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Implementing a New Daily Habit:
A conceptual design byBrian Pesin and Dana Sittler
http://habits.stanford.edu
Design Challenge:To encourage people to incorporate eating vegetables, an important and healthy flex behavior, into their daily routines.Time limit (intervention period): May 22-May 29 (1 week)
Daily Vegetable Consumption Challenge
Persuasive Purpose:
To convince five college students to incorporate and strengthen a vegetable-eating habit, a healthy flex behavior, into their daily routines.
Industrial Design:
+ Eat veggies!
+
User Description
College students who have… Established mealtimes Food prepared for them, with vegetable options A group of people with which to dine For the purpose of this study, the ladies of
Delta Delta Delta
Storyboard: Victoria Eats Veggies
1. Victoria receives a text alert 10 min prior
to mealtime reminding her to eat veggies at dinner.
2. Victoria proceeds to the kitchen and gets in line to get food for her meal.
3. Victoria sees a sign next to the daily vegetable
description with her initials that again reminds her to take veggies and reply.
V.V.Eat
veggies and text!
4. Victoria eats the veggies on her plate, and responds to the
reminder text to track her veggie eating.
5. Victoria receives a summary email mid-
week tracking her and her friends’ veggie eating
progress.
6. The summary email and the initials on the veggie
reminder sign inspire Victoria to verbally remind her sorority sisters to eat
veggies.
VeggieAlert Prototype(s)
From: 41411Eat yr veggies during dinner- pickles don’t count! Reply ‘veggies YES’ to track your progress. Beware of ICE.
Features/Functionality
Reminds person to eat vegetables daily
Two triggers Timed text message hot trigger
Just a few clicks to reply
Personalized reminder at the scene
Holds people accountable both for themselves and for their friends
“Fun punishment” for those who fail to eat veggies
Theoretical Justifications
Increases self-efficacy by encouraging easy healthy behavior Text response and e-mail summary allows user to
track results, providing intrinsic benefits Increases user involvement Act as hot triggers
Very easy to reply to text to track results – hot trigger Sign by vegetables is another physical trigger Immediate calls to action
Users are accountable For themselves as well as for their friends
Shortcomings to Design
Some users may find the format easy to ignore
Design loses efficacy if user lacks a phone/text messaging capabilities
Users may acknowledge the triggers and may take vegetables without tracking results
Hard to force external accountability
Hard to enforce vegetable consumption outside of the house
Expansion – What Else is Possible?
Link vegetable consumption replies to Twitter
Logo could encourage residents who aren’t directly involved with the project to consume vegetables
Recommendations of dishes with “obscured” vegetables for those who resist veggie consumption
Expansion to other self-ops and co-ops on campus
Next Steps
Recruit participants Gather mobile and e-mail information
Prepare mass text-messaging list
Prepare personalized triggers
Create automated text message and summary e-mail
Begin Habit Creation and Data Collection
Get user feedback