Various Brands of Cars Final

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    CHAPTER - 1

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    COMPANY PROFILE

    MARUTI UDYOG LTD. (MUL)

    "

    Count on Us" - Maruti Suzuki

    Maruti Udyog Ltd. (MUL) is the first automobile company in the world to be

    honoured with an ISO 9!" certificate. #he company has a $oint %enture

    with Su&u'i Motor orporationof apan. It is said that the company ta'es only*+ hours to ma'e a car. ,ew of the popular models of MUL are -lto /aleno

    Swift 0agon12 and 3en. #he largest automobile manufacturer in South -sia

    Maruti Su&u'i India Ltd. is a publicly listed automa'er in India and a

    subsidiary of Su&u'i Motor orporation of apan incorporated in ,ebruary

    *94*. Largely credited for ha%ing brought in a re%olution in the Indian

    automobile industry the automa'er began its production in *945 with Maruti4. on September *6 "6 Maruti Udhyog Limited was renamed Maruti

    Su&u'i India Limited while locating its head7uarters in 8elhi. #he

    manufacturer eports approimately : cars annually and has a large

    domestic mar'et of 65 sales annually. #he manufacturer is presenting its

    customers with applaudable models li'e -1star Swift ;stillo 0agon 2 -lto

    ear of ;stablishment ,ebruary *94*

    =ision

    ?#he Leader in #he Indian -utomobile Industry

    reating ustomer 8elight and Shareholder@s

    0ealthA - pride of India.?

    Industry -utomoti%e 1 ,our 0heelers

    http://www.surfindia.com/automobile/suzuki-motor-corporation.htmlhttp://www.surfindia.com/automobile/suzuki-motor-corporation.html
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    Listings B its codes /S; 1 ode! :5":

    CS; 1 ode! M-2U#I

    /loomberg! MULDIC

    2euters! M2#I./O

    oint =enture 0ith Su&u'i Motor ompany now Su&u'i Motor

    orporation of apan in October *94".

    2egistered B orporate

    Office

    **th ,loor ee%an Era'ash

    ": Fasturba

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    Mr. 2. . /harga%a hairman

    Mr. Shin&o Ca'anishi Managing 8irector B hief ;ecuti%e Officer

    Mr. Feiichi -sai 8irector (2B8).

    Mr. irofumi Cagao oint Managing 8irector

    Mr. #suneo Ohashi 8irector (Eroduction)

    Mr. Shu$i Oishi 8irector (Mar'eting B Sales)

    Mr. Osamu Su&u'i 8irector

    Mr. 8. S. /rar 8irector

    Mr. -mal

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    number one in the premium compact segment.

    0agon2 and ;steem top their segments in the 8 Eower

    -E;-L study.

    #CS ran's Maruti +th in the orporate 2eputation

    Strength (S2) study (* in -uto sector)1,eb :.

    Maruti bagged the ?Manufacturer of the year? award

    from -utocar1C/ ("nd time in a row)1,eb :.

    ,irst Indian car manufacturer to reach : million %ehicles

    sales.

    /usiness 0orld ran's Maruti among top fi%e most

    respected companies in India1Oct +.

    Maruti ran'ed among top ten (2an'6) greenest

    companies in India by /usiness #oday 1 Sep @+

    Maruti Su&u'i was Co. * in ustomer satisfaction Co.

    * in Sales Satisfaction Co.* in Eroduct uality (;steem

    and -lto) and Co. * in Eroduct -ppeal (;steem and

    0agon 2).

    Co. * in #otal ustomer Satisfaction (Maruti 4 3en

    and -lto).

    /usiness 0orld ran'ed us among the country@s fi%e

    most respected companies.

    /usiness 0orld ran'ed us the country@s most respected

    automobile company.

    =oted Manufacturer of the year by C/.

    =oted one of India@s

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    Sales Performance

    (2s. in Lacs)

    PARTICULARS $UARTER

    ENE

    NINE MONTHS

    ENE

    FINANCIAL

    YEAR ENE

    5*.*".** 5*.*".*"

    5*.*".**

    (H

    month)

    5*.*".*"

    (9

    month)

    5.H."*"

    (-udited)

    8omestic =ehicles

    Sold (Co.)*56*"6 *""+" 546H5 5:*:45 +46+"

    ;port =ehiclesSold (Co.)

    6445 *+"6 "HH:H 569:4 +4499

    #otal =ehicles Sold

    (Co.)*+:* *5HH9 +6+*9 549:+* :5H5*

    Cet Sales 5*+5* "69H+H 46+59 6466"H *9*6:

    #otal Income 5""69 "95456 99:*H 4"**66 **5:546

    #otal ;penditure "H+45* "+:5H5 6H+64 H9"H+: 9::H*+

    Erofit before #a :"H9 56"6 *""+:+ 9*+H: *5+49

    Cet Erofit 559* "59HH 4"4*5 :9+*4 4:5H5

    Milestones

    *94* Maruti Udyog Ltd. was incorporated.

    *94"

    Steped into a = with SM of apan.*945 Maruti 4 a 69H cc hatchbac' India@s first affordable

    car was produced.

    *94+ Installed capacity reached + units. Omni a 69H cc

    MU= was in production.

    *94: Launch of Maruti

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    *946 ;ported first lot of : cars to ungary.

    *944 Installed capacity increased to * units.

    *99" SM increases its sta'e to : per cent.

    *99+ Eroduced the * millionth %ehicle since the

    commencement of production.

    *99: Second plant launched the installed capacity reached

    " units.

    *99H Launch of "+1hour emergency on1road %ehicle ser%ice.

    *996 Eroduced the " millionth %ehicle since the

    commencement of production.

    *994 Launch of website as part of 2M initiati%es.

    *999 Launch of Maruti 1 Su&u'i inno%ati%e traffic beat in

    8elhi and hennai as social initiati%es.

    " I8#2 (Institute of 8ri%ing #raining and 2esearch)

    launched $ointly with 8elhi go%ernment to promote safe

    dri%ing habits.

    "* Launch of customer information centers in yderabad

    /angalore and hennai.

    "" SM increases its sta'e to :+." per cent.

    Launch of Maruti ,inance with * finance companies in

    Mumbai.

    Start of Maruti #rue %alue in Mumbai.

    "5 Eroduction of + millionth %ehicle.

    Listed on /S; and CS; after a public issue

    o%ersubscribed * times.

    "+ Maruti closed the financial year "51+ with an annual

    sale of +6"*"" units the highest e%er since the companybegan operations " years ago.

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    ":

    "H

    "6

    "4

    "9

    #he fiftieth la'h car rolls out in -pril ":.

    Swift launched

    Launched Maruti 0agon 2 8uo 0ith LEes b) Co

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    +. 0ho prompted you to buy this arV

    a) ,riends B 2elati%e b) East eperience

    c) 8ealer 2ecommendation d) 0ord of mouth

    e) -d%ertisements f) -ny other.

    :. 0hat attribute you consider while purchasing the arV

    a) Erice b) Eerformance

    c) 2esale %alue d) Maintenance cost

    e) ,uel efficiency f) ,inance scheme

    H. 0hat effect these attribute ha%e an effect on purchase decision! 1

    Stron627

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    isa6r

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    6. 0hat comes in your mind while considering the under mentioned

    brands! 1

    MARUTI

    'r7

    Hi6,

    Hi6, Satisator7 Lo3 'r7

    Lo3

    Pri

    Fu2

    Eiin7

    Rsa2 0a2u

    Pror:an

    Maintnan

    ost

    Finan

    S,:

    4. -re you satisfied with your carV

    >;S CO

    If CO

    RasonDDDDDDDDDDDDDDDDDDDDDDDDDDD#

    #han' >ou for >our ooperation Signature