ing brought in a re%olution in the Indian
automobile industry the automa'er began its production in *945 with Maruti4. on September *6 "6 Maruti Udhyog Limited was renamed Maruti
Su&u'i India Limited while locating its head7uarters in 8elhi. #he
manufacturer eports approimately : cars annually and has a large
domestic mar'et of 65 sales annually. #he manufacturer is presenting its
customers with applaudable models li'e -1star Swift ;stillo 0agon 2 -lto
ear of ;stablishment ,ebruary *94*
=ision
?#he Leader in #he Indian -utomobile Industry
reating ustomer 8elight and Shareholder@s
0ealthA - pride of India.?
Industry -utomoti%e 1 ,our 0heelers
http://www.surfindia.com/automobile/suzuki-motor-corporation.htmlhttp://www.surfindia.com/automobile/suzuki-motor-corporation.html8/13/2019 Various Brands of Cars Final
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Listings B its codes /S; 1 ode! :5":
CS; 1 ode! M-2U#I
/loomberg! MULDIC
2euters! M2#I./O
oint =enture 0ith Su&u'i Motor ompany now Su&u'i Motor
orporation of apan in October *94".
2egistered B orporate
Office
**th ,loor ee%an Era'ash
": Fasturba
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Mr. 2. . /harga%a hairman
Mr. Shin&o Ca'anishi Managing 8irector B hief ;ecuti%e Officer
Mr. Feiichi -sai 8irector (2B8).
Mr. irofumi Cagao oint Managing 8irector
Mr. #suneo Ohashi 8irector (Eroduction)
Mr. Shu$i Oishi 8irector (Mar'eting B Sales)
Mr. Osamu Su&u'i 8irector
Mr. 8. S. /rar 8irector
Mr. -mal
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number one in the premium compact segment.
0agon2 and ;steem top their segments in the 8 Eower
-E;-L study.
#CS ran's Maruti +th in the orporate 2eputation
Strength (S2) study (* in -uto sector)1,eb :.
Maruti bagged the ?Manufacturer of the year? award
from -utocar1C/ ("nd time in a row)1,eb :.
,irst Indian car manufacturer to reach : million %ehicles
sales.
/usiness 0orld ran's Maruti among top fi%e most
respected companies in India1Oct +.
Maruti ran'ed among top ten (2an'6) greenest
companies in India by /usiness #oday 1 Sep @+
Maruti Su&u'i was Co. * in ustomer satisfaction Co.
* in Sales Satisfaction Co.* in Eroduct uality (;steem
and -lto) and Co. * in Eroduct -ppeal (;steem and
0agon 2).
Co. * in #otal ustomer Satisfaction (Maruti 4 3en
and -lto).
/usiness 0orld ran'ed us among the country@s fi%e
most respected companies.
/usiness 0orld ran'ed us the country@s most respected
automobile company.
=oted Manufacturer of the year by C/.
=oted one of India@s
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Sales Performance
(2s. in Lacs)
PARTICULARS $UARTER
ENE
NINE MONTHS
ENE
FINANCIAL
YEAR ENE
5*.*".** 5*.*".*"
5*.*".**
(H
month)
5*.*".*"
(9
month)
5.H."*"
(-udited)
8omestic =ehicles
Sold (Co.)*56*"6 *""+" 546H5 5:*:45 +46+"
;port =ehiclesSold (Co.)
6445 *+"6 "HH:H 569:4 +4499
#otal =ehicles Sold
(Co.)*+:* *5HH9 +6+*9 549:+* :5H5*
Cet Sales 5*+5* "69H+H 46+59 6466"H *9*6:
#otal Income 5""69 "95456 99:*H 4"**66 **5:546
#otal ;penditure "H+45* "+:5H5 6H+64 H9"H+: 9::H*+
Erofit before #a :"H9 56"6 *""+:+ 9*+H: *5+49
Cet Erofit 559* "59HH 4"4*5 :9+*4 4:5H5
Milestones
*94* Maruti Udyog Ltd. was incorporated.
*94"
Steped into a = with SM of apan.*945 Maruti 4 a 69H cc hatchbac' India@s first affordable
car was produced.
*94+ Installed capacity reached + units. Omni a 69H cc
MU= was in production.
*94: Launch of Maruti
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*946 ;ported first lot of : cars to ungary.
*944 Installed capacity increased to * units.
*99" SM increases its sta'e to : per cent.
*99+ Eroduced the * millionth %ehicle since the
commencement of production.
*99: Second plant launched the installed capacity reached
" units.
*99H Launch of "+1hour emergency on1road %ehicle ser%ice.
*996 Eroduced the " millionth %ehicle since the
commencement of production.
*994 Launch of website as part of 2M initiati%es.
*999 Launch of Maruti 1 Su&u'i inno%ati%e traffic beat in
8elhi and hennai as social initiati%es.
" I8#2 (Institute of 8ri%ing #raining and 2esearch)
launched $ointly with 8elhi go%ernment to promote safe
dri%ing habits.
"* Launch of customer information centers in yderabad
/angalore and hennai.
"" SM increases its sta'e to :+." per cent.
Launch of Maruti ,inance with * finance companies in
Mumbai.
Start of Maruti #rue %alue in Mumbai.
"5 Eroduction of + millionth %ehicle.
Listed on /S; and CS; after a public issue
o%ersubscribed * times.
"+ Maruti closed the financial year "51+ with an annual
sale of +6"*"" units the highest e%er since the companybegan operations " years ago.
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":
"H
"6
"4
"9
#he fiftieth la'h car rolls out in -pril ":.
Swift launched
Launched Maruti 0agon 2 8uo 0ith LEes b) Co
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+. 0ho prompted you to buy this arV
a) ,riends B 2elati%e b) East eperience
c) 8ealer 2ecommendation d) 0ord of mouth
e) -d%ertisements f) -ny other.
:. 0hat attribute you consider while purchasing the arV
a) Erice b) Eerformance
c) 2esale %alue d) Maintenance cost
e) ,uel efficiency f) ,inance scheme
H. 0hat effect these attribute ha%e an effect on purchase decision! 1
Stron627
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6. 0hat comes in your mind while considering the under mentioned
brands! 1
MARUTI
'r7
Hi6,
Hi6, Satisator7 Lo3 'r7
Lo3
Pri
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Rsa2 0a2u
Pror:an
Maintnan
ost
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4. -re you satisfied with your carV
>;S CO
If CO
RasonDDDDDDDDDDDDDDDDDDDDDDDDDDD#
#han' >ou for >our ooperation Signature